Yanzi Valley of Jingcheng

Chapter 17 Hot Potatoes

Xiao Jie, as the president of Qingyang Branch of Jinquan Investment Group, his first task after taking office is to reverse the current situation of Hongfeng Invesco No. The focus of Xiao Jie's concern.

Xiao Jie shouldn't have been unaware that Ye Taodu's director of operations was one of its founders. If he had known in advance, he would naturally not have put forward the dizzy suggestion of letting the founder of a company leave.

The objective reason is that the appointment of Xiao Jielai as the president of the Qingyang branch is a temporary decision of the Jinquan Group headquarters.

Xiao Jie has only been in office for two days now, so he doesn't have enough time to check the branch's detailed internal information on the investment company, not to mention that Mr. Li, Ye Taodu's operation director, is not even on the shareholder list in the industrial and commercial registration information.

In other words, if we check only from the public information in the market, the chief operating officer surnamed Li is not the founder of Ye Taodu at all. After all, how can the founder of a company not be a shareholder himself?Where do improper shareholders get share dividends?How to increase your own value through capital appreciation?How can we enjoy the right to participate in the ultimate decision-making of the company?
But if this President Li is indeed one of the founders of Ye Taodu, and his name does not appear on the shareholder register, there is only one reason: the shares he holds are held by other people.

Generally speaking, entrusted shareholding is a relatively concealed way to dispose of rights and interests. It is also called entrusted shareholding, anonymous investment or pseudonymous capital contribution. In short, the apparent share holders are not the same as the actual share holders. personal.

The entrusted shareholding will basically not be publicly disclosed, and only the due diligence team appointed by the investor and the relevant capital intermediary have the right to know.

Therefore, it is the original management team of Wangfeng Invesco Fund No. 1 who should understand and report this situation to Xiao Jie the most.

It's a pity that all members of this team ceased to exist before Xiao Jie took office.

The main persons in charge of Hongfeng Invesco Fund No. 1 are Liu Chengnan, the former vice president of Qingyang Branch, and Wang Chao, the investment director.

Liu Chengnan has been engaged in the venture capital industry for 18 years. He has won the titles of China's Top Ten Private Equity Investors, China's Best Local PE Manager, China's Best Private Equity Investor Top 10, and China's PE Innovation Person of the Year. He is a veritable leader in the investment community. The top boss, the most admirable thing is that she is still a woman.

Liu Chengnan not only knows how to look at projects, but also uses a woman's sixth sense to look at people, especially people of the same type as her. The investment director under her, Wang Chao, was picked by her at a glance.

Wang Chao was no less popular than Xiao Jie at the time. This man had an extremely sharp investment style. Many consumer and technology companies he picked eventually became China's leading leaders, and he was known as the investment genius of Jinquan Group.

A well-known financial and economics special magazine once commented: There is Wang Chao in the south, Xiao Jie in the north, and the power of gold is stable.

If Wang Chao hadn't made any mistakes at that time, he would have been promoted to a partner of Jinquan Investment Group just like Xiao Jie.

Recalling that Wang Chao, who was from a poor family, once joked with his colleagues in the company: "The person I hate the most in my life is the rich." Afterwards, he and Vice President Liu Chengnan started to engage in high IQ crimes: insider trading, market manipulation, and even violated the criminal law to seal people's mouths...

In the end, Wang Chao was arrested, Liu Chengnan committed suicide at home under the siege of the police, and the tree fell and the monkeys scattered. After that, the deputy investment director, analysts and investment managers of the Qingyang branch who had worked with the two had quit their jobs one after another. Some even fled overseas on the grounds of studying abroad.

So far, the Qingyang branch, which originally ranked second in the group's national performance, has incomplete functions, lack of new projects, loss of management funds, tight capital chain, and the lack of people's hearts, it has already become a mess.

The so-called family ugliness should not be publicized. After Liu Chengnan and Wang Chao had accidents one after another, the senior executives of Jinquan dismissed the former president of Qingyang branch to investigate and deal with it. They spent a lot of money to minimize public opinion. , barely creating a seemingly peaceful scene.

As a fresh graduate, Ren Tianxing walked into the Jinquan Building and saw a strong working atmosphere in the office. There seemed to be a lot of platform opportunities. His colleagues were excellent. The central air-conditioning, Wi-Fi and toilet cleaning were all satisfactory.

Of course, Ren Tianxing had also heard that something happened to the senior leaders of the previous branch, but this did not affect the status of Jin Quan, the top investment company in the country, in his heart.

Illegal violations, any organization has them, I often walk by the river, and there are always people with wet shoes.

There are many taints of bad guys, but his own ideals are still very pure. Ren Tianxing now innocently thinks that Xiao Jie can become the branch president at such a young age because there are no more outstanding people than him in Jin Quan.

When one is too young, one does not know that whenever the heavens reward you with an enviable destiny, there is a price tag on it.

With Xiao Jie's age and qualifications, it would not be his turn to be the president of a first-tier city branch so soon, but he still got the crown, because no one above him is willing to take on such a piece of internal and external troubles, and it will melt away at any time. The hot potato that fell off.

Everything is difficult at the beginning, Xiao Jie only found out the most direct reason for Ye Taodu's business loss yesterday, he wanted to remove the hidden danger from the source, but unexpectedly, the hidden danger held the "founder" sword, which was far away, and he couldn't get rid of it at all.

