Rebirth 05 Be a car tycoon

Chapter 89 Active Invitation

"Lai Liang, has the schedule for the Nancheng Auto Show next month been fixed?"

Automobile Home, after Li Mu came to the company in the morning, he immediately asked Lai Liang, the editor-in-chief of the content, to confirm the Nancheng Auto Show.

As an important annual exhibition, Nancheng Auto Show and Yanjing/Modu Auto Show can be said to keep pace with each other.

This time of year is a carnival day for the media.

The marketing staff of many car companies will take the initiative to contact them to discuss advertising placement and soft article promotion.

And they will also arrange the company's elite team to do a series of interviews and reports.

Nanshan Automobile, which has been photographed very frequently this year, is naturally the focus of Li Mu's attention.

"Mr. Li, the first version of the itinerary has been arranged, but there are still some car companies whose schedules have not been finalized."

Lai Liang naturally knew what his work focus was, so when Li Mu asked, he immediately had an answer.

"Does Nanshan Automobile have any special arrangements?"

"Among the mainstream car companies that have not set a schedule, there is Nanshan Automobile."

"Huh? What's the specific situation?"

Li Mu frowned, this result was obviously not what he wanted to hear.

"Yesterday I asked the organizing committee for the latest list of exhibitors, but I haven't found Nanshan Motors yet.

They have not participated in any auto show in the past year, and it is possible that they will not participate in this year's Nancheng Auto Show. "

Speaking of this, Lai Liang also felt a little speechless.

As a mainstream car company, they are not willing to spend money to participate in the auto show.

Is it worth saving so much?
"I will contact the organizer immediately and ask them to take the initiative to invite Nanshan Motors to participate.

As a hot topic of news for domestic car companies, if Nanshan Motors does not participate in the exhibition, our website will have a lot less things to report. "

In doing this, Li Mu obviously didn't really think about Nanshan Automobile, but wanted to make his car home develop better.

For a website to continuously attract users, the most important thing is to have something worthy of users' expectations.

Obviously, he thought that Nanshan Automobile's participation in the exhibition and then arranging the staff of Vehicle Home to interview Xiao Hui would definitely attract a wave of traffic on the Internet.

……

"Mr. Xiao, the organizer took the initiative to send us an invitation letter, hoping that our company can participate in this year's Nancheng Auto Show.

They also said they could get us a nice booth. "

Nanshan Automobile, Zheng Zhihua came to Xiao Hui's office with an invitation letter.

As the head of the sales department, he obviously hoped that the company would participate in the auto show.

However, Xiao Hui almost cut off the sales expenses of each model before, and the sales department currently has no budget for participating in the auto show.

As the company grows, all expenses must follow the budget.

Otherwise, if the finance department does not reimburse you at that time, it will be a headache.

All exceptionally large projects need to be reported to Xiao Hui before they can be implemented.

"How is our current NS3 preparation? Can we make a few prototypes before the auto show?"

For Xiao Hui, it doesn't really make much sense if he just takes the domestic products and N5 to participate in the auto show.

After all, these two cars are very popular now, and there is no need to spend money on marketing at auto shows.

As for selling cars through auto shows, I don't even have this idea.

However, if the new model of NS3 already has products to display, it is also possible to take advantage of the opportunity of this auto show to promote it.

After all, the positioning of NS3 this time is high after all, without any publicity, it may not be able to sell well.

Even if Xiao Hui had arranged for Zhu Zhengfeng to film a web drama to promote NS3, he was not sure whether the effect could meet expectations.

After all, web dramas are still very avant-garde.

It seems a bit of a loss to spend money to play on video sites for free.

But if there is a fee, it is estimated that it will not be so easy to negotiate.

"I've been communicating with R&D and production for the past two days. According to the current situation, only a few prototypes will be produced and not sold.

It should still be in time, but when the time comes, the test drive will not be able to be carried out, and it can only be displayed statically. "

People who can achieve the position of minister obviously have a few brushes.

For the questions that Xiao Hui might ask, Zheng Zhihua had already made preparations in advance.

"Static display is enough. Anyway, most people just look at the appearance and feel the quality of this car subjectively."

Xiao Hui has always been aware of the problems encountered in the advancement of NS3.

So he was not disappointed with what Zheng Zhihua said.

"Then I'm going to arrange for the exhibition?"

"Well, you should also communicate with Zhu Zhengfeng to see how to stir up the popularity of NS3."

……

"Yu Xing, the marketing plan of the Nancheng Auto Show, let the people from Aomei Advertising improve it. This time we must become the most dazzling presence in the entire auto show."

Huaxia's car sales have increased gratifyingly. As the sales director of Tongtong Automobile Huaxia Company, Jim naturally knows how to seize the opportunity.

As the largest car company in the world, although Fengfeng Automobile is catching up quickly, Tongtong Automobile has a deep foundation.

Even if the high-level executives in Citigroup haven't paid enough attention to the Chinese market, Jim still has a lot of cards to play.

"Don't worry, the creative director of Aomei Advertising is in charge of this new car advertisement shooting.

At that time, it will definitely cause an upsurge in the industry. "

Yu Xing is still very confident in Aomei advertising.

It is not the first day we have cooperated, and we still know each other better.

"The company approved such a high budget this year, and specially invited a famous movie star to be the spokesperson for the model.

If other car companies steal the limelight at that time, our sales department will have a hard time. "

Although Yu Xing vowed to reassure Jim, but thinking of the changes in the situation in the past year, Jim found himself uneasy.

"Well, we also told the people of Australia and the United States about this situation.

They also attach great importance to this cooperation.

At the same time, we have also contacted some media, and we will invite them to visit Citigroup, so that they can feel the charm of our Tongtong Automobile. "

Obviously, inviting domestic media reporters to Citigroup to visit the factory is also a relatively powerful marketing tool for Tongtong Automobile.

Air tickets, accommodation, and meals are all included, and there are many tourist attractions in the middle of the itinerary.

It is said to be a visit, but it is actually a realized tourism.

Tongtong Automobile is the first car company to come up with this set.

Judging from the current situation, the effect is still very good.

"Is there any news about Nanshan Motors?"

"I haven't heard too much news yet, I only know that they will also participate in this year's auto show."

"Arrange people to inquire more and see how their exhibition hall layout plan is done."

Although Jim always looked down on Nanshan Automobile, he actually paid more attention to it in his heart.

He was also afraid that Nanshan Automobile would make trouble again this time and steal their Tongtong Automobile's limelight.

That's depressing.

(End of this chapter)