Yanzi Valley of Jingcheng

Chapter 101 There is no difference in essence

Although the Internet e-commerce has brought disaster to the mortal physical bookstore, Xiao Jie also understands that even if the gods do not pinch each other, the physical bookstore will not have such a bright future, and it will most likely use a more decent The way fades away.

Xiao Jie made a rough estimate of the collection of books in this White Crane Bookstore. There must be [-] copies. If the number of SKUs is too large, the cost of inventory management will be high.

For Lynx Café, 20 or 30 drinks (that is, [-] to [-] SKUs) already make consumers feel that there are many choices, but bookstores are different. Every consumer has their own favorite types of books, and some people like to read classics. Some people love light-hearted novels, some people love professional reference books, and some people only like cartoons or "chicken soup" articles about inspirational success.

In order to satisfy all kinds of consumers as much as possible and make them willing to stay in the bookstore to read and choose books, the bookstore can only expand the collection of books.

For example, in this Baihe Bookstore, more than 5000 SKUs have brought direct problems to the boss, not only that the inventory is difficult to manage, but also that it is impossible to purchase goods in batches to dilute the cost.

For each book, the boss only buys 5 to 10 books. If you buy too many, you may not be able to sell them. If you buy too few, the unit price will be more expensive.

From the time a book is printed by a publisher to being retailed in the market, the profit margin left to the bookstore is only about 20%, which does not include the operating cost of the bookstore.

If we see a bookstore that usually offers a [-]% or [-]% discount, we should be moved to tears and praise the boss as the conscience of the industry.

Therefore, in the current year when various e-commerce companies are selling books at a discount of [-]% or [-]%, if anyone still persuades people to open a bookstore, it will not be too much to drag out five horses and five thunders.

The decorations on the tables of the people around told Xiao Jie that almost all the people who came here to read books ordered a cup of coffee or juice.

Xiao Jie observed carefully for a while, and he found that when these people finally walked out of the bookstore, few of them really paid for books. Even if they did, they would not make repeated purchases like coffee and juice here.

Because selling books does not make money, the owner here has to sell coffee drinks in the bookstore to make a living. This Baihe Bookstore seems to be selling books, but Xiao Jie deduces that more than 50% of its income comes from that drink station .

For Xiao Jie, the biggest difference between Baihe Bookstore and Shanmao Cafe is that there is a long-haired woman in an apricot-colored dress.

At this time, he decided to order a cup of coffee, which seemed to be a simple matter, but Xiao Jie hesitated for a long time before standing up.

However, just as he was about to walk towards the long-haired woman, the phone rang.

Xiao Jie frowned when he saw the call reminder. The other party was the founder of a project that Xiao Jie didn't like. After a while, Xiao Jie went to the window and answered the phone politely.

"Mr. Xiao, why did our project get banned? I heard that you are planning to invest in Bobcat? Bobcat is already a mature store. It would be nice to make it bigger and double it dozens of times, but I have only one idea at the moment. Give you 38% of the equity, and in the future, it can be multiplied hundreds of times! Isn’t the cost-effectiveness of investment more important to investors like you?”

While comforting the founder, Xiao Jie explained why venture capital has not been able to intervene in his project at this stage.

The founder listened for a while and realized what Xiao Jie meant, so he was a little angry.

"Oh, with Mr. Xiao, you think I can't do this project without a team and a skeleton, right? Do you know that it is the most painful process for an enterprise from idea to recruitment to implementation, just like So what, it’s like a woman giving birth! You venture capitalists don’t want to have children with others, you just want us to give birth to the children, and then you can see if you want to raise them together! You are wrong! So many projects have died !"

What the founder said is indeed true, at least 98% correct, but the lack of a core team is just one of the reasons why Jin Quan refused to invest.

The founder's project is a headhunting company that many people have already engaged in, but the founder wants to turn the headhunting company into a recruitment APP platform for all people, so that companies that want to poach people and people who want to change jobs can go to find information on their own. ideal position.

This idea is not bad, but there are too many companies in operation at present, and the competition is too fierce, so Xiao Jie did not pay much attention to it from the beginning.

"Your domestic venture capitalists can't do it in a timely manner!" The founder on the phone was so angry that he didn't even use his honorific title. Support, then what else do we need you for? We have to sell property and borrow from relatives and friends to start a company..."

"The main reason is that you entered this industry a little late now." Xiao Jie finally told the truth because he couldn't bear it. He didn't want to say it because he was basically sure that if he said that, according to the personality of the entrepreneur How will you beat him.

Sure enough, when the person on the phone heard this, he immediately retorted: "What does it matter if you are late? The person who wins the race at the end may not necessarily be the one who ran ahead at the beginning!"

"Yes, but there is a high probability that it will be a long-distance race. The current competition is basically a [-]-meter sprint." Xiao Jie reminded.

"How do you know it must be a [-]-meter sprint?!"

"Because you want to work on an Internet service platform."

At this time, another call came in, Xiao Jie quickly took advantage of the situation to explain a few words to the founder and then switched to another call.

"Mr. Xiao, last time you told me about improving the finance department, I kept it in mind. I found a few financial directors. Will you interview me later?" The other party is the CEO of a project that Xiao Jie invested in before.

"Okay, send me your resume when you have time. I can help the staff next week. Can you do a video interview?"

"It's better to come over to the scene and talk in depth."

Xiao Jie paused, "Okay, is that Friday ok? It's been arranged before."

"Row."

Xiao Jie hung up the phone, he wanted to go to the drink station again, but God seemed to be against him, the phone rang again, this time the caller was the owner of Shan Mao Cafe, after he got the designer, he actually started to ask Xiao Can Jie help him introduce a reliable foreign advertising company.

"It's the kind of advertising company that can give the most touching words and take the most memorable pictures... The time is about 15 seconds..."

This is not a simple matter, Xiao Jie understands that it is very impolite to make phone calls all the time in a bookstore, so he can only pack his things and walk out of the store.

Just as he was stepping out of the front door, he still couldn't help but look back at the drink stand. How could he know that the long-haired woman in an apricot-colored dress was looking at him with a peaceful smile on her lips.

(End of this chapter)