Reborn in Hong Kong as a Tycoon

Chapter 529 Beating, flagship store plan (two in one)

After playing with Guan Zhilin for a few days, Lin Baicheng originally wanted to send Guan Zhilin back, but Guan Zhilin said she would go back to Xiangjiang with him, she was not in a hurry to go back, Lin Baicheng was not reluctant, just asked someone to accompany her in Los Angeles, he There is not so much time.

However, Guan Zhilin did not go back, but Qin Lan went back to Xiangjiang.After all, she is the director of the Xiangjiang Secretariat, and Lin Baicheng's many affairs in the Xiangjiang company have to be handled through the Secretariat.

Lin Baicheng went to the branch of Xingyue Electronic Game Company in the United States that day.

Xingyue Electronics now has a lot of employees in the branch in the United States, because the company has a lot of work.There are many things to do, such as receiving goods, storing goods, delivering to Starlight Toys Store, after-sales customer service, advertising and so on.

Coupled with the essential personnel and financial departments of each company, plus the company's specially established legal department, and employees responsible for product research, the number of employees on the company's side will increase.

As the manager of Xingyue Electronic Game Company, Pete Malter is the happiest. There are more things and more employees under him, which means that his power is increasing. At the same time, the larger the company is, the more important it is. His importance Naturally it also increased.

After Lin Baicheng came to Xingyue Electronics branch, he called the management including Pete Malter to the conference room for a meeting.

"Almost four months have passed since the launch of the Xingyue console."

"Calculating from May 5th, in the month of May, our sales volume of the normal version console was 12 units; the sales volume in the first 9.5 days of June was 5.9 units, after which the unit price of our normal version console increased by 10 In US dollars, the sales volume has dropped, and the sales volume in June was 13.4 units; with the ferment of the game’s praise, the sales volume in July rebounded to 14.2 units; in August, the holidays of students in the United States continued After the end, the sales volume dropped a lot, and the monthly sales volume was only 11.3 units.”

"In the first week of this month, with the end of the student holidays in Japan, the sales of our consoles dropped again. The sales in the first week were only [-]% of those in the first week of August. It is expected that the sales in the next three weeks will only be [-]%. [-]% or even less than the same period last month."

In the meeting room, Lin Baicheng held a document and talked about the general data of the Xingyue console since it went on sale. He only talked about the sales data of the regular version of the console. There is no need to mention the luxury version of the console. The increase and decrease of the machine are about the same.

Everyone in the meeting room is listening carefully.

Lin Baicheng looked around, and said again: "The sales of consoles and game cassettes are declining, which is within the company's expectation. After all, students who are the main consumers of consoles don't have so much time to play games after school, and parents generally don't It is not during this time period to buy toys such as consoles for children, so it is normal for sales to decrease month by month."

This is indeed within the company's expectation, so Lin Baicheng will not be angry because of the decrease in sales, this is an unavoidable thing, no matter how angry he is, it is useless.

"but."

Lin Baicheng changed the subject, and said in a deep voice: "What I just said was the sales of consoles in Hong Kong, the United States and Japan, not counting the sales in Hong Kong. In the past two months, the sales in the United States and Japan have been 6 :4, the proportion of sales in the United States is higher.”

"However, since the end of July, the sales ratio between the United States and Japan has increased. Japan's sales ratio has continued to increase. As of August, it has increased to 4.3. The sales ratio of the United States is only With the next 5.7, the sales volume of the two places is getting closer.”

Speaking of this, Lin Baicheng looked at Pete Malte, the manager of Xingyue Electronics' American branch, and said to him: "Malte, tell me that the sales ratio of the two places is getting closer, what does this mean? "

"It shows that the sales of consoles in Japan are constantly increasing."

Pete Malter's heart was heavy. Without comparison, there would be no harm. With the outstanding performance of his Japanese colleagues, their side would naturally appear useless.

