Yanzi Valley of Jingcheng

Chapter 107 Levels of Thinking

"The conclusion in your report is that physical bookstores will not disappear..."

"It won't disappear completely." Ren Tianxing added to Xiao Jie.

At 0:20 in the morning, the two were in the living room of Ye Taodu's office building, in order to follow up on Ye Taodu's current development.

Since Ye Taodu had previously recruited live broadcast KOL Ni Die, she was naturally indispensable for this meeting.

The reason why we chose to hold the meeting after early morning is because whether it is Xiao Jie, Ni Die or Ye Taodu's current senior management, they only have time at this point.

But tonight coincides with Ye Taodu's event, there are many categories, and the audience is too enthusiastic, so Ni Die has not yet broadcast it, and the meeting time can only be postponed.

Xiao Jie looked at Ni Die in front of the round fill light through the floor-to-ceiling windows, and at the same time listened to Ren Tianxing's face-to-face report on the book market industry research report he had asked him to do.

"The reason why I don't think physical bookstores will disappear is because I think reading is at least a habit of some people, it is now, and it will be in the future." Ren Tianxing said to Xiao Jie, with a somewhat urgent tone, "Some people just prefer paper books. Because online reading and staring at the screen cannot satisfy their interest in flipping through paper, and there are too many distracting information on the Internet, it is difficult to obtain the immersive reading experience of opening a book by the window and scrutinizing it carefully. Now many good official accounts and online articles are finally published, and many people buy them. Many of them have been remade into TV or movies, which has expanded the audience. This will undoubtedly feed back the publishing industry. "

When Ren Tianxing said this, his ass almost left the sofa.

He was originally sitting side by side with Xiao Jie on the sofa in the reception room, but because Ren Tianxing wanted to report to Xiao Jie face to face as much as possible, his buttocks moved out bit by bit, to be precise, they rotated outward, resulting in the final posture of Ren Tianxing It's no different than squatting.

"Don't worry." Xiao Jie took a sip of tea, "Sit back."

Ren Tianxing looked down, it was empty, he was very embarrassed, and immediately sat back in his original position.

"You are always in a hurry." Xiao Jie said with a smile.

Ren Tianxing touched the back of his head, and said naively, "No... no..."

"The first time you reported work to me, you shared the power bank industry. At that time, you were in a hurry. You couldn't wait to finish the 1-character content in 10 seconds. Do you remember the elevator?" Xiao Jie reminded.

"Uh... I seem to be speaking at a normal speed..."

Xiao Jie shook his head, "You usually speak at a moderate speed, but once you mention the contents of your research report, you will speak very quickly, and you are used to speaking faster and faster."

This is the first time that Xiao Jie pointed out Ren Tianxing's personal habits. This problem does not seem to be very serious, but Ren Tianxing has clearly felt that Xiao Jie does not like his habits.

If Xiao Jie didn't point it out, Ren Tianxing probably would never realize that he had this problem with his own speech.

If Ren Tianxing's audience is only Xiao Jie, this problem is not too big, after all, Xiao Jie has read the industry research report he wrote before.

But for others, being fed too much in a short amount of time can make people sleepy and distracted.

"Speak slowly, especially in front of entrepreneurs and investors. Slowly speaking will make people feel that you are more stable, and it takes time to research things."

"Okay, Mr. Xiao." Ren Tianxing replied immediately, although he didn't turn his head when he answered.

He doesn't think that speaking fast means that the industry reports that he didn't spend time, but if Xiao Jie thinks so, other people probably think so too.

Talking too fast can easily make people think that the speaker is a little young and impetuous.

Ren Tianxing himself has never seen an old man with great wisdom talking like a machine gun, crackling in the face.

"In your report, you have mentioned the e-commerce price war and the part where physical bookstores have been hit hard." Xiao Jie's words brought Ren Tianxing back to reality, "But have you ever thought that the price of [-]% off and [-]% off the price of physical bookstores is more in place." Bookstores can’t afford to lose, so why can’t those e-commerce companies afford to lose? Why are they willing to give such low discounts to books?”

Ren Tianxing was a little dazed when he heard the words. He really hadn't thought about this question, but just because he didn't think about it didn't mean he wouldn't be fooled. It's the same as the multiple choice questions in the middle school exam. I can't, but I can fill in a C blindly.

