Rebirth 05 Be a car tycoon

Chapter 6 What to do if you don't make money

Nanshan Automobile is not a well-known company.

More than 90.00% of the people in China must have never heard of it.

However, the auto industry looks very big, but the circle is actually very small.

After entering August, the workers in the Nanshan Automobile Workshop were all on vacation due to the high temperature, and the news quickly spread in the circle.

"Hey, the one-week high-temperature vacation feels like it's gone in a blink of an eye. It would be great if the time at work can pass so quickly."

In the office of Benben Auto, another automobile company in Nancheng, Guo Jianxiong was chatting with his colleague Zheng Dong while turning on his computer.

High temperature holidays are a normal occurrence for many auto companies.

When the weather is relatively hot in July and August every year, some OEMs will take a week off.

Using this week's time, personnel can also be arranged to overhaul the equipment.

But don't think that this week is really an extra vacation. In fact, it's just a patchwork of shifts on this Saturday and that Sunday.

"Indeed, it would be great if we had a one-month high-temperature vacation like Nanshan Automobile."

Zheng Dong said enviously.

"Nanshan Motors is going on a one-month high-temperature vacation? Impossible?"

Guo Jianxiong almost joined Nanshan Automobile when he graduated, so he has always been very interested in the news of Nanshan Automobile.

"Hey, it is said that it is a high-temperature holiday, but in fact it has stopped production, and it will look nicer under the name of a high-temperature holiday.

Fortunately, you didn't go to Nanshan Automobile, otherwise you would be unlucky. "

Zheng Dong's news is obviously quite well-informed.

After all, the two companies are in the same city, even if they are not in the same district, there must be a lot of overlap between each other's employees.

"Are they really discontinued?"

"Then there are fakes? When they were brilliant before, they only sold less than [-] units a month.

The models we have launched in the past two years have completely overwhelmed them. Last month, Nanshan Automobile only sold a few hundred units.

The auto industry needs economies of scale to be profitable, and with that little sales, it will definitely be at a loss.

It is not in production now, so when are you waiting, maybe in two months, you will hear news that it has been acquired or went bankrupt. "

"There are not many domestic parts companies that can afford it. Manufacturers like Nanshan Automobile use similar suppliers to us, which means that there is no cost advantage.

The selling price is lower than ours, and the profit margin must be very low.

It is also a wise choice for their boss to stop production early. "

"You are right, stop the loss in time!"

……

"Mr. Xiao, all the parts are being prepared according to the plan, and the installation of the first batch of models can basically be ensured."

In the large conference room of Nanshan Automobile, the intermediate evaluation meeting of the NS1 project is currently underway.

Wang Fugui personally reported the cost and production readiness of the parts there.

"Although progress is very important, quality cannot be neglected.

The specifications of all our drawings are very clear, and the procurement department and the technical department must ensure that the parts produced by the supplier meet the requirements of the drawings. "

Xiao Hui is still very confident in the "Car Empire System".

Mature drawings and processing data, normally speaking, can definitely produce qualified products.

But this time, most of the suppliers of NS1 chose domestic manufacturers.

These manufacturers produce a few samples, which must be able to meet the quality requirements.

But if parts are produced on a large scale, quality stability is often worrying.

This problem existed even in Xiao Hui's previous life.

"Don't worry, we have dispatched all the buyers and quality personnel, and we will definitely complete the preparation of parts with quality and quantity.

Everyone also knows that the success of NS1 is related to our life and death. "

Wang Fugui's ability to sit in the position of head of the purchasing department is naturally deeply trusted by the Xiao family.

At the critical moment, he will definitely not lose the chain.

"This time, only success is allowed, not failure. If we succeed, we Nanshan Automobile will be the pride of Huaxia Automobile Industry. If we fail, we will be a joke."

Xiao Hui looked at everyone very seriously.

"Mr. Xiao, judging from the current cost situation, the NS1 project has no benefit.

Even if we successfully produced it, there is no way to reverse the company's earnings.

Is it possible to consider raising the price a bit? "

Finance Minister Li Jinming is naturally very concerned about the income of models.

In his view, NS1 can achieve profitability by raising the selling price, there is no need to set the price so low.

"If you cut sales expenses in half, can you break even?"

As soon as Xiao Hui said this, Zheng Zhihua, the director of the sales department, became anxious.

"Mr. Xiao, the necessary sales funds are a prerequisite for achieving the sales target. Compared with the previous models, our sales funds for NS1 are already very small, and there is no way to cut them down."

"Didn't you plan to advertise in various newspapers and TV stations before? Save these costs first."

Xiao Hui obviously didn't want to spend money on marketing.

In his view, the highest level of marketing is prostitution.

Tesla in his previous life was very proficient in this technique.

Relying on Musk's unique charm, they don't need to spend any money on advertising at all, and each media will take the initiative to report relevant news.

This is also an important reason why they can become the first electric vehicle companies to start making profits.

With the price of NS1 set so low, Xiao Hui naturally didn't want to contribute advertising fees to TV stations and newspapers.

"The monthly sales target of [-] units is an unprecedented number, full of great challenges.

I originally thought about applying for a special promotion fee from the company, but now it is..."

Zheng Zhihua felt very bitter.

If it weren't for the fact that he, the sales manager, was changing jobs because he was too high or too low, he wouldn't want to work in Nanshan Automobile anymore.

Whoever does it goes up.

"The marketing and promotion of the model will be discussed separately later, and I won't go into details today, but NS1, as the model for our Nanshan Automobile to win the turnaround, must not lose money.

The Purchasing Department should negotiate the cost well with the suppliers. If some suppliers do not have confidence in our sales, we can set a cost with them under the premise of a different number of units.

At that time, if we sell less than [-] monthly sales, we can make up for them with the price reduction. "

When Xiao Hui said this, Wang Fugui opened his mouth, but finally said nothing.

For procurement, every evaluation meeting will be accused of cost.

He's used to it.

(End of this chapter)