Rebirth 05 Be a car tycoon

Chapter 8

"Beep!"

"Beep!"

With the sound of the horn, a domestic product, Zhiguang, officially rolled off the assembly line.

Before that, Nanshan Automobile was code-named NS1 internally.

From today, the light of domestic products can be officially promoted to the outside world.

"Mr. Xiao, according to our production plan, the factory's daily output can increase from [-] units to [-] units after a month of climbing. This is enough for us to distribute goods to various dealers."

Production Minister Dai Hanbiao is very honest today.

What everyone thought was impossible to do, but now it is a success. If anyone is ignorant, his position will be lost.

In private enterprises, the boss can tell you to leave with just one word.

"The recruitment of workers needs to be accelerated. We only have one shift now. When we climb to a certain level, we will need two shifts, and we may even have three shifts later."

Because everyone is still uncertain about the prospects of the domestic product, the off-line ceremony is very simple.

Or it can simply be understood as there is no offline ceremony.

Make cars in a low-key way, and sell cars in a high-key way.

"You can rest assured that we have made relevant plans to train workers in the old and new way. And our capacity ramp time is set relatively long, enough for workers to adapt to their own positions."

A car company produces cars, but it doesn't start mass-producing them.

From less to more, there must be a climbing process, otherwise there will be trouble.

After all, assembling a car involves tens of thousands of parts, and the production of these parts requires a process of quality improvement.

"Mr. Xiao, this domestic product looks different from any car on the market, but it looks very comfortable. I think it is possible to organize the general managers of various suppliers to come to visit and improve the quality of the car. Shake their confidence?"

Naturally, Wang Fugui is very clear about the concerns of various manufacturers in the supply chain.

After all, the planned number of Nanshan Motors this time is really too exaggerated.

"This is possible!"

Xiao Hui put his arms around his chest, touched his chin, and nodded.

"Mr. Xiao, our car is off the assembly line today, so the filming of the promotional video should start in the afternoon?"

Secretary Ling Mengyu was in charge of arranging Xiao Hui's schedule. Seeing that the domestic products had been offline, but the promotional work had not started, she was also a little anxious.

"No problem, let's start this afternoon."

Xiao Hui, who already has countless ideas in his mind to throw out, can't wait to let the world see his power.

If a tiger doesn't show off its power, it will always be a sick cat.

……

"I heard that Nanshan Automobile's new car rolled off the assembly line yesterday?"

Dr. Lu Weimin, the sales director, came to Chai Hang with a cup of coffee.

"Yes, I confirmed it this morning, and it was indeed off the production line yesterday. I heard that it is a miniature car without many configurations."

"They didn't ask us to buy ESP this time, so which peer made the ESP for this car?"

Obviously, this is what Lu Weimin is most concerned about.

Although he didn't like the bone of Nanshan Automobile, he couldn't accept that this bone was eaten by other people.

It's like a beautiful woman who obviously doesn't like the spare tire, but when the spare tire starts to give up on herself to chase other girls, she must feel uncomfortable.

"There are only a few manufacturers in the market that can do ESP, and they have no new cooperation with Nanshan Automobile.

I went to someone to find out, and I heard that their car does not have ESP installed. "

Chai Hang hesitantly reported the news he had inquired.

In fact, he is also skeptical about this news.

"Could it be that after we broke up with them last time, we really broke the pot and didn't plan to install ESP on our car?
But the last time we broke up with them, it wasn't just our supplier. "

Lu Weimin felt that it was unbelievable that Nanshan Motor's new car did not have ESP installed.

"Um..." Chai Hang touched his head, and said a little confused: "According to the information I have initially obtained, this new model of Nanshan Automobile, called the Light of Domestic Products, not only does not have ESP, but it does not even have ABS."

"What? Not even something as basic as ABS?"

"Yes, not only that, I also heard that they even have manual window regulators, a technology that no one used ten years ago, and they actually brought it out again."

Chai Hang doubted whether the news he had heard was true.

Why are they so weird?

"Nanshan Motors is trying to die. Who will buy such a broken car? I heard that they have set a monthly sales of [-] units for the first time."

In Lu Weimin's view, Nanshan Automobile is obviously not far from bankruptcy.

"The light of domestic products has been offline, and it must be officially launched for sale soon. At that time, the market will teach them how to behave."

Although Chai Hang felt slightly uneasy, he definitely would not express it in front of Lu Weimin.

He would never say that he guessed that the domestic product with such a low configuration may sell for a record low price.

At that time, those who can't afford expensive cars will all buy domestic products?
……

"Mr. Xiao, the videos shot in the past two days have been preliminarily cut out. Are we really not going to find a TV station to put them on?"

Zheng Zhihua came to Xiao Hui's office again.

Although the video shot now is somewhat different from the commercial blockbuster he expected, and the theme of the shooting is also very different from what he imagined.

But anyway, the light of domestic products is on the stage.

So if Xiao Hui can be persuaded to put these videos on the TV station, it can be regarded as an advertisement.

"We want to put it on, but not on the TV station."

"Huh? If the video is not going to be put on the TV station, where will it go?"

"Just put it online."

"Put it online? But the fees of those portal websites are not low at all."

"Who said I'm going to put a portal website? I said I don't plan to spend money on advertising."

Xiao Hui glanced at Zheng Zhihua very calmly.

Regarding the marketing of the domestic products, he has his own complete set of plans.

"Then...where did it go?"

Zheng Zhihua was not calm anymore.

Boss, do you want to jump like this?

"Video sites! Haven't several video sites been established this year? The most popular one, Tiangua.com, is already quite popular.

I have arranged for someone to register an account, and I will upload this video today.

At the same time, other publicity programs will also be launched. "

"Video sites? But those video sites either show some pirated movies and TV shows, or they play crude videos made by netizens themselves.

Is it really suitable for our promotional advertisements to be placed there? "

Zheng Zhihua is a person who has more pursuits in life.

He likes a refined life.

Websites like Sweet Potatoes were obviously not his favorite places to go.

Even if he logs on to the portal website, apart from watching the content of the car channel, he basically only watches the financial and news channels.

It seems that watching these channels is more compelling.

"Whether it is suitable or not, you will know when you see the delivery effect."

Some things are obviously useless to explain blindly.

In the end, the results should speak for themselves.

(End of this chapter)