Rebirth 05 Be a car tycoon

Chapter 7
With the continuous advancement of Nanshan Automobile's NS1 project, many news inevitably began to spread.

"Haha! It's so funny, it's so funny. The number of new models planned by Nanshan Automobile has reached [-] per month. Did they write the year as a month?"

"Director, you may have made a mistake this time."

"Ok?"

"Now they only sell a few hundred units a month, and less than [-] units a year. How can this be written as a month? It's like writing the number of units in the entire life cycle as a month."

"Haha! You're right! Nanshan Motors is too arrogant, how could Huaxia people make any good cars?
Still thinking about monthly sales of [-] units, let's dream. "

In the office of the sales director of Tongtong Automobile, the sales manager Yu Xing was licking his face and flattering the sales director Jim.

It's just that I didn't expect that while talking, the other party would directly say something that insulted the whole Huaxia.

This made his face a little embarrassed.

Fortunately, he quickly adjusted his mentality.

Whoever pays me a salary, I will do things for him.

Yu Xing comforted himself.

"So far, only individual models of niche cars can occasionally achieve monthly sales of [-]. Nanshan Automobile is indeed a bit arrogant."

"This is no longer a simple word that can be described as arrogance. They are seeking their own death."

Jim picked up the coffee on the table and took a sip very casually.

Since he came to Huaxia from Citigroup last year, his mentality has changed a lot.

At the beginning, when he heard that the headquarters wanted to arrange for him to come to China, he was very reluctant.

Even if the company gave various subsidies such as "air pollution subsidy", "overseas subsidy", "subsidy for areas where life is difficult", he is not willing to come.

In his view, except for Citigroup, other places are very backward.

However, after he really came here, he discovered many interesting things.

There are not only male subordinates like Yu Xing who support him all day long, but also many unspeakable stories.

After get off work every day, as long as he went to the bar to sit, some pretty girls would post them on their own initiative.

He had never enjoyed this kind of treatment before.

So he quickly fell in love with life here.

However, people like them like to eat the food in the pot the most, but they are doing things like smashing the pot.

He did not say bad things about China to the reporters who interviewed him.

As for using some of his own influence to stumbling Huaxia's peers, he did not do less.

"It was rumored in the market that Nanshan Auto's cash flow was relatively tight, and it should be relieved by seeking a bank loan later.

This time they put all their eggs in one basket to develop a new model, and they are really looking for a dead end. "

When Yu Xing said this, his mood was complicated.

On the one hand, as a Chinese, he naturally hopes that China's auto industry can become stronger.

But because he is in the automobile industry, he knows how far the Huaxia automobile industry is compared with foreign countries.

Seeing that one of the few privately-owned vehicles was about to lose one more, he was naturally quite emotional.

"China's auto market is developing rapidly. The more this is the case, the more we must find ways to suppress China's local companies. Otherwise, once they grow and grow, it will cost more to suppress them."

The top executives of foreign-funded auto companies like Jim have some connections with each other.

Although they also have a competitive relationship, they will unite immediately when dealing with local Chinese car companies.

The development of self-owned brands that are already relatively weak is naturally more difficult.

Otherwise, Nanshan Automobile would not be forced to go bankrupt.

……

"Mr. Xiao, our NS1 will be offline at the end of the month. Do you want to have some kind of offline ceremony? At that time, we will invite relevant auto media to visit our company, and give them a gift so that our NS1 can be sold on the market. There was a good review in the media."

Zheng Zhihua, director of the sales department, has been doing research in various places during this time.

The company put all its energies into the NS1, and all other models have been discontinued.

Then he, the sales manager, must have a good understanding of the market demand to see if anyone wants NS1 and who wants it.

Originally, he was not very confident, but after researching around, he immediately became full of confidence.

Huaxia is too big. Although NS1 does not have much room to survive in the first-tier cities, it has great potential in the vast rural areas.

The more promising NS1 is, the more Zheng Zhihua cares about the publicity and reputation of this model.

"The off-line ceremony does not need to be so grand. Inviting a large number of media personnel, not only has to be responsible for their round-trip air tickets and hotel accommodation, but also provide generous travel expenses, which is a complete waste of money.

When our new car rolls off the assembly line, we will recruit a photography team, and we will take some pictures and videos ourselves, and then put them on the Internet for marketing. "

With the price of NS1 so low, Xiao Hui obviously didn't want to spend too much on advertising.

In this era, after the release of new cars of foreign brand car companies such as Benben Automobile and Baobao Automobile, they like to go to the imperial court to advertise.

It is no exaggeration to say that money is spent like water.

But people can afford it.

Anyway, the wool comes out of the sheep.

Xiao Hui obviously didn't intend to let Nanshan Motor take such a path.

"Do we film it ourselves?"

Zheng Zhihua suddenly felt something was wrong.

No matter how good a product is, if there is no publicity, it will be difficult to sell well.

"That's right, when the time comes, I will be responsible for writing the copywriting myself, and you can organize people to shoot."

"Mr. Xiao, I actually understand the need to save sales expenses, but the reduction of sales expenses has a process.

I think it is still necessary to invest in some commercials on TV.

Many of our target customers like to watch TV dramas. If some advertisements are placed before the broadcast of popular TV dramas, the effect should be better. "

"What you said is not wrong, with advertising investment, it will definitely not sell worse.

But we have to consider the ratio of input to output. Obviously, we can do more things with less money, so there is no need to spend more money. "

Xiao Hui is not stingy, but really feels that there is no need to spend these advertising fees.

With this money, it would be better to update the equipment and give more bonuses to the employees.

For the sales of many automobile companies, when the car sells well, they don't know why it sells well, but when they don't sell well, they know that they need funds and advertisements.

Xiao Hui naturally wouldn't let Nanshan Automobile become such an existence.

(End of this chapter)