Rebirth 05 Be a car tycoon

Chapter 172 The Infighting of the Giants

Lu Jiansheng was in a very happy mood during this time.

The performance of the advertising department is now getting higher month by month.

Before September of this year was completely over, he knew that the performance of this month was higher than the sum of the two months of last year.

"Lai Liang, you said that these car companies are really rich, and they spend millions or tens of millions on advertisements."

"Although the current car prices have dropped compared to a few years ago, the overall price is still very expensive. The price of the same model is [-]-[-]% higher than that in foreign countries. People earn more money, so they are naturally generous. "

Lai Liang deals with cars every day and has a good understanding of the global auto market.

"Those foreign models are cheaper, isn't it because of the different taxes?"

Lu Jiansheng is obviously not a rookie who knows nothing.

He didn't fully agree with Lai Liang's statement.

"You're right, it's true that other people's taxes are lower, especially for imported cars, which also have relatively high tariffs.

But the most important thing is that when domestic car companies set prices, they set relatively high profit targets. "

For the same car, Lai Liang didn't believe that Huaxia's manufacturing cost would be higher than that of Citigroup and Dongyang Country.

Among other things, the annual income of an ordinary worker in Tongtong Automobile can reach 30 to [-] US dollars, which is equivalent to more than [-] RMB.

But what about in Huaxia?

In 2007, a worker's income could reach 5 to [-] yuan, which was considered very high.

This gap will eventually be reflected in the cost.

"So, this time, Niche Automobile and Tongtong Automobile have also lowered their prices, and the discounts for Benben Automobile, Fengfeng Automobile, and Nissan Automobile have also increased. Is it related to the fierce market competition?"

"Of course, competition is king."

……

"Henry, judging from the data fed back by the dealer in the past two days, the sales of our Mondeo have declined very quickly."

Carnell struggled with Fufu for a long time, and finally went to Henry.

Early death and early birth.

This catastrophe, I can't escape.

"Haven't you already increased the sales expenses and given more activities to the dealers? Why is the sales still declining? How do you manage the sales department?
Can you do it?If not, replace it with someone else! "

Henry was obviously in a very bad mood.

As the leading model of Fufu Automobile, Mondeo is not only their sales support model, but also the source of profit.

Now the sales of Mondeo have declined, which is absolutely unacceptable.

This is related to whether the position under Henry's buttocks can sit firmly.

"Niche's and Tongtong's rivals are so beautiful, our Mondeo just can't compare.

Traditional rivals such as Fengfeng Automobile and Benben Automobile also received corresponding discounts.

Consumers have a lot more choices, and the sales decline of our Mondeo is hard to avoid. "

Kanel naturally had to find some reasons for himself.

Regardless of whether what he said made sense, if he didn't resist well, he would become a scapegoat.

You know, at the beginning, he suggested whether the headquarters should also cooperate with Nanshan Automobile to design a new Mondeo.

But Henry refused.

Now that the situation has fallen into an unfavorable situation, do you want him to take the blame?

There are no doors!

"Aren't Chinese consumers the most greedy for cheap? Since our previous price cuts can't increase sales, let's continue to cut prices.

This level of models, the original profit is very high, we still have room for price cuts. "

Although Henry hopes to keep profits.

But compared with profit, he cares more about sales.

Only when the sales data looks good, it is meaningful to talk about profits.

Even if the sales can increase by a few percent, even if the profit does not increase, it is a good result.

Conversely, if sales drop, even if profits rise, his face will not look good.

……

"Mr. Xiao, the auto market is extremely lively these days, and those international giants are about to hit the ground running."

Seeing that his new car was about to hit the market, Zheng Zhihua's mood improved obviously.

At this time, he was also a little thankful that Nanshan Automobile did not choose to produce cars before.

Otherwise, the competitive environment faced will immediately deteriorate a lot.

The brand influence of Nanshan Automobile is not as good as that of others. How will it win?

"Benben Auto and Fengfeng Auto have had a good life in the mid-to-high-end sedan market for several years, and now they want to enter the SUV market to compete with us.

Then we will find some opponents for them, and let Xiaozhong Automobile and Tongtong Automobile compete with them. "

When Xiao Hui provided the design drawings to Xiaozhong Automobile and Tongtong Automobile, he had no good intentions.

Don't be afraid to speak up now.

"Consumers are lucky now, the price cuts and discounts that were not there before have now appeared.

But in this way, the premium advantage of SUV is even more obvious.

I estimate that there will be more and more competitors who want to enter the SUV market by then! "

"There are too many opponents, and that's only temporary. Only the companies that can survive in the end are the real opponents!"

……

"Yamashita-kun, the official announcement of a price reduction of 1 yuan for the Accord of Benben Motors!"

Inside Fengfeng's car, Saito Hiroshi came to Yamashitaro with a very serious expression.

During this time, he was under a lot of pressure.

Originally, the sales of Fengfeng Motor's Camry were very good.

But under the attack of Niche Automobile and Tongtong Automobile, the situation changed drastically immediately.

Now that Benben Auto has started to make further moves, this internal strife has become more and more intense.

"The discount at the 4S store has already exceeded 1 yuan. What's the point of adjusting the market guide price now?"

"Although the terminal discount is indeed more than 1 yuan, if the actual price of the terminal does not drop after the guide price is lowered, it will not have a particularly big impact on us.

But I worry that when the time comes, Benben Auto will use this matter to hype, so that everyone can feel the competitiveness of the Jager model. "

"They can lower the price, so can we! Anyway, there are already more than 2 discounts for the terminal, so we will directly reduce the price by 2 yuan.

Anyway, according to our plan, the next generation of products will also be reduced in price. "

Yamashitaro naturally knows the importance of keeping Camry sales.

At this time, how much money to make is no longer the main consideration.

Let's keep the sales first.

"If this is the case, then our price advantage is still relatively obvious. At that time, I can contact the various 4S stores and ask them to organize more activities to enhance the sales atmosphere."

(End of this chapter)