Rebirth 05 Be a car tycoon

Chapter 171 Competitive Pressure
Zheng Zhihua has been under a lot of pressure these days.

Gold, nine, silver and ten, he, the head of the sales department, naturally ran around, going to the 4S shop to personally check the sales of each model.

At the same time, he will also go to the stores of other brands.

See how your competitors are selling.

"Mr. Xiao, Xiaozhong Automobile's new Passat is officially launched tonight, and now the Internet is full of news about them."

"And their distributors are also very active, and they have also engaged in many activities offline."

"I heard that their sales this month are estimated to break a historic record."

If you want to say which brand Zheng Zhihua is most concerned about, it must be a niche car.

After all, this is the second in the industry, the former industry leader.

If you want to say which brand is most likely to overthrow Nanshan Automobile, it must be a niche car.

"Isn't this what we expected? But the more this happens, the more lively the mid-to-high-end car market will be."

Xiao Hui didn't affect his mood because of this news.

Of course, he is very clear about the level of the design he has come up with.

To a certain extent, the better the sales of the new Passat and other cars designed by Xiao Hui, the better for Xiao Hui's reputation.

I didn't see that Zhu Zhengfeng was also fishing in troubled waters on the Internet with his navy these days.

While Niche Auto was desperately promoting its products, Zhu Zhengfeng let many people know that the new Passat was designed by Xiao Hui.

Although this is fried rice, it can be regarded as taking advantage of other people's hot spots.

"Now it's just the new car of Xiaozhong Auto, and the new car of Tongtong Auto will be launched in a few days."

"Then Geely Automobile and Dream Automobile have launched new cars one after another."

"On the contrary, our No. [-] company in the market has not launched a new car in the past two months."

When Zheng Zhihua said this, his tone was a bit resentful.

Although the company has several models in progress at the same time, the fastest one will not be launched until November.

In this way, his pressure will naturally increase.

You know, according to the original plan, the new factory will be mass-produced as soon as this month, and then the corresponding models will be launched.

Now that it has been postponed for two months, he really wants to scold people.

"The market in the past two months has been too chaotic, let them make a mess first, and then we will move out."

"The so-called Golden Nine and Silver Ten, in my opinion, is not as good as the hot sales before the Spring Festival. As long as our new car goes on sale and consumers can pick up the car before the year, it will be a success."

Xiao Hui felt that in the past few months, he had won the first place in succession because of sales.

There is an air of impetuousness throughout the company.

I feel that Nanshan Automobile is the best in the world, and I feel that other people are not as good as myself.

In fact, Xiao Hui is very clear that there is still a big gap between the strength of Nanshan Automobile and the international giants.

Some things have to be accumulated.

As for the background of Nanshan Automobile, there is no accumulation at all.

Therefore, taking advantage of the not-so-perfect opportunities for the promotion of new cars and the construction of new factories, he simply postponed the schedule until November.

In this way, everyone will definitely feel a lot of pressure in the past two months.

Among them, Zheng Zhihua is obviously the most stressed.

……

"Mizuno-kun, the sales of our Yage this month have dropped compared to last month. The new cars of Tongtong Automobile and Xiaozhong Automobile have not been officially launched yet, and they have already affected us."

Hideo Sato came to Hiroyuki Mizuno with a rather ugly expression on his face.

Although he had expected that Jager's sales would be affected, he did not expect the impact to be so great.

"The price of the new Passat will be announced later, and our promotion plans will be implemented immediately."

"Huaxia people are the most greedy for cheap. As long as our discount is large enough, we can attract a group of people to come and buy."

"After all, our reputation is there, and many people should still like it very much."

Although Mizuno Hiroyuki was also worried in his heart.

But in front of his subordinates, he didn't express it.

"A niche car has already had such a big impact on us. After a few days, Tongtong Auto's new product will be launched again, and our life will be even more difficult."

"Don't be discouraged. We have already reported to the headquarters. Soon, the new Jager will be launched next year."

"So many companies cooperate with Nanshan Motor, Mr. Mizuno, do you think it is possible for us to cooperate with Nanshan Motor?"

Eiichi Sato asked a very bold question.

This made Mizuno Hiroyuki silent for a long time.

"The people at the headquarters look down on Huaxia people. They are absolutely not willing to spend [-] million U.S. dollars on the design of a car."

"But you already bought the niche car and Tongtong car?"

"That's useless! If this designer is created by a Citigroup designer, then we may still be able to convince the people at the headquarters to accept it.

Now, there is no such possibility at all. "

Eiichi Sato: ...

……

"Jim, do you think it is necessary to adjust the price of our new Excelle?"

Inside Tongtong Automobile, Mark was watching the new car launch conference of Xiaozhong Automobile with Jim and others.

When the price of the new Passat was announced, Mark's mood immediately became heavy.

The appearance is more beautiful, but the price is 3 yuan cheaper.

The price is definitely very competitive.

Although the previous selling price itself has market discounts, we cannot simply compare the selling price with the selling price.

But after all, this is the official guide price, which is of great reference value.

"If we adjust the price now, a lot of information will need to be revised."

Jim is a bit of a troublemaker.

Seeing that everything is ready, just wait for the press conference to be held.

Naturally, I don't want to cause extra problems.

"These are minor issues. I just want to know that it is better for us to price the new Excelle lower than the Passat."

"From a sales point of view, it must be lower."

"If the price is lower, will it make people think that our brand is inferior to others?"

Obviously, what Mark was thinking about was more.

The lower the price of the product, the more attractive it is to consumers.

But whether the lower the better, it is really not absolute.

"We will also introduce the luxury brand Caddy to the Chinese market in the future, and lower the price of Buick brand products appropriately, which can be regarded as freeing up more pricing space for the Caddy brand."

Jim quickly found a convincing reason from another angle.

"That's true. Then all our new cars will be priced at 5000 yuan lower than those of niche cars. Remember to update all the information, so as not to cause the data to be inconsistent during the press conference."

After making a decision, Mark is ready to do a big job in the mid-to-high-end car market.

(End of this chapter)