Lin Baicheng smiled and asked: "Then, can you tell me the reason for the increase in sales in Japan? Is it because the employees in Japan are working harder, or is it because you are all lazy and not doing things?"

Although Lin Baicheng had a smile on his face, his words made Peter Malter's heart feel cold, and he didn't need to think about how to answer this kind of question.

"My colleagues in Japan have made even better results, and I will definitely lead the employees to catch up and make some achievements."

Pete Malter couldn't possibly answer that employees were slacking off, whether that was the case or not, because he didn't want to lose his current job.

"Now that you know that there is better performance over there, do you have any catch-up plan?"

Lin Baicheng didn't mean to pursue this matter. His main purpose was to beat Pete Malter and other managements so that they would not dare to slack off and find ways to increase the sales of consoles.As soon as the sales of mainframes increase, the sales of cassettes will naturally increase accordingly.

"Yes, we already have a general idea, and we are going to talk to you, chairman, after we have perfected it."

Pete Malter said immediately, but he remembered a proposal made by his subordinates a while ago. How dare he say that there is no plan at this time. Even a bad plan is better than no plan.

"Oh? Tell me roughly."

Lin Baicheng became interested when he heard the words, and he still had to force him.

"At present, the specific sales of the company's products are carried out by Xingguang Company. The main tasks of the branch are distribution, publicity, and after-sales. We believe that whether a product sells well or not is very important, so we plan to strengthen the after-sales area. service."

"At present, our after-sales service is mainly about customer service, explaining various questions about our products to buyers, and how to deal with product problems, etc."

"But these after-sales services are all telephone communication. Sometimes the buyer's description does not sound very clear to us. Naturally, it is difficult to deal with the problem for the buyer. In the end, the buyer can only go to the Xingguang Toy Store where the product was purchased to ask the clerk to deal with it. It will be inconvenient for us to follow up with the results of the processing.”

Pete Malter briefly talked about the company's current after-sales service, and Lin Baicheng couldn't help but nodded in agreement. These are indeed problems.

Seeing that the big boss was listening carefully, Pete Malter immediately continued: "Chairman, we think this way. We will build a flagship store in some cities with obviously higher sales volume. The flagship store is also responsible for product sales, but the more important The task is the after-sales service center, buyers can go to the flagship store to ask any questions. At the same time, we have a product repair master in the flagship store, and if there is any problem with the product, we can repair it for the buyer as soon as possible.”

"We believe that as long as we do a good job in after-sales maintenance services, it will definitely attract customers to buy our products in the long run."

"Nice idea."

Lin Baicheng nodded slightly after hearing this, and then said with Pete Malter's smile: "So, have you ever thought about a question? How much does it cost to build a flagship store? How many customer service and maintenance workers does each flagship store need? How much additional cost will the company spend?"

In the final analysis, increasing the sales of consoles is still about making money. If spending too much and making ends meet, it is better to do nothing.

Pete Malter immediately said: "We have considered this, so the plan is still being considered and perfected."

Lin Baicheng nodded: "Okay, give me a complete plan within a week, is there any problem?"

"No problem!"

Pete Malter was choked immediately, and he couldn't refuse at all.

"In addition to after-sales, product promotion is also good. Anyway, I want to increase sales."

Lin Baicheng said something, and then looked at all the management including Pete Malter: "The company's performance is related to your commission, and it is even more related to the amount of options you can get after the company goes public in the future. The Japanese branch will do it. It’s better, when the company goes public, the employees there will get more stock options, do you hope so?”

"do not wish!"

The management team responded immediately. They knew that they had to make achievements, otherwise, not to mention the future stock option rewards, whether their jobs could be kept would be a problem.

"Don't want it? Since you don't want it, then give me a result."

After snorting, Lin Baicheng continued: "The others go out first, and Marte stays."

Hearing this, all the managers got up and left the meeting room, only Pete Malter stayed.

