Rebirth 05 Be a car tycoon

Chapter 170 The Impact of Trending Searches

"Mr. Li, the effect of this Penguin hot search is really good. Our new car has only been in the No. 3 hot search list for a day, and the 4S store has received a lot of inquiries."

The mid-level sedan that Geely Automobile previously replaced from Nanshan Automobile through supply chain cooperation is also ready to go on the market.

There are cases where Tongtong Automobile and Xiaozhong Automobile released renderings to promote themselves in advance, and Geely Automobile naturally followed suit.

However, there is still a gap between their popularity and others, so they did not reach the No.1 throne in the end.

"In the past, everyone advertised on various portal websites, and it was difficult to measure the effect."

"But now that there is Penguin Weibo, the popularity of an event on this platform can be seen immediately through the hot search list.

"I have to say that it makes sense for Penguin Weibo to become popular in such a short period of time."

As the founder of Geely Auto, Li Dongliang has a good vision.

A few simple words can make the situation more clear.

"In the past week, several Weibos have appeared, but the combined number of users is not as many as Penguin Weibo.

Mr. Li, should we also register an official account on other Weibo platforms? "

You Jia felt that he had missed the best opportunity of Penguin Weibo before, and now other platforms cannot easily miss it.

"Not for the time being, these Internet platforms are also very particular about standing in line."

"If we registered an official account on Penguin Weibo, and later went to Wangjian Weibo and other places to register, then Penguin Weibo would definitely not regard us as our own."

"At that time, all kinds of resources will not be inclined to us."

Li Dongliang knows better than anyone how important it is to stand in line.

"Well, then I'll keep an eye on this matter first, and see if other Weibo companies can reverse Penguin Weibo's situation."

……

"Bordo, last time Tongtong Auto's marketing made the whole Internet know about it. Our new Passat will be launched in a few days. You have to make proper arrangements when the time comes. Related news must be on the hot search list of Penguin Weibo .”

Dr. Hassan has also seen the power of Penguin Weibo.

In addition, Tongtong Motors seemed to be ahead of him, so he naturally paid more attention to it.

"Well, I have already made arrangements. On the day of listing, we will require all employees, dealers, and suppliers to forward and comment on our news on Penguin Weibo."

"And we will also reward the article with the most likes in the forwarded comments."

"like?"

Although Hassan also logged into Penguin Weibo every day to see the hot news on it.

But this is obviously the first time I've heard of the "like" thing.

"Didn't many companies launch their own Weibo a few days ago?"

"In order to deal with the threats from these companies, Penguin Weibo has not moved at all."

"For example, the like function this time was not available before."

"It is also not available in Weibo products launched by other companies."

"Although this is just a small change, it is a very good function for Penguin Weibo users."

"This not only improves the stickiness between users and fans, but also makes users more enthusiastic to update Penguin Weibo."

Bordo has obviously studied Penguin Weibo carefully during this time.

Otherwise, it is impossible to understand so well.

In fact, as the sales director of Xiaozhong Automobile, Bordo has tens of thousands of fans on Penguin Weibo.

"If you simply reward the person with the most likes, the difficulty is too high, and everyone's enthusiasm will not be very high."

"How about this, the company can specially approve a promotional budget, and can give several kinds of rewards to accounts that repost our content."

"The first is to combine the number of likes, and give different degrees of rewards to the top [-]."

"The second is random selection. As long as you repost our article, you will have a chance to get rewards by random selection."

"The other thing is to let outside users also join in this activity."

"We can place an advertisement on Penguin Weibo specifically for this event."

Hassan was able to become the general manager of Xiaozhong Auto China Branch, so he naturally had a few talents.

"Okay, I'll arrange it right away! This time, our new Passat will definitely be popular all over the Internet."

……

"Old Cheng, I opened an account on Penguin Weibo in your name. When you have any ideas, you can use this to send them to the outside world."

If you want to say which field cares most about traffic, the entertainment industry dares to say that it is the first, and no one dares to say that it is the second.

Although during this time, Penguin Weibo has a lot of news related to the auto industry.

But China's entertainment industry has actually paid attention to this point a long time ago.

In particular, many stars were invited by Penguin at the beginning, and soon saw its benefits.

But at the beginning, everyone was not very familiar with the rules of this platform.

It is not very clear how to use Penguin Weibo to promote itself.

But after more than a month of observation, everyone slowly found a routine.

At this time, let alone celebrities, even directors and film and television companies began to seize the high ground one after another.

In particular, some brokerage companies have realized the beauty of this platform.

"I heard that Penguin Weibo has shares in Nanshan Automobile?"

"Yes, but it's been so long, you don't need to be worried about Nanshan Automobile all the time, right?"

Cheng Hong also felt very helpless, because the movie was so popular back then, she felt that it had nothing to do with Nanshan Motors affecting the promotion of the movie.

If the publicity was more extensive, it is estimated that more people would scold it.

"Hmph, I don't hold a grudge, I just feel a little upset when I see them."

"Now when there is any new movement from each production crew, they will post an announcement on Penguin Weibo as soon as possible.

Many celebrities also regard Penguin Weibo as an important platform for managing fans.

Even Li An's movie, which will be released soon, is now being promoted on Penguin Weibo. "

Cheng Hong felt that as her husband, she simply wanted to take care of her like raising a child.

Really tired.

"What good publicity can there be on Penguin Weibo?"

Cheng Kaige was still a little stubborn.

But the tone is no longer so aggressive.

"Is there any good publicity, you don't have to worry so much."

"Anyway, let me tell you, don't be asked in future interviews, you don't even know you have an account on Penguin Weibo."

(End of this chapter)