Yanzi Valley of Jingcheng

Chapter 12

After a detailed chat with the middle-aged female factory manager, Guan Sha found out that the Fengnian factory where the female factory manager works is the designated OEM factory for many well-known international brands, and only produces high-end brands.

"Our business is a long-term business. Even if the three-no product is a hit, it will be short-lived and will not last long."

The female factory director's words hit Guan Sha's heart directly. She completely forgot about her drenched body, and naturally she had no time to take care of Du Jing, who was also a drowned chicken.

It was still pouring rain outside, but fortunately there were still a few old umbrellas in the store, and the three of them huddled up and slowly moved to the factory area, only getting their shoes wet.

The exterior wall of Fengnian Factory is vermilion, four stories high, and forms a square.

The factory has its own lobby. In the hall, a luxurious crystal chandelier hangs in the center of the circular ceiling, surrounded by transparent floor-to-ceiling windows. The front desk lady wears the same hairstyle as a flight attendant, and her makeup is generous and decent.

"One of our hits last year sold several million pieces." The female factory manager said as she took Guan Sha and Du Jing to the factory manager's office.

"The craftsmanship of the factories around us is actually the same. The Korean formulators they say are skilled, not the highest standard. Moreover, some factories here are indeed imitating big brands, and some of them are made by our factory. So to put it bluntly, they are imitating us. Whichever model we sell is a hit, they are thinking about making a copycat version. In our industry, it is a cheap replacement version, but their imitation is not 100% the same. , the similarity can probably reach [-]%."

The female factory manager said this and pushed open the door of the factory manager's office.

This factory director's office caught Guan Sha's eyes. Its area is about the size of a classroom. It has a built-in giant desk, famous calligraphy and paintings, mahogany sofa, high-end tea table and several beautifully carved product display cabinets.

The air conditioner in the office was so powerful that Du Jing, who was covered in water, shivered and sneezed one after another when he entered.

The female factory manager hurriedly took out two clean pajama sets from her desk cabinet and handed them to Guan Sha and Du Jing, "If you don't mind, you can put on my clothes first, don't catch a cold, it should be big enough, I let them People take your clothes to dry."

Guan Sha felt that this was too troublesome and was about to decline, when Du Jing stepped forward and grabbed the clothes, and said bluntly, "Thank you!"

Guan Sha had no choice but to change her clothes too.

When the female factory manager's assistant entered the room to make hot tea and took away Guan Sha's and Du Jing's clothes, Du Jing couldn't help asking: "Boss, you still have your own pajamas, and why do you still have pajamas in the factory?" Dryer……"

The female factory manager smiled, "When I was rushing to work, I slept with the workers in the factory. Sometimes I bought a dryer when the clothes were too late to dry." Du Jing's body turned into cropped trousers, so she couldn't help but sigh, "Girl, you can be a catwalk model at your height."

Du Jing scratched her head, subconsciously lowered her head and glanced at her chest, feeling very embarrassed, "I'm too old to be a model."

"How come, many Victoria's Secret models are not so plump now, and the contemporary aesthetic trend is different."

Du Jing smiled awkwardly after hearing this, and thought to herself that my mother said that she was fine, so what do you mean by repeating this conclusion?
"Your factory works so well, why don't you make your own brand?" Guan Sha asked to bring the topic back on track, and helped Du Jing out of trouble.

The female factory manager poured tea for both Guan Sha and Du Jing, and sighed, "It is not so easy to build a brand. Good product quality is only part of it. Marketing capabilities must also be improved. The weakness of our factory is marketing. Our formulators all They are industry elites who have worked for more than ten or even twenty years, but our marketing ability is not as strong as Ye Taodu."

"Is the color powder of your lipstick imported?" Du Jing also asked in a dignified manner at this time in order to prevent herself from being reduced to a decoration in pajamas.

"It's all imported." The female factory manager said.

"Why not use domestic ones?" Du Jing asked.

"There are very few domestically produced toners, almost none."

"Ah? Shouldn't toner be easy to produce? Why do you still rely on imports?"

"Because the extraction of toner is polluting, our country has strict regulations, just like many whitening cosmetics, the mercury content in Japan and South Korea exceeds the standard, you can whiten it quickly when you apply it, but mercury is a highly toxic substance. The consequences of applying too much can be imagined."

Du Jing's eyes widened, because she had used a lot of Korean and Japanese whitening creams, so she immediately took out her mobile phone to check the hazards of mercury-containing cosmetics.

Encyclopedia shows that makeup or skin care products with excessive mercury content will be deposited in the human body after being absorbed by the skin and cannot be eliminated, which may irritate the skin, cause skin pigmentation loss, and cause skin tissue damage. , causing irreparable damage to the user.

Therefore, my country's quality supervision department has a clear standard that the mercury content in cosmetics should not exceed 1mg/kg.

"A few years ago, some of the products in the factory here had excessive mercury content, and they were all caught by the police. Now no one dares to do this, but Japan and South Korea still do it, and they don't care about the law." The female factory manager said.