"Because we want to grab traffic! We want to expand the market! So we have to give discounts!" Ren Tianxing said.

Xiao Jie nodded, "Then why, as an e-commerce company, you don't give discounts of [-]% or [-]% off other products, but books?"

"Uh……"

"Why do JD.com, Taobao and other e-commerce companies with comprehensive products do this in addition to Dangdang and Amazon?"

"This..." Ren Tianxing wanted to get another answer at this time, but he found that he didn't have any alternative options in his mind.

Why do you want to give books such a big discount to grab the market?

This is Xiao Jie's problem.

Ren Tianxing had never studied this issue before, let alone researched it, he had never thought about it.

"Actually, you mentioned it yourself in the report. Selling books is the most difficult business in the retail industry. In other words, you can't make much money from selling books." Xiao Jie said.

Ren Tianxing nodded his head, his eyes widened, waiting for Xiao Jie to continue.

"Since you can't make much money selling books, and the profits of books are low, then even if you give a bigger discount, you won't lose much money, right?"

Ren Tianxing took a deep breath, he began to despise himself deeply, why didn't he think of such a simple logic?
The reason why those e-commerce platforms that sell Baijiahuo like to use books to fight price wars is nothing more than that even if the prices of books are bargained, they will not make much blood, but it will make consumers feel that the discount is very low, and they are very profitable, so many people Just because of a few cheap books, I registered an account on a certain platform, and gradually got used to consuming on this platform, and then bought other expensive and less discounted things on the platform.

The blood from selling books can be earned back with other follow-up products.

This kind of operation is a bit like me selling you a 9.9 yuan cup with free shipping. You think it is very profitable, so you become my user, and then gradually spend with me, and finally place an order for a 29999 yuan massage seat.

These e-commerce platforms rely on discounted books to attract traffic, and then sell products with high profit margins to consumers.

"Now you know that the combination of coffee and bookstore can make money. If we open a coffee shop or a bookstore alone, it will be difficult to obtain customers, but the combination of the two will lead to a lot of traffic." Xiao Jay said.

Ren Tianxing nodded, "That's right."

"But the person who plays this game well is not the owner of the cafe, not the owner of the bookstore, nor the founders of the Internet celebrity bookstores mentioned in your report. Do you know who it is?" Xiao Jie looked into Ren Tianxing's eyes Extraordinarily deep.

Seeing that Ren Tianxing was stunned for a while, Xiao Jie sighed softly, "You do industry research, don't just do industry research, think more about deeper things, and ask a few more whys."

Probably because I was tired from sitting, Xiao Jie stood up at this point, walked around the room and said, "All the research reports you gave me before actually made me score, and I can only give 60 points. Why? Because I Know that if I continue to ask two or three questions, ask deeper and expand, you will not be able to answer."

Xiao Jie's evaluation caught Ren Tianxing a little off guard.

Ren Tianxing has always felt good about himself, thinking that Xiao Jie not only hired him but also led him personally to do research on so many companies' industries, which must be a very high recognition of his research level, but he did not expect that it was barely a passing score.

Selling coffee under the guise of selling cultural and creative products. It is not the owner of the bookstore, the owner of the coffee shop, or the founder of the Internet celebrity bookstore who has long combined the two. Who else can play this game well?

Ren Tianxing felt that Xiao Jie's level of thinking was not at the same level as his own, so that every time Xiao Jie asked him a question, Ren Tianxing probably would never think about it for the rest of his life.

Not being able to think about problems, or in other words, not being able to think about quality problems, is a terrible thing.

This will make our brains seem to be doing high-level work in an office building. We are exposed to different companies and industries every day, but the level of thinking remains at the same level from the beginning to the end. This is the current state of Ren Tianxing. He works in different industries. To a certain extent, research is no different from the repetitive labor of moving bricks on the construction site.

If a person's brain does not explore high-level problems, then the brain can only be used to learn new knowledge at best. If things go on like this, the knowledge reserve will increase, but the level of thinking will not improve.

"It just so happens that you know one of the people who really maximize the drainage effect of a sunset industry like physical bookstores." Xiao Jie smiled at Ren Tianxing.

"Ah?! I still know?" Ren Tianxing pointed at himself.

"Well, he is Guan Sha's father, Guan Hongwei."

(End of this chapter)