Rebirth 05 Be a car tycoon

Chapter 201

"Mr. Wei, judging from the market research released by the third party, Chinese people's love for SUV models is constantly rising.

More than [-]% of the models on the market this year are SUVs, but they predict that after five years, this proportion will rise to [-]%, or even [-]%.

From this point of view, there is nothing wrong with our company taking SUV models as its strategic direction for future development. "

At the end of the year, no matter which company it is, it needs to make some summaries and mid-to-long-term plans.

Wanli Auto is no exception.

As the head of the sales department, Guo Jinxiong naturally had to analyze and report the market analysis situation.

Provide some basis for the company's future research and development of new models.

"Using the SUV model as the main model, this road has been proven successful in Nanshan Automobile.

But we cannot simply copy the path they have traveled, otherwise it will be difficult to truly succeed.

After all, the brand influence of Nanshan Automobile is already stronger than ours, and their ability to control success is no worse than ours.

In this case, if our models are highly consistent with them, it will be difficult to make a breakthrough in the market. "

Although the development of Wanli Motors this year is very smooth, Wei Jian also has a strong sense of crisis.

There is no way, the competition in China's auto market is too fierce.

Not only the international mainstream car companies have built factories in Huaxia, but Huaxia has a lot of domestic brands.

If the market hadn't been expanding these years, it is estimated that a number of car companies would have collapsed long ago.

"What Mr. Wei said is very reasonable. It is indeed necessary for our models to open up some gaps with Nanshan Automobile in terms of appearance and price.

Otherwise, consumers have no reason to buy our products.

But I don't think there is any need to worry about the cost.

The production cost in Nancheng must be lower than ours.

Moreover, Nanshan Automobile has relatively high requirements for income, and at the same time, it has left relatively generous profits for suppliers and dealers.

In this way, their cost cannot actually be compared with that of domestic independent brands.

That is to say, the cost of those international giants is too high, otherwise the cost of Nanshan Automobile would not even have a particularly big advantage over them. "

Guo Jinxiong has obviously analyzed the situation of Nanshan Automobile well.

Otherwise, there is no way to talk about everything in a logical manner.

……

"Jiang Fan, I reported to the higher-ups yesterday that the construction of the new factory can proceed according to the previous plan, and your procurement department must not lose the chain."

Nancheng Motors and Zeng Jianjun also felt great pressure.

It is also an automobile company in Nancheng, Nanshan Automobile is too sharp.

"Mr. Zeng, it is said that the subprime mortgage crisis at Citigroup is becoming more and more serious, and the growth rate of chicken dipis in the fourth quarter of the country has dropped significantly, and some experts even believe that the fourth quarter may experience negative growth.

Under such circumstances, should we properly extend the construction plan of the new factory? "

Jiang Fan made a very cautious suggestion.

"No, Nanshan Automobile, as a private enterprise, has so much confidence in China's economy. As a state-owned enterprise, we have no reason not to be confident."

As the general manager of Nancheng Motor, Zeng Jianjun's awareness is still very high.

The more it is at this time, the more it is necessary to make some contributions to the development of Nancheng.

Otherwise, why should the leaders support you?
"Although our new models this year are selling well, the data is also very good. In particular, the medium-sized SUV launched by imitating the N5 has become our company's first model with a monthly sales of over [-].

But compared with Nanshan Automobile, it seems so small, as if we didn't work hard. "

Jiang Fan couldn't help complaining.

Now it's time to give out year-end bonuses soon.

He felt that Nancheng Automobile would definitely be crushed by Nanshan Automobile again.

"The new models of Nanshan Automobile are all hot models.

Even the Mengshi pickup, which everyone thought had no future at all, has now become a popular model with monthly sales of over [-].

In this case, we are completely envious. "

Zeng Jianjun's words should have touched the hearts of many people.

Obviously, the data of his own company is very good, but when compared with Nanshan Automobile, it seems that the company is not working hard enough.

Shareholders may not understand the actual situation so well, and they will feel that everyone has not done a good job.

……

"Dali, come back and come with me to Nancheng, let's pay a good visit to Xiao Hui and Xiang Changle."

Miracle Car, after reading a report, Yin Shanhe gave Li Dali a new instruction.

"Boss Yin, is this visit a routine one, or is there anything else that needs to be discussed?

If something needs to be discussed, I can arrange for someone to prepare relevant materials in advance. "

Li Dali had many questions in his mind.

Although the bosses of various domestic OEMs know each other well.

But going to the other party's company to visit this kind of thing rarely happens.

"Of course there is something to discuss. Didn't our company ask them to introduce two engines before?
But in the past year, our technical cooperation has obviously decreased a lot.

I don't think this is right.

As the leader of the domestic auto industry, Nanshan Automobile needs to further strengthen our cooperation with them.

They can launch so many hot models in one go. If we can follow behind and enjoy the glory, then Miracle Auto will have a chance to usher in a leap. "

Yin Shanhe is not someone who is willing to be inferior to others.

But for the development of Miracle Automobile, he can also let go of his airs.

"Nanshan Automobile seems not very happy to transfer various technologies now.

In the past two years, many companies have also discussed technology transfer or technology licensing with them, but the progress is not very satisfactory. "

Li Dali felt a little dizzy.

This matter cannot be settled by a simple visit.

If a visit is really useful, then all the self-owned brand car companies in future generations will all go to Dongyang to visit Fengfeng Motors, wouldn't that be enough?

"Of course I know this truth, but I think as long as the conditions are in place, Nanshan Automobile has no reason to refuse our cooperation.

At worst, we will find them to buy some engines or parts, so that they can get full benefits.

They were all willing to cooperate with us before, and there is no reason not to cooperate now.

This kind of thing is just like cheating. Once there is a first time, there will definitely be a second and third time. "

Yin Shanhe gave his reply very calmly.

"I understand, then I'll go back and sort it out to see where the company most needs to cooperate with Nanshan Automobile."

The boss gave such instructions.

Regardless of whether he has confidence or not, Li Dali must work hard.

(End of this chapter)