Rebirth 05 Be a car tycoon

Chapter 96 The opponent of the light of the domestic product is here
"Mr. Guo, judging from the current situation, there are still many people interested in our Silver Cup No. [-], and various dealers have received more than [-] pre-sale orders."

For such an important exhibition as the Nancheng Auto Show, it is natural that the Nanshan N7 will not be the only new car released.

Although it cannot be said that every manufacturer has launched new models, many companies have various actions, which is almost inevitable.

As a former leading enterprise of domestic self-owned brand, Northeast Automobile launched its own mini-car Yinbei No. [-] this time.

This miniature car, which completely competes with the light of the domestic product and has a highly similar appearance, is obviously aimed at grabbing market share from the light of the domestic product.

Although it seems that their price is 1000 yuan more than that of the domestic product, but considering that the domestic product has already increased the price, the price of Yinbei No. [-] is still very competitive.

"There are [-] pre-orders so soon? It seems that we still have a chance to achieve the sales target we set."

Guo Qiangguo had a smile on his face.

In the past few years, the development of Northeast Automobile has been a bit difficult.

Although it is supported by the truck business, it has not made great progress in passenger vehicles.

Even slowly, they will fall out of the mainstream market.

Although Yinbei No. [-] is not a sedan, it is still a passenger car.

If you can sell 12 units a month, you can also sell [-] units a year.

This can not only greatly improve the capacity utilization rate of their factories, but also make the reports look much better.

"Yes, Nanshan Automobile has opened up a mature route for us, and there is no problem for us to eat part of the market that they cannot capture.

After all, the reputation of our Northeast Automobile is much stronger than that of Nanshan Automobile.

Everyone's recognition and feelings for us are still relatively high. "

As an employee of China's first car manufacturer, Wang Xin still has a strong sense of honor.

In fact, all employees of Northeast Auto have a special sense of honor.

Of course, for their sense of honor, the attitudes of employees of other car companies are probably different.

"In addition to us, Yongan Automobile and Miracle Automobile have also launched similar miniature cars.

The sales department must adjust their speech skills in a timely manner, pay attention to their sales strategies, and avoid being caught off guard. "

Although the situation is very good, Tang Weimin is not proud.

There are many domestic car companies that value the market developed by the light of domestic products.

"Well, don't worry, our sales department has a dedicated team to follow up on this matter."

……

"Minister Peng, which new model does the sales department think is the greatest threat to our Yong'an Star?"

Seeing that the Nancheng Auto Show is about to be lonely, the models of each company have naturally been released.

In the next six months, the new cars that should be launched will basically be unveiled at this auto show.

As for the models that have just been launched recently, I took advantage of this auto show to brush up their presence.

"Northeast Automobile's Yinbei No. [-] and Miracle Automobile's KK should be the closest to our positioning.

Frankly speaking, everyone is taking the path of benchmarking against the light of domestic products.

However, the miniature cars of some other companies do not need special attention due to various problems.

However, the strengths of Northeast Automobile and Miracle Automobile are still relatively strong, and they deserve our attention. "

As one of the few domestic car companies, Yongan Automobile has also set its sights on the light of domestic products.

And they really seriously analyzed the advantages and disadvantages of the domestic product, and then developed their own Yongan Star in a very contrastive manner.

According to their expectations, the monthly sales of Yongan Star will hit [-] units, becoming the first model of Yongan Automobile whose monthly sales exceed [-] units.

"If I remember correctly, those international giants haven't launched miniature cars, have they?"

Tang Weiming has confidence in his company's technology and feels that he is no worse than other independent brands.

But if international giants also want to enter, the pressure on him will be greater.

"The price of the domestic product is there, which is not the price that those international giants can make.

However, Tongtong Motors has established a new car company in cooperation with a local company in Western Guangxi Province, and it is said that it will also produce mini cars.

This is worth our attention. "

As the head of the sales department, Peng Jin is very familiar with the market situation.

"The sales of Chang'an Star are related to the company's future development strategy. We are extremely successful, and we can't be cold."

……

"Mr. Xiao, the enthusiasm of various dealers to order domestic products has dropped significantly in recent days, and the price increase situation in 4S stores is also changing rapidly.

This is closely related to Yongan Automobile, Miracle Automobile, Northeast Automobile and other companies that have launched products with similar positioning to the domestic products.

In this case, our future sales pressure is estimated to be relatively large. "

On the second day after the auto show, Zheng Zhihua came to Xiao Hui's office.

Domestic product Zhiguang and Nanshan N5 are now the company's mainstay models.

Any major change in the sales of any product is unacceptable.

"Since the launch of our domestic product Zhiguang, we have already anticipated the emergence of today's scene.

Now only a few of them have entered the market. Soon, if everyone finds that the market for mini cars is large, more car companies will enter this market segment immediately. "

Xiao Hui's reaction was very calm.

With a bottom in his heart, he is not afraid of competition from his peers at all.

"If our 1.5L engine technology department is transferred to those manufacturers, their cost will definitely not be so cheap.

Then, our domestic products, Zhiguang, should be able to sell well by virtue of its price advantage.

But now this situation is a bit troublesome. "

For a long time, Zheng Zhihua did not agree with the engine technology of the sales company.

The engine parameters of the company are obviously better than those of the industry. This situation is obviously a good thing for the sales department to sell cars.

But Xiao Hui sold the engine technology to several companies in one go.

Soon, more and more products with similar engines will appear on the market.

"As long as the price is low enough to meet the basic needs of the people to transport goods and people, there will be a large market for this kind of miniature car in the vast rural areas and fourth- and fifth-tier cities.

This has nothing to do with whether we transfer engine technology or not. "

Xiao Hui obviously does not think that his decision to transfer the engine technology is wrong.

Over the next few years, engine technology changed rapidly.

It is obviously not a good way to hold on to the old technology in your hands.

"Let's observe the sales situation of a group of friendly merchants first, and then I will apply to the company for some business policies when necessary."

Seeing that it was impossible to persuade Xiao Hui to make a compromise in terms of technology transfer, Zheng Zhihua didn't bother about it anymore.

(End of this chapter)