Rebirth 05 Be a car tycoon

Chapter 49 Dealer's Enthusiasm
Nanshan Auto welcomes a group of special guests today.

It's not that they have never been to Nanshan Automobile before, but the purpose of coming this time is different.

Because the NS2 model has a lot of new equipment, and these new equipment are generally made by new manufacturers.

Therefore, it is different from the promotion process of NS1. Before the official mass production, Nanshan Automobile produced a batch of models for verification on a small scale.

Fortunately, the situation is relatively ideal, and basically there is nothing particularly major that needs to be modified.

After all, the models that Xiao Hui brought out were all mature models exchanged in the system, which had been tempered by the market.

The new car will be officially mass-produced and rolled off the production line soon. At this time, if it is replaced by other OEMs, all kinds of publicity have already begun.

To some extent, the speed of Nanshan Automobile is lagging behind.

"Mr. Xu, do you think Nanshan Motor's new car will be as classic as the domestic product?"

During the waiting process, some acquainted general managers of dealers would naturally gather together in twos and threes to chat.

"I heard that their planned production volume is [-] units a month, which is definitely an explosive model in the current market.

I just don't know what the actual sales will be. "

Peng Xingqiang, as a dealer with several brand 4S stores under his banner, was naturally invited here today.

When dealers want to pick up the car, they always have to pay the OEM first.

And a dealer's liquidity is limited.

Whether these funds are used to book models of Nanshan Automobile or other OEMs is closely related to dealers' forecasts on the sales of models of these companies.

Obviously, Nanshan Motor arranged for the general manager of the dealer to visit this time, just to cheer them up.

"I heard that all the key parts such as ESP, ABS, and ECU are not produced by suppliers such as Dianzhuang and Doctor. I wonder if there will be large-scale problems in the quality of the car after it goes on the market."

Xu Wencai is obviously a little worried about the future of NS2.

As the general manager of the dealership, he is also very familiar with the current situation of China's auto industry.

Whether it is the market situation of new cars or the situation of parts companies, they are very familiar with it.

After all, their 4S stores are also for after-sales business.

This involves the supply and use of aftermarket parts.

Since original parts are very expensive, 4S stores in this era can also provide sub-factory parts for customers to choose.

But the price of the sub-factory parts of the key parts is not much cheaper than the original parts.

This is because there are only a few manufacturers that can make those parts, and everyone has a tacit understanding that they will not fight price wars.

"When Mr. Xiao was around, he attached great importance to the development of technology and invested 5.00% of the annual turnover in research and development.

Therefore, although Nanshan Automobile is relatively young, its technical accumulation is not bad.

This can also be seen from the situation of the light of domestic products.

This time they dared to boldly use the parts made by Zhenhua Electronics and its own electronics business department, which should have been fully verified. "

Peng Xingqiang seemed a little more optimistic.

But everything must be known after seeing the car.

Fortunately, the people from Nanshan Automobile didn't make them wait too long.

Zheng Zhihua personally led the team and took them to the trial production workshop.

Of course, mobile phones and cameras must be stored first, and then returned to everyone after reading.

Otherwise, if any dealer takes a picture and puts it on the Internet, it will definitely affect the promotional rhythm of Nanshan Automobile.

"Whoa!"

Seeing that all the bosses were staring at the two cars covered by the curtain in the prototype factory, Zheng Zhihua didn't hold back, and stepped forward to pull the curtain.

Two NS2s, one black and one white, appeared in front of everyone.

Regardless of whether it is the previous life or the present, everyone pays great attention to the appearance when buying a car.

Especially in the Chinese market, everyone pays more attention to appearance than performance.

A car with a beautiful appearance and average performance will definitely be bought by someone.

But the appearance is ugly, even if the performance is good, except for a very small number of enthusiasts, others will not buy it.

As general managers of dealerships, although they don't know how to design cars, they still have basic appreciation skills.

"Wow! Is this the new car of Nanshan Automobile?"

Xu Wencai, who was a little worried about Nanshan Motor's new car just now, showed a shocked expression on his face.

They are not alone in the business of Nanshan Automobile, and it is not that they have not seen the new cars of other OEMs.

But so far, they have not seen any SUV model as good-looking as Nanshan Automobile.

"We will officially roll off this urban SUV next week, and it will go on sale next week. Our President Xiao personally named it N5.

I believe that after seeing this handsome appearance, you will know that Nanshan N5 will become the new darling of the market. "

Zheng Zhihua said a few words concisely, and let the dealers visit freely.

At this time, if he babbled too much, the dealers probably wouldn't listen to him.

Everyone wants to take a closer look at the specific situation of N5.

"Although the most attractive part of off-road vehicles is their super passability, with the continuous improvement of transportation facilities, most people will not drive to places with poor road conditions.

At this time, the urban SUV is the model that the market really needs.

Everyone can enjoy the chassis height and domineering appearance of an off-road vehicle, while having the comfort similar to that of a car.

Such a car is sure to be bought by many people. "

Peng Xingqiang followed Xu Wencai around the N5, and then took a look at its interior, and immediately made a decision in his heart.

Whether a model is good-looking or not is something that does not take a long time to study.

It's like whether a girl is beautiful or not, you can see it at a glance.

Obviously, Peng Xingqiang's evaluation of the appearance of the N5 has come out.

"Minister Zheng, our store wants to order 100 N5s first, can you see if we can arrange the departure as soon as we get off the assembly line?"

Xu Wencai, who is a chicken thief and a chicken thief, was full of worries about the N5 just now. After seeing its real car, his attitude changed faster than anyone else.

With this appearance and a suitable price, even if there is a problem with the quality, it must have been very popular at the beginning.

Just like many self-owned brand models in the previous life, they often sold very well in the first year.

But later, due to frequent quality problems, word of mouth gradually deteriorated, and sales went downhill.

"I also want 100 cars, Zheng Bu. Our store was always sold out when the domestic products were shining. This time, you can't let our store run out of cars to sell N5."

Peng Xingqiang found out that Xu Wencai had taken the lead, so he immediately followed suit.

There must be a climbing time for a new car to roll off the assembly line, and the production volume at the beginning is relatively limited.

If you don't rush to make a move at this time, when are you waiting?
With Peng Xingqiang and Xu Wencai taking the lead, other dealers are not stupid.

Soon, a visiting meeting turned into an ordering meeting.

That enthusiasm almost frightened Zheng Zhihua.

(End of this chapter)