The Northern Stories of Chef Lao Tan

Chapter 503 Xiaomei's Sharing

After Zhang Liguo finished speaking, Wang Shulan smiled at Zhou Xiaomei, and said softly, "Old Tan still has that bright moment."

Zhou Xiaomei smiled noncommittally, and then said to Zhang Liguo: "Mr. Zhang's dumplings are very good. They are famous all over the country. I have always wanted to learn."

Zhang Liguo said: "Mr. Zhou is too polite. I should learn from you. I just did it in Zhengzhou and worked behind closed doors. It's not like you have done it all over the country."

Zhou Xiaomei said: "We are a small dumpling restaurant, which is not comparable to Mr. Zhang's big store. It is a small business."

"Right now, small dumpling restaurants are popular, but big ones are not -- it's like maintaining them," Zhang Liguo said.

Several people chatted politely for a while. Although they are colleagues who make dumplings, after all, it is the first time they meet, and it is impossible to have a heart-to-heart conversation at first sight.In addition, it is a gathering in the form of a group dinner, which is limited to the extent of meeting and getting to know each other.

This is not only true for their table, but also for other tables.

Of course, the organizing committee set up a platform to bring together the catering people who make dumplings all over the country. It is a bit high to discuss the big plan of dumplings. The main purpose is to let everyone have an opportunity to know and communicate, and then learn from each other and promote each other. While making friends, integrate resources , There are relatives everywhere in the motherland.

In the middle of the banquet, some sociable bosses and managers began to walk around the tables with wine glasses, smiling and handing out business cards while toasting and drinking together, and the atmosphere was lively.

The next day, Wang Shulan didn't attend because of business, so Zhou Xiaomei went alone.

In the morning, the person in charge of three large dumpling restaurants in Beijing shared the content. The content was very exciting.From product control to new product research and development, from market positioning to strategic marketing, from operation management to long-term planning, he elaborated in detail, which aroused bursts of applause from time to time.

In essence, this kind of sharing does not have much to show off. The main purpose is to expand influence and enhance attention, pave the way for cooperation and franchise, and it can also be said to be a kind of self-promotion.

In the afternoon, the organizing committee organized everyone to visit the three restaurants that were shared in the morning.

The first one is called "Qingyaxuan", with an area of ​​[-] square meters, two floors, and the decoration is antique, with the taste of Qinghua Pavilion.

When visiting the kitchen, Zhang Liguo squeezed to Zhou Xiaomei's side in the queue, took pictures with his mobile phone while watching, and kept praising his kitchen for doing a good job, and Wuchang's management was in place.

The two of them came out of the kitchen with the team, and some people went to the second floor to visit the private rooms, but Zhou Xiaomei didn't go, and went to the bar to chat with the cashier.

In the chat, I learned that this restaurant has been in business for ten years, with a daily turnover of about 90.00, an attendance rate of 98%, and a per capita consumption of [-], which is not high in terms of scale.

"Mr. Zhang, what is the average daily turnover of your family?" Zhou Xiaomei asked Zhang Liguo beside her.

Zhang Liguo thought for a while and said, "About [-], not as good as before."

"It's not as good as it used to be. It's enough to sell a whole district of my house in one day." Zhou Xiaomei said.

"My store is big. It's not easy to do big now. It doesn't have the profit it used to. It looks very popular on the surface. It's good to be able to keep the same level." Zhang Liguo said.

"Then your family's expenses are not small." Zhou Xiaomei said.

"It's not small, [-] is the same every day."

Zhou Xiaomei nodded and said, "It's really not small." Then said: "The cost is high and the selling price is also high. When will it make more money than a small shop?"

Zhang Liguo gave a wry smile uncomfortably, and said: "I used to do it, but now it's hard to do it—this time I came back to learn from the scriptures, and learn from what I did well."

The second store I visited was called "Bushiweijiao Dumpling Restaurant".

Reluctant Taste is about the same size as Qingyaxuan, with simple decoration, giving people a sense of relaxation and joy.His family's business is better than Qingyaxuan's, with an average daily turnover of more than [-] yuan.

