Rebirth 05 Be a car tycoon
Chapter 48 This time, no one dares to despise
Chapter 48 This time, no one dares to underestimate
The NS2 project of Nanshan Automobile is not as fast as NS1.
After all, the positioning of the two models is completely different, and the number of parts and requirements involved are also very different.
During this period of time, Nanshan Automobile absorbed a large number of college students through campus recruitment, and on the other hand, it also recruited a group of middle-level managers from outside.
The whole company is busy.
But what is reassuring is that the employees are full of confidence in the future of the company.
"Mr. Xiao, at present, the preparation of parts from various suppliers has been basically completed, and the quality can meet the requirements of the drawings."
Dong Guohua from the quality department is also very busy during this time.
NS2 is about to be mass-produced, and the quality department must confirm the quality of parts with all suppliers.
Otherwise mass production is empty talk.
"This time we have parts that are not new technology, even if there is a problem with these parts, it is more difficult to identify them with the naked eye.
The quality department should do a good job in process management to prevent defective products from entering the market. "
Xiao Hui is not a professional quality manager.
However, he is very clear about the quality of a product and how much it will affect its future development.
In the previous life, the Fufu Automobile of the Citi Country and the Xuexue Automobile of the Gaul Kingdom were both vassals at their peak.
But it only took a year or two to fall to the top.
This is what caused the bad reputation.
"You can rest assured that when the supplier's parts are still being prepared, our quality department has already stepped in and is familiar with the quality of the parts.
This time, our NS2 will definitely not lose the chain because of quality problems. "
Dong Guohua made a military order in front of Xiao Hui.
If something goes wrong at that time, he will definitely take responsibility.
Knowing this, he dared to boast like this, which shows that the quality department has indeed done a lot of work during this period.
"Our current cars are gradually increasing in the market, and market complaints must be taken seriously so as not to be tripped up by others."
In Xiao Hui's previous life, he saw a lot of car companies that had suffered huge losses in terms of market complaints.
Some problems you think are not a problem, but under the hype of competitors, it can make you take off a layer of skin.
However, the cost of rectification of some problem designs is very high, and many car companies are lucky, but the final price they pay is higher.
……
An Edo sushi restaurant in Nanjo New Town.
Yamashitaro, Mizuno Hiroyuki, and Ota Yasushi, the three bigwigs of the oriental car company, got together again.
This time, the faces of several people were more serious.
As a car company in the same city as Nanshan Automobile, they have a better understanding of each other's new models.
Automobiles involve a very wide industrial chain.
It is impossible for any OEM to maintain complete secrecy.
So your competitors will know what new car you are developing and when it will be launched.
"Yamashita-san, I have already found out that Nanshan Automobile will mass-produce an SUV soon, and it will definitely have a direct impact on your Hanlanda.
Although I heard that they are just a five-seater version of SUV, the positioning is lower than yours.
But this is also equivalent to giving consumers one more choice. "
For Hiroyuki Mizuno of Benben Motors, the launch of SUV models by Nanshan Motors will have little impact on him in the short term.
Because of the Benben cars in this life, SUVs have not yet been launched in the Chinese market.
On the contrary, Fengfeng Motor and Nissan Motor both have their own SUVs on sale.
"Everyone's positioning is still quite different, and the short-term impact is very limited.
On the contrary, Mr. Ota should pay more attention. I think this SUV of Nanshan Automobile is probably aimed at you. "
Although in dealing with Chinese car companies, everyone has a cooperative relationship.
But competition among them also exists.
So even if it's a party, no one of them wants to be oppressed by others.
"To be honest, I'm not very worried about Nanshan Motors alone, no matter what models they launch.
What I'm worried about is that they don't follow the rules and always make trouble unexpectedly, which is the most troublesome thing.
Just like the previous engine technology transfer, once Miracle, Geely, Dream Car and other companies have digested and absorbed them, they will soon launch their own new models.
After solving the flaws of the engine and gearbox, the gap between them and us was not so big all of a sudden.
This is the most troublesome. "
Naturally, Yasushi Ota didn't want to lose out in the conversation.
Nanshan Automobile is everyone's common enemy. You can't let yourself do things because you are under the most pressure now.
