Rebirth 05 Be a car tycoon

Chapter 169 The Bustling Mid-to-High-end Car Market
Throughout August, because of Penguin Weibo, the water on the Internet was muddied.

However, Xiao Hui, the instigator, did not care about killing or burying.

Regardless of the response from the Internet industry, they began to turn their attention back to the automobile industry.

Not surprisingly, the sales champion in August must still be Nanshan Automobile.

However, things got complicated in September.

There has always been a saying in the auto industry that gold, nine and silver are ten, and any car company attaches great importance to marketing during this time period.

Needless to say, there are car companies with new cars on the market.

"Dr. Hassan, although our new Passat got the blueprint a bit later than Tongtong Auto, but through everyone's efforts, we can launch it earlier than them.

The sales department has already arranged various publicity measures, and the conference also invited all the mainstream media to Hangzhou.

At that time, we plan to market this car to the West Lake in Hangzhou, so that everyone can feel the extraordinary features of the new generation of Passat. "

Inside the niche car, Borduo was reporting to Hassan about the next arrangement of the sales department with high spirits.

For them, the first half of the year was a relatively difficult year.

Both the headquarters and the market have put a lot of pressure on them.

Now it depends on whether the new model can turn around.

"The new Passat will be launched in September, and then its brother Magotan will be launched in October. Under this arrangement, can the sales department be sure that our sales will surpass Nanshan Automobile starting from September?"

As the general manager of Xiaozhong Auto China Branch, Hassan is naturally most concerned about whether the company can secure its No. [-] sales position this year.

The start of the first quarter was not bad, but the hips were stretched at the beginning of the second quarter.

It's not that the sales of niche cars are declining, in fact, they are still increasing.

It's just that your growth rate can't compare with other opponents, and your ranking will naturally drop.

If they can still break out in September, it is not hopeless to finally win the championship of the year.

"According to our calculations, the two new models can bring us an additional increase of more than [-] units this year.

At the same time, the hot sales of new cars also have a driving effect on the sales of our other models.

Considering our promotional activities, there is still hope to return to the number one market in the end. "

When Bordo said this, he was not very confident.

Niche Automobile has launched new cars, but Nanshan Automobile is not standing still.

Not to mention the pickup trucks that have been engaged in for a long time before, the momentum of the simultaneous quotation and simultaneous promotion of the five models alone is not comparable to ordinary companies.

"The Huaxia market will definitely become our largest market in the future, and we must make the headquarters pay more attention to Huaxia's voice.

Launch more models as soon as possible.

I don't believe that with the background of niche cars, we can still be suppressed by a local Chinese car company. "

Hassan held his breath, trying to turn himself around.

Whether public or private, niche cars cannot lose.

……

"Tongtong Automobile's new Excelle, there are already spy photos of them on Vehicle Home, it looks very close to the previous renderings, giving people a great visual impact."

Hiroshi Saito was holding a laser pointer for Fengfeng Automobile, and personally reported the market trends to Yamashitaro.

Recently, Fengfeng Auto has been under great pressure.

They conquered the city and land in Citigroup, and they were about to overturn the world's largest Tongtong automobile.

But in the Huaxia market, the place with the greatest growth and potential, there is something more than satisfactory.

It's not that Fengfeng Motor will not develop well in China, but it's not as good as Citigroup.

"Didn't Xiaozhong Auto announce the launch date of their new car? Did you get their spy photos?"

Yamashitaro looked solemn, and no one knew what was going on in his mind.

"Although the spy photos have not been obtained, the certification map they applied to the competent authority leaked out this morning.

Look, it's this one. "

Saitohiro said while flipping through the PPT.

Soon, an elegant and majestic black car appeared in front of Yamashitaro.

Although he doesn't want to admit it, this generation of Passat is indeed better than the Camry they are producing now.

"When can the headquarters launch the Camry's replacement model at the earliest?"

When Xiaozhong Automobile and Tongtong Automobile released the renderings of their new cars on Penguin Weibo, many companies immediately took them down and studied them carefully.

Necessary reference and learning are essential.

"It will take the first half of next year to catch up at the earliest, and only a part of the changes have been made to the appearance.

If a completely new model is to be launched, at least until the next year. "

"This speed is too slow. If you look at Nanshan Automobile, it usually takes more than half a year from the news of the new car to the official launch.

Faced with this market environment, we cannot continue to stick to the old rules. "

Yamashitaro is obviously not very satisfied with the performance of Fengfeng Automotive Research Institute.

"Before we proposed to set up a research institute in Huaxia, the headquarters has never let go.

I think it's time to expand this matter.

This time, Tongtong Automobile was able to launch the repayment model so smoothly, which has a lot to do with the establishment of an independent research institution in China. "

Prior to this, Toyo car companies only regarded China as a place to sell their products.

It would be nice to be able to set up a factory here.

As for the research and development institution, it never even thought about setting up in China.

But the situation now is obviously different.

"Well, I will go to the headquarters to discuss this matter again, and act as soon as possible."

……

"Editor Lai, the auto market is very lively this month."

Lu Jiansheng was in a good mood.

As the person in charge of the advertising department of Autohome, the more lively the auto market, the better the performance of the advertising department.

"Xiazhong Automobile and Tongtong Automobile both have blockbuster models to launch, and several car companies such as Dream Automobile, Miracle Automobile, and Geely Automobile will also launch new models in the near future.

And they are all concentrated in the field of mid-level cars and mid-to-high-end cars, and consumers are probably going to be picky. "

Lai Liang is also very familiar with the current market situation.

Faced with so much material every day, he doesn't have to worry about not knowing what to write.

"In terms of fierce competition, it is estimated that the competition in the mid-to-high-end market, which occupies the main sales volume of sedans, is the most intense.

In the past, the three companies of the Oriental family were fighting back and forth. Now that there are new models of Xiaozhong Automobile and Tongtong Automobile, the situation will definitely become more complicated. "

"This is a good thing for our company. It is also a good thing for ordinary people."

"That's true. It is said that there are obviously more discounts on the market than before. This year's Gold Nine and Silver Ten should be very good."

(End of this chapter)