Rebirth 05 Be a car tycoon

Chapter 165 We Are in Trouble
In July 2007, Nanshan Automobile ranked first in the total sales volume of automobiles.

However, in the most important field of mid-to-high-end cars, Jager, the car of Benben, still sits firmly at No.1.

And Fengfeng Motor's Camry has a stable second position in the market.

As for Nissan's Teana, although it is No.3, its monthly sales are more than 1 units.

It can be said that the top three of the Eastern Department live a very comfortable life.

However, in the past few days, their moods have begun to turn bad.

"Yamashita-kun, have you seen the new car renderings of Tongtong Automobile and Xiaozhong Automobile?"

Although everyone is usually a competitor, at critical moments, several of their oriental companies will still discuss in private how to respond to market changes.

Like today, Yamashitaro, Mizuno Hiroyuki and Ota Yasushi gathered together.

"If the new Excelle and new Passat are as elegant and handsome as the renderings, then we're in trouble."

Mizuno Hiroyuki's face looked ugly.

Jager is the mainstay of Benben's sales in China.

The total market volume of mid-to-high-end cars is certain.

If the share of Niche Auto and Tongtong Auto increases, then the share of their Oriental brands will naturally decrease.

"Nanshan Automobile is really a shit stick, they don't produce mid-to-high-end cars, and their own brand influence is not enough.

But in order to disgust us, to disrupt the market, and to break our alliance, the design was sold to others. "

Yasushi Ota is naturally aware of the disadvantages of the current situation.

Among the three oriental companies, their influence is the lowest.

If it is said that the mid-to-high-end car market will be impacted by the new models of niche cars and Tongtong cars, then the biggest impact must be Nissan.

"The previous market discounts for these models have not been very high.

I guess Xiaozhong Automobile and Tongtong Automobile will also refer to our selling price to set the price of new cars.

At that time, when the price of their new car is announced, we will uniformly adjust the discount rate of the 4S store and catch them by surprise. "

Hiroyuki Mizuno knew that it was impossible for his company to launch a new car that was more elegant and handsome than others in a short period of time.

However, the appearance and price that Chinese consumers value most when buying a car are not impossible for them to do.

"Although the price reduction promotion is not the scenario we hope to see, the effect should be very good."

Yamashitaro obviously also approved Mizuno Hiroyuki's proposal.

"Then let's unify the pace and adjust the discount amount according to the same range at that time."

Yasushi Ota had no choice but to adjust the price accordingly.

"Now Penguin Weibo is becoming more and more famous in China, not only Nanshan Automobile promotes itself on it, but Niche Automobile and Tongtong Automobile are also in full swing on it this time.

But I noticed that none of the oriental car companies have registered official authentication accounts on Penguin Weibo.

I think this is very detrimental to resisting the attacks of niche cars and Tongtong cars.

Tomorrow I'm going to arrange for someone from the sales department to open an account on it. "

Yamashitaro also began to change his mind at this time.

There is no way, the situation is stronger than the people, if you don't use such a good platform, others will.

"Well, let's open it too, and then let all the employees pay attention to the certified account to improve our publicity effect."

Hiroyuki Mizuno didn't like Penguin Weibo at first, but after seeing its publicity effect, he also changed his view.

"At that time, the three of us can interact on it, and even create some topics, so that the three brothers Jager, Camry and Tianlai will become hot news on Penguin Weibo."

Ota Yasushi's proposal immediately attracted the attention of Mizuno Hiroyuki and Yamashitaro.

"This can be. As the top three models of mid-to-high-end cars for a long time, there are too many stories to tell between them."

"It's indeed a good idea, hype, the Huaxia people will know it, and we will too!"

……

"Old Li, why are most of the hot news on Penguin Weibo these days about cars?

Could it be that Xiao Hui let the company's employees, dealers, and suppliers register accounts, and the promotion effect is so good? "

In Penguin Company, Niu Tengfei has also been following Penguin Weibo.

Judging from the current situation, the development of this joint venture has exceeded his expectations.

"Boss Niu, I don't know why, several car companies have released some big news on our Penguin Weibo during this period.

It looks like a rendering of a new model of a niche car, which looks like a future car, very majestic, elegant and handsome.

Once released, it caused a lot of people to reprint.

Tongtong Automobile is even more exaggerated, although it also released a new car rendering at the beginning.

But later they saw that niche cars seemed to have robbed them of their hot spots, so they immediately added an event. "

Li Shigui, as the person in charge assigned to Penguin Weibo by Penguin Company, is naturally very clear about the important things happening on the platform.

"what activity?"

Niu Tengfei asked cooperatively.

"Anyone who reprints this picture of Tongtong Motors, their company is willing to donate to the Red Cross.

Donate 10 yuan if you repost it once, and donate [-] yuan if you repost it [-] times.

After seeing this news, many netizens who were just joining in the fun reposted it one after another.

In just one day, the content of Tongtong Auto was reposted more than 100 million times.

And Tongtong Automobile is also very domineering and directly posted the bill of the 1000 million donation in the first phase.

In this way, the enthusiasm of netizens to repost is even higher. "

When Li Shimin said this, he was very excited.

For him, which brand is the most popular on Penguin Weibo is not what he cares most about.

But if any brand can drive the activity of Penguin Weibo, it is Li Shimin's favorite brand.

Clearly, Tongtong Auto is the winner so far.

"More than 100 million reposts, basically all users who have registered on Penguin Weibo have seen it.

Netizens who have not even registered, as long as they log in to Penguin Weibo, will see this content.

Although it cost more than 1000 million yuan, the advertisement of Tongtong Auto is worth it. "

Niu Tengfei's vision is naturally not bad.

It can be seen at a glance that Tongtong Automobile is the winner at this stage.

"That's true. After this incident, the salesman of Tongtong Auto contacted us actively, wanting to discuss the matter of advertising when the new Excelle is launched."

"Ads must be placed, but we must also pay attention to the user experience, and don't mess up the brand."

(End of this chapter)