"What Ota-kun said is also reasonable, one Nanshan car is not terrible, but a pile of Nanshan cars is more troublesome.
At that time, China's auto industry policy may be affected to some extent.
This is a situation we don't want to see. "
Hiroyuki Mizuno certainly did not want Nanshan Motor to rise.
"So we'd better think of a way together to see how to suppress Nanshan Automobile, lest they keep stealing our limelight."
Ota Yasushi's suggestion was completely in line with the inner thoughts of several people, so it quickly became the topic of today's discussion.
"Everyone has seen the current engine and gearbox technology of Nanshan Automobile, which is more advanced than the engines of the cars we sell on the market.
And I think their engine seems to have room for improvement.
At this time, it is necessary for us to fully explain to the parent company to introduce the new generation of engine technology to China as soon as possible.
Otherwise, consumers will slowly accept them, and it will be very difficult for us to regain the market. "
Benben Automobile is not comparable to Fengfeng Automobile and Nissan Automobile in Japan and even in the world.
But in the Huaxia market, he is now the boss.
Therefore, he is more active in introducing new technologies.
The Huaxia people have already mastered this engine technology, and there will be no obstacles to introducing an engine of a similar level to Huaxia.
"This work must be carried out as soon as possible, but doing these things alone may not be enough."
Yamashitaro thought of Nanshan Motor's unexpected publicity methods, and continued with a little worry in his heart: "The best thing is for us to directly adjust the price of the newly launched models to reduce the price advantage of Nanshan Motor."
So far, the price war in China's auto market has not been fierce at all.
The production capacity of various international giants is basically fully utilized, while new factories are under planning or construction.
At this time, there is naturally no need to fight a price war.
However, as more and more production capacity is released, the competition among various enterprises will definitely become more and more intense.
"It is okay to adjust the price, but I think it is only necessary to adjust the price of the SUV model first."
Yasushi Ota's proposal is obviously in line with the practice of foreign giants.
If you can produce, I will lower the price to compete with you.
If you have no way to produce it, I will make money at a high price.
"I think this proposal will work."
"Appropriate price reduction is also an option that can be considered."
Soon, under the attention of several giants of the Eastern Department, they took action one after another.
(End of this chapter)
The NS2 project of Nanshan Automobile is not as fast as NS1.
After all, the positioning of the two models is completely different, and the number of parts and requirements involved are also very different.
During this period of time, Nanshan Automobile absorbed a large number of college students through campus recruitment, and on the other hand, it also recruited a group of middle-level managers from outside.
The whole company is busy.
But what is reassuring is that the employees are full of confidence in the future of the company.
"Mr. Xiao, at present, the preparation of parts from various suppliers has been basically completed, and the quality can meet the requirements of the drawings."
Dong Guohua from the quality department is also very busy during this time.
NS2 is about to be mass-produced, and the quality department must confirm the quality of parts with all suppliers.
Otherwise mass production is empty talk.
"This time we have parts that are not new technology, even if there is a problem with these parts, it is more difficult to identify them with the naked eye.
The quality department should do a good job in process management to prevent defective products from entering the market. "
Xiao Hui is not a professional quality manager.
However, he is very clear about the quality of a product and how much it will affect its future development.
In the previous life, the Fufu Automobile of the Citi Country and the Xuexue Automobile of the Gaul Kingdom were both vassals at their peak.
But it only took a year or two to fall to the top.
This is what caused the bad reputation.
"You can rest assured that when the supplier's parts are still being prepared, our quality department has already stepped in and is familiar with the quality of the parts.
This time, our NS2 will definitely not lose the chain because of quality problems. "
Dong Guohua made a military order in front of Xiao Hui.
If something goes wrong at that time, he will definitely take responsibility.
Knowing this, he dared to boast like this, which shows that the quality department has indeed done a lot of work during this period.
"Our current cars are gradually increasing in the market, and market complaints must be taken seriously so as not to be tripped up by others."
In Xiao Hui's previous life, he saw a lot of car companies that had suffered huge losses in terms of market complaints.
Some problems you think are not a problem, but under the hype of competitors, it can make you take off a layer of skin.
However, the cost of rectification of some problem designs is very high, and many car companies are lucky, but the final price they pay is higher.