"Japan and South Korea are more relaxed than us?" Du Jing couldn't believe it.

"Yes." The female factory manager confirmed again.

Guan Sha thought that she didn't make whitening cream at all, so she should not let the topic go too far, so she asked, "As for lipstick, those lip masks sold in the market that say they can protect lips, and those that add hyaluronic acid to them, what are the actual effects?" how?"

"These are just concepts, the concept of eternal youth." The female factory manager replied sincerely, "If the lip mask is concerned with the repair function, it means to moisturize the lips, and the effect is similar if you drink more water. It is just a product. The selling point is like what you say about natural extracts in facial cleanser. They are all selling points. Good-quality lipsticks do have the effect of lightening lip lines and brightening lip color, but if you claim that lipstick can be used It’s an exaggeration to look young, how rejuvenated it is.”

"Aside from being hard to apply and being too sticky, what other disadvantages do bad-quality lipsticks have?" Guan Sha humbly asked for advice. Since she wanted to do this, she had to understand all aspects carefully.

"The inability to apply and stick to the skin are both superficial shortcomings." The female factory manager replied, "The real disadvantage of poor-quality lipstick is that it makes your skin's original color darker, which means that the pigment will precipitate."

Du Jing interrupted immediately, "Then according to what you said, if I wear inferior lipstick, my lips will become darker and darker?"

"Yes." The female factory manager smiled, "That's why I said that three-no products can't go far in the long run. When doing business, don't treat consumers as fools. They may be fools for a while, but they will never be fools forever."

"It seems that we still have to buy big brands..." Du Jing sighed.

Guan Sha then asked, "Then what do you think is the best part about those international famous lipsticks?"

"Fragrance." The female factory manager blurted out without thinking, "The fragrance of each lipstick is patented abroad, and it is also the most difficult to imitate. Of course, no matter how good the technology is, if you only look at the raw materials of lipsticks, you can't Looking at the operating cost, even if it is a high-end lipstick, no matter how strange the scent is, it will not exceed 10 yuan a piece, and the lipsticks from our factory will not exceed 10 yuan, it depends on how you operate."

At this point, Guan Sha has finally verified her previous predictions from the words of insiders. To truly build her own brand, in addition to obtaining reliable products, the key is to understand operations.

But it’s still too early to talk about operations, and getting good products is the key. The middle-aged woman in front of me and her factory look very reliable at present, but whether the production line and product quality in the factory area are really reliable depends. Unknown.

"Is it convenient to take a look at your workshop?" Guan Sha asked.

"Of course, you can watch it now. Do you want to go?" The female factory manager said and got up, and Guan Sha was about to stand up, but Du Jing said, "That's it? Are you sure?" Du Jing tugged at herself The collar of the pajamas, as a foreign visitor, wearing pajamas to visit the factory, the picture should not be too funny.

"What does it matter!" Guan Sha said.

"It's all my own people, so I'm not afraid." The female factory manager smiled.

Afterwards, Du Jing was reluctantly dragged by Guan Sha all the way to the factory workshop. She was not afraid, but just felt humiliated, especially since the pajamas of the female factory director were not very thick, and she was connected to Guan Sha's underwear. The original clothes were all dried, and the woman lost her underwear, so the trembling of her chest when she walked was a bit noticeable...

Guan Sha didn't have time to pay attention to these at all. She was extremely curious about the real appearance of the lipstick production workshop at this time, thinking about how the lipsticks she usually used were produced?

She was very excited to know the answer soon.

With the opening of the vermilion lacquered wooden door, the scene of the workshop can be seen at a glance, all of them are female workers, Du Jing finally put down the arm covering his chest.

The expressions of the female workers were not so much serious as they were numb. No one raised their heads because the door suddenly opened, as if they were used to this kind of surprise inspection by the leader.

The female workers are all wearing uniform pink overalls, even the hats and masks on their heads are pink, but the funny thing is that those hats are useless, and half of the hair of many female workers is exposed.

These female workers are in a group of about 8 to 10 people, surrounded by rectangular tables. Plastic plates and stainless steel bowls are scattered on the tables. Filled into the mold, a set of molds can produce more than 10 lipsticks at the same time, and hundreds of shaped lipsticks that have been polished by the molds are placed on each rectangular table.

After Guan Sha and Du Jing visited, they felt that the whole production process was very simple, and everyone was doing their work carefully and orderly, meticulously.

The female factory manager also took some from the table and gave Guan Sha to try it on the spot. I have to say that the quality of the paste is really good, and even the fragrance is the smell of a famous brand that Guan Sha was familiar with.

The goods were indeed good, and the factory was also a good factory, but at this moment, Guan Sha couldn't help but have a question in her heart. Since this factory is all doing OEM for international big names, why should it take time to receive herself?Shouldn't a real big-name factory be unable to complete the list, right?
I am a "three noes" entrepreneur with no channels, resources, or brand. The female factory manager in front of me is so enthusiastic, is there something tricky?
(End of this chapter)