The fat general manager Fang who was sitting on the opposite sofa scoffed at Xiao Jie's remarks about "white horses beating coyotes". He held back his temper and said to Xiao Jie, "Mr. I have been in business for more than ten years, and I know what operation is, and what kind of operation is suitable for the company. The current operating expenses are a bit high, but our total revenue has also increased!"

Laiyaou... Xiao Jie finally understands, no wonder this operation director surnamed Li needs someone else to hold the shares for him. It must be that when they founded Ye Taodu, they were still working in Laiyaou, so it was inconvenient to come forward to hold shares. He can't let Laiyaou company know that some of its employees have set up their own company in an attempt to create a state-owned brand to compete with Laiyaou.

"When are you going to return to the proxy?" Xiao Jie asked directly, as if deliberately diverting the topic of General Manager Fang.

Restoring entrusted holding refers to returning the shares on the surface to the actual investor.

"The broker said that it can be restored before listing. Now the company has too many things to take care of." Director Li, who had been silent all this time, finally spoke. People who take other people's opinions and leave time for themselves to think before answering.

So Xiao Jie turned to him slightly, and said earnestly, "Mr. Li, I know you are an expert. We Jinquan have also invested in many consumer goods companies. Most of these companies' sales channels are manufacturers, general agents, regional agents and then to retailers. Such a traditional way, Ye Taodu is also like this, it is the mainstream, but the channel is relatively long, and the cost of channel maintenance is also high, it is gradually not suitable for the current cosmetics marketing trend."

General Manager Fang's face became even more serious when he heard Xiao Jie's words. He actually didn't like these people in investment institutions. In his opinion, these people relied on their money, and when they contributed capital, they stuffed their own people into it. The company's board of directors disrupted the company's operations. He has never done makeup before. He is not an expert, and he still has to put on an all-knowing attitude. If the company didn't need a lot of money shortly after its establishment, he would be 1 people unwilling to deal with investors. of.

Before Director Li could speak, the plump General Manager Fang interjected: "Mr. Xiao, as an investor, you do this occasionally, but we do this every day. Who do you think knows the situation better? There are two channels in the cosmetics industry, offline and online, we are going, online we have top celebrity endorsements, we have also signed a contract with Ni Die, offline distribution is the mainstream, which other big foreign brands do not operate like this?"

Obviously, Director Li, who is in charge of operations, is not as good as General Manager Fang. Although he may be more easily persuaded, as long as there is a fat brother named Fang, Xiao Jie basically cannot communicate with him directly.

Since soft persimmons cannot be pinched, we can only gnaw hard bones.

Brother Fatty is right. Regarding cosmetics, investors do it occasionally, while business managers do it every day. It is self-evident who is the real expert.

As an investor, in theory, if you invest, you must fully believe in the company and should not interfere too much.

But what if the people who do it every day are not as right in their judgment as the people who do it occasionally?Are you still not intervening?Seeing that the market share has been robbed by the second child, and the company has started to lose money, as an investor, you still stand by?
"Mr. Fang, it's like this..." Xiao Jie calmly said, "Your marketing expenses can be high or you can lose money, but after the cost is spent, the return you get should be an increase in revenue and a further increase in market share. It is the so-called burning money to seize the market, but the current situation is that your money is burned, and the market share is still overtaken by Nana, who is less than you, which shows that there are certain problems in our company's current marketing model. , do you think so?"

When Xiao Jie said this, Brother Fatty was at a loss for words. In fact, he himself knew that there was a problem with the company, but the current model is indeed the operation model of major overseas classic brands. He simply copied it perfectly 1:1, and this kind of Copying is not outdated, and other international brands have followed the same path so far, but their revenue and net profit have not declined, and their market share has not been robbed. Why can't they do it themselves?
"We'll go back and have a good discussion and come up with a solution, but people can't be changed." Fat Fatty, despite his guilty conscience, looks very confident in order to protect his brother who has been trusted since childhood and is so good that he can wear a pair of pants .

Xiao Jie smiled slightly after hearing this, "Is it okay for you to think so? I will find someone for you and let him be the marketing director. As for Mr. Li, you can only be the director of the company, or the director and deputy general manager in charge of operations. Ministry, that person is still under your control."

"This..." Director Li felt that he understood, but he didn't seem to understand.

What Xiao Jie meant was to let him release the position of director of operations, and then use the titles of director and vice president to manage the new director of operations. If the new director of operations doesn't go his way, he can still say NO to him, so Once you come, doesn't it change?The operation department still has the final say, so what's the point of recruiting new people?
When he thought of this and was about to ask Xiao Jie, Xiao Jie said directly, "Give him a year to let him go. If Ye Taodu won't come back to No. [-] in the market within a year, he will leave, and we, Jin Quan, will also leave." All resign from the board of directors, and will not interfere with the business operation for any reason in the future, and will give you additional investment."

A newcomer can achieve results in a year?Brother Fatty didn't believe it at all, but he still asked curiously, "Then who is the newcomer?"

"It's a lion, a male lion, and it's designed to conquer coyotes." Xiao Jie said as he drank the tea in his cup.

(End of this chapter)