The third one is called "Feng Ji Seafood Dumpling", with an area of ​​[-] square meters and three floors.The overall decoration is modern and high-end, just like Hung Kee in the provincial capital.

His family's business is good, with a daily turnover of around 180,000, and per capita consumption of [-].

The dinner of the day was arranged here.

After two days of communication, most of the people became familiar with each other. Some became friends and began to call each other brothers and sisters, and some became sisters, holding hands and laughing at each other.

In addition to Zhang Liguo and his party, Zhou Xiaomei was at the same table as the woman from the organizing committee yesterday. The other three men were away and went to another table.The four newcomers are the general manager and technical director from Harbin Jiaozi, and two catering owners from Wuhan who want to make dumplings.

Because of familiarity, the atmosphere was more relaxed than yesterday, and everyone drank.

Drink to respect each other.

The general manager of Harbin Dumplings is proud, and he just picks up the liquor.He did it and everyone followed suit. To be honest, there are a few catering workers who can't drink, and they have practiced well.

At first Zhang Liguo wanted to protect Zhou Xiaomei, but after drinking, he realized that it was not the case. He was a little drunk, and there was nothing wrong with him.

On the morning of the third day, Zhou Xiaomei shared as the second representative. Her sharing was very successful and attracted the attention of all participants.

She explained it like this in terms of operating mode.

"Our Aqiao's location is on a small dumpling restaurant. The area is about [-] square meters. The maximum area is no more than [-] square meters. This refers to the business area.

The overall investment of a single store does not exceed 800,000, and the cost recovery period is between ten and twelve months. The investment risk is controlled within a controllable range, the operating pressure is reduced, and the development speed is increased.

We have an independent management and operation system, and a mature profit model.In order to ensure the quality of products and services, as well as Aqiao's style and characteristics, our policy is not to join but to cooperate, to set up a single agent in a regional unit, not to be a second one, to avoid abnormal competition, and to ensure that the interests of agents are protected from infringement. "

She went on to say: "We are creating a culture of 'dumpling wine'. There is an old saying in Northeast China that 'dumplings are wine, the more you drink, the more you will have.' There is also a catchphrase among rural people, 'it is better to feed a dog if you eat dumplings without drinking.'"

Hehe, it sounds crude, but it is the habit of us Northeast people, passed down from the older generations.

The Northeast has outstanding people, and the white mountains and black waters have nurtured generations of Northeast people, and at the same time gave them a warm, forthright, and hospitable character.

When guests come to our home in Northeast China, making dumplings is the highest form of hospitality.Drinking is necessary to eat dumplings, especially in winter, when there is heavy snow outside and the small kang in the house is warm.There are steaming dumplings just out of the pan on the table. At this time, there must be two pots of shochu.

Sitting cross-legged on the kang, sipping dumplings and drinking wine, it is nourishing, as the old Northeast saying goes-comfortable.

So our Ah Qiao can be called a small dumpling restaurant, or a small tavern.Although the store is small, it never loses its place. It is better in its compactness and grandeur, and in its charming charm.Invite respectable people to eat and have noodles, even if the money is not much, they can still eat well.

Aqiao has three treasures.

One of the dumplings is good.Do not seek authenticity, only seek delicious food, and always be the one that ordinary people love to eat;

Second, the wine is good.Don't ask for high-end, but only for good taste, pure grains can't be burnt on the head.The homemade health wine always pays attention to health. To brag, it is a beauty salon for women and a gas station for men.

The third is good people.Our Aqiao has a saying, 'You don't have to eat when you come, but you will definitely be home. 'Because our Aqiao is a harmonious big family, there is family affection, friendship, warmth, and most importantly, love.

Love can be passed on. A loving family is warm and united, warm and kind, and there are naturally many people who visit. This is the main reason for the good business. "

When explaining the future development, Zhou Xiaomei said: "Aqiao will maintain its own characteristics and style, and the future development will still be a small dumpling restaurant. It will be small but not big, and the 'dumpling wine' culture will be carried out to the end."

She finally said: "Thank you for the platform built by the organizing committee. I can have the opportunity to gather with colleagues to exchange and learn. Aqiao has five stores in Beijing, and welcomes all colleagues to visit and guide at any time. Thank you!"

(End of this chapter)