……
An Edo sushi restaurant in Nanjo New Town.
Yamashitaro, Mizuno Hiroyuki, and Ota Yasushi, the three bigwigs of the oriental car company, got together again.
This time, the faces of several people were more serious.
As a car company in the same city as Nanshan Automobile, they have a better understanding of each other's new models.
Automobiles involve a very wide industrial chain.
It is impossible for any OEM to maintain complete secrecy.
So your competitors will know what new car you are developing and when it will be launched.
"Yamashita-san, I have already found out that Nanshan Automobile will mass-produce an SUV soon, and it will definitely have a direct impact on your Hanlanda.
Although I heard that they are just a five-seater version of SUV, the positioning is lower than yours.
But this is also equivalent to giving consumers one more choice. "
For Hiroyuki Mizuno of Benben Motors, the launch of SUV models by Nanshan Motors will have little impact on him in the short term.
Because of the Benben cars in this life, SUVs have not yet been launched in the Chinese market.
On the contrary, Fengfeng Motor and Nissan Motor both have their own SUVs on sale.
"Everyone's positioning is still quite different, and the short-term impact is very limited.
On the contrary, Mr. Ota should pay more attention. I think this SUV of Nanshan Automobile is probably aimed at you. "
Although in dealing with Chinese car companies, everyone has a cooperative relationship.
But competition among them also exists.
So even if it's a party, no one of them wants to be oppressed by others.
"To be honest, I'm not very worried about Nanshan Motors alone, no matter what models they launch.
What I'm worried about is that they don't follow the rules and always make trouble unexpectedly, which is the most troublesome thing.
Just like the previous engine technology transfer, once Miracle, Geely, Dream Car and other companies have digested and absorbed them, they will soon launch their own new models.
After solving the flaws of the engine and gearbox, the gap between them and us was not so big all of a sudden.
This is the most troublesome. "
Naturally, Yasushi Ota didn't want to lose out in the conversation.
Nanshan Automobile is everyone's common enemy. You can't let yourself do things because you are under the most pressure now.
"What Ota-kun said is also reasonable, one Nanshan car is not terrible, but a pile of Nanshan cars is more troublesome.
At that time, China's auto industry policy may be affected to some extent.
This is a situation we don't want to see. "
Hiroyuki Mizuno certainly did not want Nanshan Motor to rise.
"So we'd better think of a way together to see how to suppress Nanshan Automobile, lest they keep stealing our limelight."
Ota Yasushi's suggestion was completely in line with the inner thoughts of several people, so it quickly became the topic of today's discussion.
"Everyone has seen the current engine and gearbox technology of Nanshan Automobile, which is more advanced than the engines of the cars we sell on the market.
And I think their engine seems to have room for improvement.
At this time, it is necessary for us to fully explain to the parent company to introduce the new generation of engine technology to China as soon as possible.
Otherwise, consumers will slowly accept them, and it will be very difficult for us to regain the market. "
Benben Automobile is not comparable to Fengfeng Automobile and Nissan Automobile in Japan and even in the world.
But in the Huaxia market, he is now the boss.
Therefore, he is more active in introducing new technologies.
The Huaxia people have already mastered this engine technology, and there will be no obstacles to introducing an engine of a similar level to Huaxia.
"This work must be carried out as soon as possible, but doing these things alone may not be enough."
Yamashitaro thought of Nanshan Motor's unexpected publicity methods, and continued with a little worry in his heart: "The best thing is for us to directly adjust the price of the newly launched models to reduce the price advantage of Nanshan Motor."
So far, the price war in China's auto market has not been fierce at all.
The production capacity of various international giants is basically fully utilized, while new factories are under planning or construction.
At this time, there is naturally no need to fight a price war.
However, as more and more production capacity is released, the competition among various enterprises will definitely become more and more intense.
"It is okay to adjust the price, but I think it is only necessary to adjust the price of the SUV model first."
Yasushi Ota's proposal is obviously in line with the practice of foreign giants.
If you can produce, I will lower the price to compete with you.
If you have no way to produce it, I will make money at a high price.
"I think this proposal will work."
"Appropriate price reduction is also an option that can be considered."
Soon, under the attention of several giants of the Eastern Department, they took action one after another.
(End of this chapter)
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