Rebirth 05 Be a car tycoon

Chapter 99 This price is a bit...

It was Xiao Hui's first real acquaintance in his previous life, or the study of medium and large SUVs.

That's when I saw the Range Rover driven by Song Siming in "Snail House".

That domineering appearance is something that many men will never forget.

Then I went to Du Niang to search for it.

result……

The price of 200 million yuan...

In this life, when Xiao Hui was preparing to launch the N7, although he did not refer to the shape of the Range Rover, the positioning was much lower than it.

But he immediately thought of the drama "Snail House".

If Xiao Hui wants to rely on his own fame to offset the impact of not advertising products, it is destined to be impossible to completely decouple from the entertainment industry.

Whether it is the various advertisements launched before, or "The Brightest Star in the Night Sky", or "Car".

These things have actually begun to have something to do with the entertainment industry.

Advertisement placement is something that often appears in movies and TV dramas, and Xiao Hui will naturally not forget it.

Obviously, the drama "Snail House" is very suitable for Nanshan Motors to place advertisements.

If Song Siming's car was replaced by Nanshan N7, although the price would be a bit of a drop.

But with N7's domineering shape and novel appearance, the eye-catching effect will never be worse than the original version.

As for some other occasions, Nanshan N5 and the light of domestic products can also be inserted frequently.

After considering these factors, he asked Zhu Zhengfeng to recruit a group of people and started a web drama directly.

Of course, it's not that Xiao Hui doesn't want to make TV dramas, but that he doesn't want to invest his extra money in this field right now.

As for web dramas, on the one hand, they are very novel at this time, and on the other hand, they are highly compatible with the content of the drama "Snail House".

The term "house slave" was once a hot word on the internet.

With this drama, the word and N7 are hyped together, and the effect is definitely better than any advertisement.

Thinking about Xiao Hui's previous life, a person who had nothing to do with the automobile industry could learn about a car model because of a drama, and you will know how successful this implantation effect is.

"Mr. Xiao, we have negotiated with them on Digua.com, and we will start uploading "Snail House" at nine o'clock tonight, and upload two episodes every day.

They pay me for the clicks. "

Seeing that the online press conference was about to start, Zhu Zhengfeng once again came to Xiao Hui to brush up his presence.

Although the company's investment in this drama is not high, except for Song Siming, who was personally appointed by Xiao Hui, the others are not any stars.

Xiao Hui also couldn't remember who played the other characters in the original version.

Anyway, I found a bunch of handsome men and beautiful women, filmed in various places in Nancheng, and it took a few months to film this show.

The total investment did not exceed 500 million.

That's not even counting the money to buy some hardware equipment, which would otherwise be less of an investment.

However, this is a new attempt of Nanshan Automobile in the field of publicity, and Zhu Zhengfeng still attaches great importance to it.

"Well, our press conference will start with the opening title of "Snail House", and then we will directly announce its price and specific configuration."

Xiao Hui didn't intend to make this press conference so extravagant.

Even the venue is only in a reception center of Nanshan Automobile.

"Okay, those navy teams are also ready. Once the price of N7 is announced, they will start to build momentum in various forums."

As the leader of the navy, Zhu Zhengfeng was already very familiar with the relevant operations.

"Mr. Xiao, we are almost ready to start."

Secretary Ling Mengyu looked at her watch and reminded her.

"Then let's get started."

……

"Huh? Didn't Nanshan Motors never advertise?
Why did you hire someone to shoot the advertisement this time? "

In the Ogilvy advertisement, Qiu Xin hadn't gotten off work yet, and was sitting by the computer directly watching Nanshan Motor's N7 conference.

"The role of advertising is unquestionable, and Nanshan Automobile probably finally figured it out."

Qian Jun also stood beside him, looking at the somewhat familiar figure on the screen with his hands crossed.

As a person in the advertising industry, he is naturally familiar with the situation of various celebrities.

What kind of advertisement is more suitable for who to shoot, and what kind of budget advertisement can invite who to appear on the stage.

They have an account of these things in their minds.

Although Song Siming's actor is not well-known now, he is still an old man on the screen. Both Qian Jun and Qiu Xin can tell at a glance that he is from the entertainment industry.

That's why they thought it was an advertisement shot by Nanshan Motor.

"Wait a minute, this doesn't look like an advertisement."

With the constant changes of the pictures on the screen, Qiu Xin felt like he was watching a drama.

"This... seems to be different from ordinary advertisements, could it be that they made TV drama advertisements?
But I haven't heard of any drama with Nanshan Automobile's advertisement placement? "

Qian Jun quickly sorted out the relevant information in his mind, but he didn't find anything related to Nanshan Automobile.

"The picture of this drama is not very particular, but it should indeed be a drama."

After watching for 5 minutes, there are still various constantly changing shots on the screen.

Qiu Xin basically has a judgment.

"Hi everyone, netizens, welcome to the online press conference of Nanshan N7."

Five minutes later, the screen finally switched.

Xiao Hui was wearing a pair of jeans and a T-shirt, standing there holding a laser pointer, with a large projector behind him.

Obviously, the N7 conference was extremely crude.

Basically, it can be said that a penny of the budget was not spent.

The venue was prepared by the company, and none of the guests were invited.

What do you need to spend?

The only thing that counts as spending money is investing in the web drama "Snail House".

"At the Nancheng Auto Show last month, many people have already seen our N7.

Many photos of the N7 and related appearance and interior introductions can already be found on the Internet.

Next, I will briefly introduce the power performance and advantages of N7 to you..."

Xiao Hui did not challenge the patience of netizens.

It only took 5 minutes to give the somewhat boring introduction to the host.

"19.98 million!"

Next is the price that everyone is most concerned about. Xiao Hui didn't talk nonsense, and directly asked people to play several derived selling prices on the projector.

The standard version is 19.98 yuan!

The deluxe version is 20.98 yuan!

The flagship version is 21.98 yuan!

Nanshan Automobile does not have too many versions with bells and whistles, and three levels of high, medium and low are enough.

However, after the price was announced, many people breathed a sigh of relief.

It is different from the positive and impactful price of the domestic product Zhiguang and N5.

In the eyes of many people, the price of an SUV of its own brand is 19.98 yuan, which is obviously still high.

At least there is no self-owned brand company on the market that has similar products on sale.

(End of this chapter)