Rebirth 05 Be a car tycoon

Chapter 176 Attracting Attention Before It's Listed

"Mr. Wei, we have received confirmation from our advertiser that Nanshan Automobile will hold two new car off-line ceremonies next Wednesday, and then a new car launch ceremony next Wednesday."

Wanli Motors, Guo Jinxiong immediately came over to report to Wei Jian after receiving the news.

As the leader of the domestic auto industry, the movement of Nanshan Automobile is the concern of all auto companies.

After all, if Nanshan Motors launches a product with the same positioning as its own company, it will definitely have an impact on the company.

No one wants to compete head-on with Nanshan Motor.

After all, the current market environment is very good, and the sales of models of various brands are increasing.

At this time, there is no need to die there.

Of course, the mid-to-high-end car market that Xiao Hui cheated is different.

Everyone just doesn't want fierce competition.

"Hold two off-line ceremonies at the same time?"

Wei Jian knew that Nanshan Automobile had several models in development this year, but he still felt very surprised that two models rolled off the production line at the same time.

For so many years, no company has organized activities like this.

"Yes, Mingzhou and Hanzhou hold events on the same day, but the time of the events is staggered. It is estimated that Xiao Hui will participate in both events by then."

Guo Jinxiong answered in the affirmative.

After all, the news had already spread, and there was no need for Nanshan Automobile to keep it secret. Guo Jinxiong could definitely confirm it clearly.

"Can you find out which two models are they? Didn't it say that Nanshan Automobile asked suppliers to quote the prices of five models at the same time?"

"I haven't confirmed the specifics yet, but these two models are both SUVs, which is basically confirmed.

I heard that Nanshan Automobile is now engaged in off-road vehicles with non-load-bearing bodies. I wonder if there will be products of this style among the models launched this time. "

The new models of various car companies are actually no secrets to rivals in the industry.

At most, people just don't know your specific configuration and specific mass production time, but the general schedule is easy for everyone to grasp.

After all, the industry chain of automobiles is very long.

Any car company has at least hundreds of Tier [-] suppliers.

Not to mention that there are thousands of second-tier suppliers beneath these first-tier suppliers.

In this case, it is impossible for a model to be prepared without leaking any information.

As long as a caring person inquires, you can know a general idea.

It's just that after the opponents know about this kind of thing, they usually don't go to the media to expose it casually.

After all, if you can do this kind of thing today, others can do it tomorrow.

There is no need to dig a hole for yourself.

"It seems that the rumor that Nanshan Automobile does not make cars is likely to be true. A while ago, they produced a pickup truck model. I thought they were finally going to try other models."

Wei Jian has now set a development strategy for Wanli Automobile to only produce SUVs.

So at this time, he naturally didn't want Nanshan Automobile to change its strategy.

Because once Nanshan Automobile changes this strategy, it means that the development plan of Wanli Automobile may not be the most appropriate.

"The competition for SUVs is not as fierce as that for cars, and consumers seem to be more and more interested in buying SUVs.

So I think it is enough to develop SUVs well.

Unless all models of SUVs have been launched on the market, then consider whether to try a sedan. "

Guo Jinxiong is well aware that self-owned brand cars are hard to sell.

As the head of the sales department of Wanli Automobile, he does not want the company to produce cars.

Otherwise, he will be under a lot of pressure.

……

"Mr. Tang, this time Nanshan Automobile's off-line ceremony has invited a lot of media. Should we find a way to arrange people from the sales department to get involved?"

Inside Yongan Automobile, Peng Jin, the director of the sales department, was also making suggestions to the general manager Tang Weiming.

During this period of time, the relevant news of Nanshan Automobile has once again become a hot topic in the automobile industry.

Whether it is the media related to automobiles, automobile OEMs, or suppliers, they are all very interested in the next activities of Nanshan Automobile.

So Peng Jin is also trying to find a way to get first-hand information.

"Although we can get admission tickets through the media we cooperate with, once this kind of thing spreads, it will not be very good for our reputation.

Since Nanshan Automobile has invited so many media, relevant reports will definitely appear on various Internet websites as soon as possible.

We can get those news quickly even if we don't go there. "

Although Tang Weiming wanted to know the specific news of Nanshan Automobile's new car, his patience was quite sufficient.

Some small tricks, although unspoken rules in the industry, have been used by many companies.

But if you can, of course try not to.

After all, this matter is still a bit shady.

"That's true, so the media has gone, and the news will definitely spread quickly."

……

"Henry, Nanshan Automobile has made such a big noise this time, should we trip them up?"

Inside the Fufu car, Kanel was not in a good mood.

Despite continuous efforts, Mondeo's sales have stabilized.

But this car is now almost no profit.

Relying on big discounts, they managed to hold on to the previous market, but the total car sales were increasing, but they were not increasing, but actually declining.

And this matter, in Carnell's view, was entirely caused by Nanshan Automobile.

So his opinions on Nanshan Automobile are naturally great.

"Is there anything you can do to trip them up?"

Obviously, Henry didn't have a good impression of Nanshan Automobile.

If he could make Nanshan Automobile uncomfortable, he would definitely be happy to see it.

"Publicity is very important when a new car is launched. When the time comes, we will find a few people to write a bunch of negative comments for them, and then spread them on various forums. Maybe it will make their off-line ceremony a bit embarrassing."

Carnell obviously had an idea when he came to Henry.

Otherwise, you wouldn't ask if you want to make a trip at the beginning.

"This method does not need to cost a lot of money, and it is possible to achieve good results."

"Then I'll find someone from the advertising company to start preparing?"

"Go! But keep your hands and feet clean, and don't let people know that we are behind you."

Henry agreed to Carnell's proposal with almost no hesitation.

"Don't worry, when the time comes, I will deliberately leave some shadows of Xiaozhong Automobile and Tongtong Automobile, so that everyone will think that this matter is behind the scenes of Xiaozhong Automobile and Tongtong Automobile."

It is obviously not the first time Kanel has done this thing of blaming others.

"I only care about the result, you can control the process yourself!"

(End of this chapter)