Rebirth 05 Be a car tycoon

Chapter 63 Strategies of International Parts Giants
"Lu, although this result is a bit unacceptable, after careful analysis by our technical center, it has been confirmed that the ESP and ABS used on the Nanshan N5 are excellent products."

In the doctor's China headquarters, the technical director, Dr. August, spread his arms and gave a result that disappointed Lu Weimin.

The N5 of Nanshan Automobile is equipped with ESP and other parts. This is something they already knew before the model was launched.

For a long time, Lu Weimin has been waiting to see the jokes about Nanshan Automobile.

Because according to his experience, there is no domestic company that can successfully produce ESP with reliable performance.

Even if you put a sample of this kind of part in front of you, if you don't know the specific control logic of the program inside, it is useless.

Therefore, although the doctor paid attention to Nanshan N5 before, he never paid much attention to it.

They didn't start to take it seriously until the N5 was officially launched and detonated consumers with its ultra-low price and stunning appearance.

After purchasing several Nanshan N5s from the market at a high price for disassembly, the staff of the Doctor Technology Center immediately analyzed the relevant electronic components.

ESP is clearly one of the focus of attention.

"What about durability? Will their parts break down after a while?"

Lu Weimin continued to look at August with quite expectant eyes.

"Parts like ESP are different from tires, wipers, and brake discs. As long as you can make them, there is often not much difference in durability.

At least in a short period of time, there is no way to see their difference. "

August once again poured cold water on Lu Weimin.

"Didn't the technology center give technical training to sales managers before that it was difficult for domestic manufacturers to enter electronic components such as ESP?

Even if the hardware can be manufactured, the reliability is not trustworthy.

Do you still feel like this now? "

As a Chinese person, Lu Weimin, although in his heart, also believes that China's auto industry can grow and develop.

But as the sales director of Dr. Huaxia, he doesn't want domestic suppliers to compete with him.

Over the years, Ph.D. has never simply relied on price competitiveness to defeat its opponents.

They are unwilling to compete with domestic manufacturers for cost.

"Our technicians have been experimenting on the test track for a week, and have not found any reliability problems with the ESP of Nanshan N5.

Of course, not found doesn't mean it doesn't exist.

Maybe after a year or so, various problems will emerge in the market itself.

However, judging from the confirmation results of the technical center at this stage, the ESP of Nanshan N5 is very successful. "

As a technician, August did not consider too many other issues.

He just shared the situation one by one.

"If this is the case, I think it is necessary to report to the president as soon as possible, and then see if it is necessary to discuss with the parent company to change the business strategy here in Huaxia."

For a long time, these foreign capital giants did not want to give up their profits easily.

But now that there are other domestic competitors in the market, in order to avoid affecting its own share, joint ventures that were previously unacceptable have immediately become something that can be considered.

Even in the past, I thought that the sale of technology was not considered, but now as long as the money is in place, some things can be discussed.

"It depends on your arrangement. The technical center is only responsible for providing opinions, not judgments."

August and Lu Weimin are at the same level.

He didn't deliberately make things difficult for him just because he was a German and Lu Weimin was a Chinese.

Those who can be the director of the technology center still have some emotional intelligence.

……

"Mr. Takagi, do we really want to consider setting up a joint venture with Nancheng Motors to produce parts together?"

The sensitivity of the Orientals to changes in the Chinese market has always been very high.

While other parts and components companies such as Ph.D. and Caiyi Group are still reviewing whether China's market strategy needs to be changed, they have already begun to act.

Cooperating with Nancheng Motors was their first move.

"Kawada-san, Chinese people can now produce electronic components such as ESP, ABS and ECU by themselves.

If we continue to trade with them in the usual way, we may lose orders for the next model.

In this case, the headquarters also agrees that we transfer some technologies to Huaxia companies, or establish joint ventures with some Huaxia companies.

This major trend is currently confirmed by one family. "

Takagi and Kawata entered the Denso Group in the same year, and were assigned to the China market in the same year.

Naturally, the relationship between the two is also very close.

If there is anything going on in the company, the two of them will communicate with each other.

"Although the technical department organized personnel to test the ESP and other parts dismantled from the Nanshan N5, the test results are not exactly the same as the actual vehicle loading.

It will take a year or two to see how the Nanshan N5 is. "

As a technician, Kawada Tadashi definitely doesn't want Dianzhuang's technology to spread to China.

"My opinion is similar to yours, but Nanshan N5 has been on the market for almost a month, and there are no defects related to these electronic parts on the market.

Based on this situation, I think the company can no longer keep watching.

Otherwise, when domestic companies such as Nancheng Motor, Dream Motor, and Xifeng Motor start to cooperate with Zhenhua Electronics or Nanshan Motor, our situation will be passive. "

"It's not unreasonable for you to say that, but it's still a bit hard for me to accept our own unique technology to share with the Chinese people."

"This problem is actually very easy to solve."

Takagi's mood was obviously not that heavy.

"We just cooperate with them to build production plants, and we don't pass on our technology to them.

To put it bluntly, the purpose of giving up part of the profits of production to the joint venture is to get their orders.

As long as there is an order, why do we need to worry about not making money? "

With Takagi Izushi's explanation, Kawada Tadashi's mood improved a lot.

Otherwise, if the core technology of Dianzhuang was leaked because of a joint venture company, he would feel that the gain outweighs the loss.

"Since the parent company has already made a decision, we just need to cooperate with the parent company.

Later, I also held a meeting with the staff of the technical department to tell everyone what can be shared with Huaxia people and what can't. "

From Takagi's answer, Kawata Tadashi felt a little comfort.

At least this matter doesn't seem to be so urgent now.

(End of this chapter)