Rebirth 05 Be a car tycoon

Chapter 69
The category of SUV is not a new category.

Whether it is a niche car or Fengfeng Motor, they all produce corresponding models in China.

However, due to the aesthetic differences in the appearance of cars in this world, the SUVs they produced in the past will look very ugly when compared with the appearance of the Nanshan N5.

That's right, it's ugly!

We must know that consumers in China are the most concerned about the appearance of cars in all mainstream car markets.

When everyone didn't see Nanshan N5 before, it was ugly.

The current situation is naturally different.

"Qu Feng, is this your new SUV?"

Downstairs in Yiwang Technology's office, a few programmers had supper together after get off work.

Lin Fei, who had just returned to his hometown for the wedding, was also one of them.

"Yeah, the car I just mentioned the day before yesterday is the best-selling SUV by Xiaozhong Automobile."

Qu Feng took out a remote control key from his pocket, and pressed it smartly.

"Hey!"

The lights of the car flickered, and the door was unlocked smoothly.

"I remember you said last Friday that you wanted to see the car on the weekend, and now you brought the car back. It seems that there is a car in the store?"

"Yeah, there are cars in several colors, and I drove the car back the next day after I got the license plate."

As Qu Feng said, he opened the car door and got in.

"Didn't you say that this car is selling well? Why do you have an existing car?
I heard from Lin Fei that in order to buy the Nanshan N5, he not only increased the price by 1 yuan, but also waited for almost a month before mentioning the car. "

What this brother said made Qu Feng feel a little uncomfortable.

Just at this time, Lin Fei, whose car was parked nearby, had already driven over in advance, then pressed the window of the car, greeted Qu Feng, and said, "See you at the old place, let's go first."

"Qu Feng, I think the appearance of this N5 is much cooler. How much did you pay for this car?"

"The original price was 40 to 2 yuan. I had a good chat with the sales manager. He gave a discount of more than [-] yuan, and also gave away carpets, car wraps and other things.

In the end, it cost about 25 yuan to land. "

Although Qu Feng felt a little uncomfortable, he answered his colleague's question with some pride.

"Isn't there a discount of more than 2? How come it costs 25?"

Obviously, this brother has never bought a car, and he doesn't know how much it costs to buy a car.

"After the discount is over, the bare car price is only more than 21 yuan, but there are still purchase taxes, insurance, licensing and other miscellaneous things.

Adding up is almost 25. "

"It's so dark! Last time I chatted with Lin Fei, his Nanshan N5 looks about the same size as your car, but it only cost 15 yuan to land, which is 10 yuan cheaper than your car.

I originally thought that your car should be cheaper than others. "

"He is Nanshan Automobile, and I am a niche car, which is not of the same level, and there is no way to compare it.

It's like when you go to buy a LV bag, it's about the same size as a Belle bag, but the price is far different. "

Qu Feng's words basically represented his true inner thoughts.

"But I've also been in Lin Fei's Nanshan N5. I think not only its appearance is more beautiful, but its interior also seems to be more upscale."

Qu Feng suddenly felt very tired with such a talented colleague at the booth.

Originally, I happily took my colleagues to eat supper, but now I feel that I have no appetite.

Qu Feng, who didn't want to talk, started the car slowly, pretending to be serious about driving.

"Oh, the engine noise of your car seems to be louder than that of Lin Fei's."

"Qu Feng, I think you were cheated by the sales manager of the 4S store?
If this car is really so popular, how can they give you a discount of more than 2 yuan?

Lin Fei has gone to several 4S stores, and they all have to increase the price. "

"Well, it must be that the 4S store you went to was too vicious and deliberately fooled you. Otherwise, how could there be a hot-selling car in stock?"

Along the way, Gang Jing's colleagues chatted endlessly comparing Lin Fei's and Qu Feng's cars.

It made Qu Feng really want to return his car tomorrow.

This kind of thing, the people of the small car may not know.

But the influence of all aspects will slowly ferment.

Not to mention that many people on the Haijiao Forum are comparing the advantages and disadvantages of a car of the same level as the Nanshan N5, even on Digua.com, there are also many people posting some videos.

Some of them are introducing Nanshan N5, and some are just a few cars parked together for PK.

Many people will go to the Internet to find out first when buying a car.

After seeing related posts, people may not immediately change their minds, but it will definitely have a certain impact.

……

"Bordo, won't the sales department explain to everyone why last week's sales fell by [-]% year-on-year?

In particular, our SUV models were directly cut in half. "

At the ministerial meeting of Xiaozhong Automobile, Dr. Hassan, the general manager, pointed at the head of the sales department and cursed.

The entire Huaxia auto market is booming, but as a result, the sales of niche cars have declined.

This is absolutely unacceptable.

He also hoped that after returning to China in two years, he would be promoted to a higher level.

"Dr. Hassan, this situation is mainly caused by Nanshan N5.

During this period of time, I went to 4S stores in many cities to conduct investigations, and also talked to some sales staff and customers.

Everyone generally thinks that our model is not as beautiful as the Nanshan N5.

In addition, there is a huge difference in the price, so many customers choose to buy Nanshan N5 even if they like our niche cars. "

The sales department must be the most familiar with the changes in sales data of 4S stores.

Bordo naturally made a confirmation in advance.

Otherwise, if nothing can be answered at today's meeting, it is estimated that he will go back to Germany.

"We are a niche car, why should they compare us with a Chinese company like Nanshan Automobile?
It's not like Dream Motors and Xifeng Motors didn't produce models that are cheaper than ours before. Will consumers buy them? "

Dr. Hassan clearly doesn't think his high price is the main reason for the poor sale.

As for appearance, he selectively wants to escape.

"Before it was before, the current Nanshan Motors is different from Xifeng Motors.

Dr. Hassan, I suggest that the headquarters must reconsider the market demand of Huaxia, otherwise it will be troublesome if you wait any longer. "

It's not that Bordo has not reported the changes here in Huaxia to the parent company before.

But the gang of elders don't cry when they don't see the coffin.

They simply don't believe that a local Chinese company can pose a threat to niche cars.

Of course, this does not mean that the executives of the niche car are short-sighted.

After all, car companies such as Fengfeng Automobile and Benben Automobile have also reported to their parent companies, and everyone's reactions are similar.

It can only be said that China's self-owned brand car companies at this time are really too weak compared with others.

"Then what are you waiting for? Hurry up and arrange a report?"

Hassan, who was a little bit annoyed, spit at Bordo again.

(End of this chapter)