After everyone else went out, Lin Baicheng looked at Pete Malter and said, "Malter, there are rumors that you harassed female employees at work?"

"Chairman, there is absolutely no such thing!"

Pete Malter couldn't help being surprised when he heard the words, and immediately explained: "I don't know where you heard the rumors, but there is absolutely no such thing."

"I don't care if it's true or not."

Lin Baicheng said with a sullen face: "I won't investigate, you can deal with it for me. I want to remind you that for employees with strong abilities, I will tolerate some of his small shortcomings, remember that they are small shortcomings; but for some capable employees An ordinary employee, I will never tolerate any of his shortcomings, do you understand what I mean?"

"Yes, yes, I understand!"

Pete Malter responded quickly, and while he was relieved, he wondered who passed this matter to the chairman.

"Give me the sales of the company's products."

Lin Baicheng reminded, thought for a while and said, "By the way, is there any movement from Atari?"

Pete Malter replied: "I have been following your instructions, Chairman, to draw attention to Atari's movements, but so far, Atari has not made any major moves, let alone products targeting the company."

"Is there still no movement? How strange."

Lin Baicheng was a little puzzled. The sales volume of the Xingyue mainframe in the United States was nearly 30 units.A competitor in the same industry appeared in the market. Even if the current performance of this competitor is not as good as that of our company, there should be targeted measures.

Pete Malter said his guess: "Chairman, we are Xiangjiang company after all, and Atari may not take our company seriously at all, so they didn't investigate our company's product sales, so naturally they wouldn't take our company seriously. as a competitor."

"It's really a possibility."

Lin Baicheng nodded slightly in agreement, and said: "No matter what reason Atari didn't notice our company, it is a good thing for the company after all. However, you still have to pay attention to Atari. Once Atari has If there is any movement, please let me know as soon as possible, do you understand?"

"Chairman, don't worry, I always remember."

Pete Malter immediately responded, how could he forget what Lin Baicheng specially told him.

"Okay, go ahead and help me call Bill in by the way."

Lin Baicheng waved his hand, and the Bill he was talking about was naturally Bill Hawes, the director of his secretariat in the United States.

"Chairman, then I'll go out first."

Pete Malter went out in response, and after a while, Bill Harveys walked into the conference room.

Lin Baicheng said to Bill Hawes: "Bill, keep an eye on this side, see how Malte handles his matter, and report to me if there is any situation."

"Yes, Chairman!"

Bill Harveys nodded in understanding.

Bill Hawes reported to Lin Baicheng that Pete Malter's rioting with female employees. He didn't think he was making a small report because it was his job. He was responsible to Lin Baicheng and asked Lin Baicheng for instructions on how to deal with Pete. Malte.

For the employees under his hands, Lin Baicheng never asks them to have no shortcomings. The rioting of female employees is not a big deal, but at least there is no disturbance at present, so Lin Baicheng did not deal with Pete Malter, but let Pete Malte handles the ends of his hands.

However, just as Lin Baicheng said to Pete Malte before, he has no tolerance for employees who are of average ability and cause trouble. Malte's shortcomings will be magnified, and Lin Baicheng will feel that Pete Malte is an eyesore.

"Let's go, let's go to the Starlight Company."

After all, Xingyue consoles and game cassettes are sold by Xingguang company's toy store. To increase product sales, Xingguang company must be inseparable.

Among other things, the service attitude of the clerk in the toy store will affect the sales of the product, so Starlight Company also has to go there. Lin Baicheng wants to let Eric Davis know that he attaches great importance to this matter, so that Eric Davis conveyed his will to let the employees below do better.

Lin Baicheng attaches great importance to the sales of game consoles, because it is not only related to the revenue and profit of Xingyue Electronics.The sales of consoles and game cassettes are also related to the sales of chips, memory sticks and other accessories. This is related to whether semiconductor companies can make money and whether technology can be updated faster.

(End of this chapter)