Rebirth 05 Be a car tycoon

Chapter 70 Roll it all up

The problems encountered by niche cars do not exist independently.

In a short period of time, the Huaxia branch responded to the parent company one after another. No matter how bureaucratic those people are, they will react a little bit.

Especially seeing that the sales of their own models have actually declined, everyone's attention has immediately increased.

Soon, car companies such as Xiaozhong Automobile, Tongtong Automobile, Benben Automobile, and Fengfeng Automobile all announced that they would introduce a new generation of products in China, which will be officially launched for sale next year.

The models sold by these international giants in China are basically mass-produced or even stopped in foreign countries.

They did not bring the latest foreign models into production.

Of course, even if you take the latest model from abroad, there is still a gap in appearance compared with the appearance of an epoch-making model like the Nanshan N5.

"Mr. Huang, the pressure on us next year will definitely be even greater. Nanshan Automobile has stabbed a hornet's nest."

Dream Car, Yang Jie, the head of the sales department, was a little depressed and complained to Huang Changfu.

Originally, he also hoped that after the new model of Mengmeng Auto borrowed from Nanshan N5 was launched early next year, he would be able to live a comfortable life for a period of time.

After all, Nanshan N5 is currently in short supply, even if you just grab some cakes from it, you can still live comfortably.

However, if a series of car companies such as Niche Automobile, Tongtong Automobile, Benben Automobile, and Fengfeng Automobile all enter to compete, the situation will be different.

Consumers have more choices, and their own quality and technology cannot compare with others.

Is there still hope for this good day?
"At any time, don't underestimate the strength of those international giants.

Nanshan N5 has proved the market prospects of urban SUVs. Those giants can launch a new model for sale in China as long as they simply change the four doors and two covers.

Their launch speed can even be faster than ours. "

Huang Changfu's words did not mean to pour cold water on himself.

But it is what it is.

Any well-known car company in the world, who doesn't have a bunch of models sold internationally?
Now the new appearance of Nanshan N5 is very popular, so just follow the trend and change it immediately.

Anyway, there are ready-made templates as a reference, no matter how you change it, it will not be ugly.

As for whether this will be a bit of a drop in price, why do you care so much?

"Then our new car, is it still going ahead as planned?"

"Of course! The brand power of Xiaozhong Automobile is much higher than ours. Even if they launch similar models, their price must be higher than ours.

Nanshan Automobile has proved that it is feasible to take the differentiated route.

Then we began to enter the low-end market.

In the next three years, the price of all models launched by our dream car shall not exceed 20.

It is best to control it within 15.

Wait until the brand power slowly expands, and then consider models worth 30 million yuan. "

At this moment, Huang Changfu made a rather important decision.

In the past few years, each independent brand did not find its own positioning, and always wanted to produce mid-to-high-end models.

The result can be imagined.

Now that Nanshan Motor is taking the lead, everyone will immediately know how to make use of their own advantages.

……

"Mr. Tang, I heard that several car companies will launch new SUV models next year. They haven't even sent us a quotation for these new cars."

Inside Zhenhua Electronics, Zhou Benqiang reported bad news to Tang Guizhong.

"The doctor and Dian Zhuang have done so much work during this period, they will definitely not import us at this time.

However, we will not be discouraged, and we will continue to develop the NS3 model of Nanshan Automobile, and thoroughly understand the technology of ESP parts.

After two years, we will be able to develop similar parts forward.

When the time comes, we will compete with Doctor and Dianzhuang again, and the attitude of those OEMs will be different. "

Although Tang Guizhong was a little anxious in his heart, his face was very calm.

He also knows that although Zhenhua Electronics has successfully mass-produced and supplied several parts on the N5, but if it is really said that their technology has caught up with Dr. and Dianzhuang, even he himself does not believe it.

"I hope that Nanshan Automobile can continue to develop rapidly in the past two years, so that the scale of our company can also become larger and larger.

There is funds to engage in the research and development of related parts. "

Research and development is very costly.

It doesn't matter which industry you are in.

Otherwise, an ESP would not have been stuck by Doctor and Dian Zhuang for so many years.

Even when Xiao Hui came back from time travel, no domestic company could completely break this situation.

"The positioning of NS3 is higher than that of N5, which means that the cost of each part can be higher than that of N5.

In this way, we can also earn some money.

However, even if we don't make money in the past two years, we still need to understand the technology of ESP and ECU components.

Otherwise, it would be a waste of Nanshan Automobile sharing those technical materials with us. "

Will produce parts according to the drawings, and will design and develop parts.

Those are two concepts.

In the previous life in 2022, many domestic suppliers already had the ability to produce parts according to the drawings.

Even for control parts like ECU, there are some breakthroughs.

However, if it is to let others cooperate with the main engine factory to carry out new development, few companies can successfully complete it.

Tang Guizhong obviously had a clear understanding of this.

"Zhenhua Electronics really needs to master its own core technology if it wants to develop for a long time."

……

Vehicle Home is the hottest car website in China.

During this period of time, a lot of news came out from various car companies, which led to a rapid increase in the number of user visits to Autohome.

However, this is not the thing that makes them most happy.

"Mr. Li, the advertising department signed more contracts this month than in the first quarter of last year.

These car companies are really big dogs. "

Lu Jiansheng, director of the advertising department of Autohome, reported the performance to the general manager Li Mu with a smile on his face.

"It seems that not many new cars have been launched recently. Why are there so many companies advertising?"

"Although there are no new cars on the market, the SUVs of Xiaozhong Auto and Fengfeng Auto have been slow to sell due to the sales of Nanshan Auto's N5.

In order to reverse this situation, they are preparing to introduce new models next year.

However, the long-distance water cannot quench the near-thirst, and they also changed this situation by increasing advertising investment. "

Lu Jiansheng is obviously very clear about the situation in the automobile industry.

"Hehe, so we have to thank Nanshan Automobile this time?"

Nanshan Motor launched two new models one after another, neither of which advertised on Autohome.

Before that, Li Mu was thinking about whether to mess with him.

Now it seems that others have also contributed to themselves.

(End of this chapter)