Rebirth 05 Be a car tycoon

175 - Get a big one

"Mr. Xiao, this time our Mingzhou factory and Hanzhou factory are planning to roll out new models at the same time. Can we have a grander off-line ceremony?"

As 2007 came to an end, the two SUV models, which were delayed compared to the original plan, were finally coming off the production line.

These two models, which were built on the prototypes of the future tank T300 and Land Rover Range Rover, are definitely unique in this era.

People who have seen their appearance either look forward to them very much and think that these two models can be popular.

However, some people think that this car is too niche, and it is estimated that it will hit the street.

But no matter what they thought, Xiao Hui asked the project team to continue advancing as always.

Seeing that it was about to go offline and was about to go public, Zheng Zhihua naturally hoped to make the noise bigger.

"Is it because the local leaders want us to make it bigger?"

"Yes! They hope that we can hold an off-line ceremony in Mingzhou and Hanzhou factories. At the same time, the follow-up listing ceremony will also be held in these two cities.

They even offered to lend us a local sports center for free to host their listing, trying to make it bigger.

They even promised that the local media would cooperate to give us a wave of publicity.

I think this proposal can be considered. "

Zheng Zhihua expressed his point of view very directly.

Nanshan Automobile was not very willing to spend money on publicity before, not because it felt that publicity was not important, but because it was unwilling to spend money to find TV stations and newspapers to advertise.

Instead, a more economical Internet promotion plan has been adopted.

Now that the local leaders of Mingzhou and Hanzhou are willing to cooperate so much, there is naturally no reason to refuse.

"Okay, since everyone thinks it's good to do it, let's do it.

But in this case, our two models are not suitable for the same production line.

Otherwise, the two news items will conflict with each other, and there is no way to fully exert their influence. "

After thinking for a while, Xiao Hui agreed to Zheng Zhihua's suggestion.

This kind of thing that others take the initiative to give you a bargain, if you don't take it for nothing, it will offend others.

Xiao Hui is obviously unwilling to do thankless things.

"If we stagger the offline time, at least a week or so should be staggered so as not to affect each other.

But in this way, there will be a greater difference in the time to market.

I think delaying the launch of one of the models for this reason is not worth the candle.

It's better to simply go offline in the morning and offline in the afternoon. When the two news appear at the same time, maybe it will have the effect of one plus one greater than two. "

During this period of time, after the launch of the new car of Xiaozhong Automobile, it once again won the monthly sales champion.

Zheng Zhihua is now very concerned about whether Nanshan Motor can finally become the sales champion in 2007.

So it is natural to hope that the two new cars can be launched as soon as possible, so as to make a wave of contribution to the company's sales in the last month.

"Okay, since you think this will work better, then give it a try! Those media always think that we are so picky, so let's have a good time this time and let them eat their meat too."

Xiao Hui also has a very clear understanding of the carriage fee.

It's not that he is reluctant to part with the money, it's just that he doesn't want to spend so much money on marketing of this nature.

Now that we are going to hold the off-line ceremony and the listing ceremony, let’s do it well.

When the time comes to take down the top few Penguin Weibo headlines, maybe it can really play the role that Zheng Zhihua said that one plus one is greater than two.

……

"Lai Liang, the two activities of Nanshan Automobile are arranged on the same day, should we divide the work?"

After Lu Jiansheng saw the itinerary for next week, he immediately approached Lai Liang to discuss things.

Although one of them is in the advertising department and the other is in the content group.

But a lot of work needs to cooperate with each other, so I usually deal with a lot.

"Looking at their schedules, one is scheduled for 08:30 in the morning and the other is scheduled for [-]:[-] pm, which obviously reserved time for Nanshan Motor's executives to move.

They are not afraid of tossing in the same day, so what do we have to be afraid of? "

Lai Liang obviously did not intend to choose one of the activities to participate in.

The new car release of Nanshan Automobile always brings surprises to people, and he believes this time is no exception.

So no matter if it was an event in Mingzhou or an event in Hanzhou, he didn't want to miss it.

"It's true, but it's more troublesome, we have to go to Mingzhou on the first day.

Then I got up early in the morning and rushed to other people's factories after eating.

After the off-line ceremony is over, I don't even have time to eat lunch, so I have to go directly to the airport. "

After hearing Lai Liang's words, Lu Jiansheng didn't worry about whether to choose one of them or not.

"Hurry up and ask someone to book a ticket. I'm worried that the Mingzhou-Hanzhou flight will be full by then."

"It shouldn't be possible, right? There are several machine tools near Mingzhou. If there are no flights there, we should have time to go to Shanghai or Lin'an City to take a flight, right?"

Although Lu Jiansheng said so in his mouth, he started to take out his mobile phone in his hand, preparing to arrange for someone to order a plane ticket for him.

If there is a local flight, it will definitely be more convenient.

Otherwise, there will be a lot of trouble at that time, and maybe the time will be delayed if you are not careful.

That would be a little embarrassing.

"It's rare for Nanshan Motors to make such a big move. I heard that the major media have received their invitation letters.

On the plane, Nanshan Automobile must have a lot of personnel who need to rush from Mingzhou to Hanzhou.

There is a very high possibility that there will be no position at that time. "

As the person in charge of the content group of Autohome, Lai Liang can be described as a trapeze artist.

He has a very good understanding of the situation between various cities in the country.

"That's right, this Nanshan Automobile is now the largest automobile company in China, and it can't be so picky and searchy when doing things.

This time, I don't know if it is a turning point for Nanshan Automobile. "

Lu Jiansheng thought that if Nanshan Motors advertised on its own platform, then his performance task for next year would definitely be successfully completed.

Otherwise, this year's base is so high, whether it can continue to grow next year is an unknown.

If the company's listing plan is delayed due to the poor development of the advertising business, it will be heartbreaking.

After all, people in positions like theirs will definitely be allocated original shares before going public.

At that time, financial freedom will depend on going public.

"It's hard to say. The matter of Nanshan Automobile is a bit different from other car companies. You can't look at them from a conventional perspective, or you will make a wrong judgment."

When Lai Liang said this, Lu Jiansheng felt quite reasonable.

Nanshan Motors really cannot be viewed with ordinary eyes.

(End of this chapter)