Rebirth 05 Be a car tycoon

Chapter 53 New car launch

The new car conference of Nanshan Automobile was arranged at the Black Swan Hotel.

Although Xiao Hui didn't want to spend money on advertising for Nian, he could still consider using the power of traditional media properly.

Of course, the most important thing is that during this period of time, too many people have approached Xiao Hui to learn about the new car through various channels.

So it's better to just take this opportunity and hold a press conference.

By the way, I will perform a live performance of the video I originally planned to upload on Digua.com.

"Little Qiao, you're not a reporter from the Auto Channel. What are you doing to join in the fun of Nanshan Automobile's new car launch event?"

In Nancheng Daily, Qiao Shanshan took the initiative to tell the editor-in-chief that she would go out to participate in the new car launch conference of Nanshan Automobile, which made Ge Hong feel very strange.

For this little ancestor, he has always been afraid to arrange work at will, even if it is a job that she asks for, he has to consider whether it is suitable first.

"Editor Ge, although I am not a reporter for the Auto Channel, I was responsible for following up the general manager of Nanshan Automobile. Today is such a good opportunity, I will go to say hello, isn't it more conducive to the follow-up interview?"

Qiao Shanshan has a very flexible mind, she found it without even thinking about it and gave a very good reason.

"Didn't that Xiao Hui always dislike being interviewed? Are you sure you can ask him out next time?"

"During this period of time, I also analyzed his situation carefully. At the beginning, I also thought like you that he didn't like to participate in interviews very much.

I found out later that this is not the case.

On the contrary, he is very interested in using himself to promote the company and his products.

Whether it's "Xiao Hui: I Speak for Myself" or Nanshan style, it's a very good marketing technique.

As long as we express that we will fully recommend their company and products when reporting, then this interview will become a breeze. "

Qiao Shanshan is ice-snow and smart, she only met Xiao Hui once, and then through various news, she basically figured out his thoughts.

"Wouldn't that mean that our newspaper is just advertising for them for nothing? We need to charge money for posting soft articles."

In Ge Hong's view, Nanshan Automobile is a stingy company.

If it weren't for their relatively high topicality, reporting news related to them could increase the sales of the newspaper, so he didn't even want to talk to them.

After all, no newspaper likes a company that never advertises in its paper.

"Whether soft or not, it doesn't really matter.

The important thing is whether our sales have improved, and what is the feedback from readers?

Alright, I'm leaving, please save a page for me later. "

……

"How is everything arranged?"

Although tonight is Nanshan Motor's new car launch event, but Fengfeng Motor's Yamashitaro is also worried about this matter.

"President Yamashita, don't worry, I have asked someone from the sales department to replace a media with whom we work closely to attend this press conference.

At that time, he will send back relevant news as soon as possible. "

Although the situation of Nanshan Automobile's new car launch conference can be learned through the Internet or the next day's report.

However, Fengfeng Motor was obviously unwilling to wait for a quarter of an hour.

So tonight's Nanshan Automobile's new car conference, they directly arranged for one of their employees to attend.

Of course, this means that there is no sense of secrecy in this meeting, otherwise it would not be so easy for the civet cat to replace the prince.

"Dealers are very optimistic about their new cars. It is said that the finance department of Nanshan Automobile has already received hundreds of millions of orders for the car without even announcing the price.

This scene is something we have never experienced before. "

Yamashitaro's mood at this time is very complicated.

Although their models are also very easy to sell, it is not unheard of for dealers to pay for cars in advance.

But that is based on the premise that the model has passed the test of the market and everyone knows that it sells well.

If it is a brand new model, it is not easy to make suppliers so active.

"Compared with other self-owned brand car companies in China, Nanshan Automobile has indeed undergone great changes in the past two years.

In the future, it is necessary for us to arrange special personnel to track and study related news.

Even our personnel in charge of marketing and advertising sales still need to learn from Nanshan Automobile. "

Although he hated Nanshan Automobile very much, Saito Hiroshi did not completely deny the power of Nanshan Automobile.

On the contrary, for a powerful opponent, Saito Hiroshi has a little respect in his heart.

Fengfeng Automobile has entered the Chinese market for so many years, and Nanshan Automobile is the first to introduce its own brand car company that they attach so much importance to.

"This proposal is very good, and it must be implemented as soon as possible."

……

"Yang Jie, what level do you think Nanshan Motor's new car price will be?"

Not only companies like Fengfeng Automobile attach great importance to the new car launch conference of Nanshan Automobile, but also self-owned brands such as Dream Automobile.

Especially after they introduced engine technology from Nanshan Automobile, the emphasis on Nanshan Automobile has been raised several levels.

"Mr. Huang, judging from the pricing situation of the domestic product, the price of the Nanshan N5 will definitely be very competitive.

However, it was rumored that the configuration of Nanshan N5 is relatively high, and there are basically all kinds of mainstream configurations on the market.

In this way, if they still want to make money, the selling price cannot be particularly low.

After all, the positioning of N5 and the light of domestic products are different. "

Yang Jie, as the head of the sales department of Dream Car, naturally has a good vision.

"The concept of urban SUV is very special.

If the N5 really sells so well, then we will start a similar project immediately and strive to be listed next year. "

In terms of the ability to follow suit, there must be no international giant that can match its own brand.

This can be regarded as a place that is more criticized.

"Now you can see some spy photos of N5 on the Internet, although you can't see the whole appearance clearly, but the feeling should be very good.

Combined with the reactions of the dealers I have seen with my own eyes, I think the sales of N5 should not be bad.

At least during the period when it was just listed, it will not be bad. "

"Hey, when our new car is not on the market, the dealer will take the initiative to pay for it."

Apparently, Huang Changfu had already heard about Nanshan Automobile's dealer's enthusiastic payment.

In fact, the mainstream auto companies in China have already heard about this rumor.

This is also the reason why Nanshan Automobile's new car conference can attract so much attention.

Otherwise, even if you have a hot car company like the domestic product Zhiguang, international giants such as Xiaozhong Automobile, Tongtong Automobile, and Fengfeng Automobile will not take you too seriously.

(End of this chapter)