Yanzi Valley of Jingcheng

Chapter 217 Internet Empowerment

"Find the right business district, the right community, and the right house type..." Guan Sha recorded these words in her entrepreneurial notes.

Since there are already a group of pioneers in the long-term rental apartment industry, it is not a secret how to do it.

In Yanzi Valley, there are not many houses with one bedroom and one living room like Uncle Lei, the village head. There are only two houses on each floor, accounting for about 2%. The number of units with one bedroom and one living room is about the same as that of one bedroom and one living room, and it is also about 5%.

Since most tenants need private space, it is better to rent a house with one bedroom and one living room.

In contrast, other apartment types involve joint renting, and the process of decoration and leasing will be more troublesome. In order to meet the basic condition of personal privacy, Guan Sha needs to make "soft partitions" to sublet the entire rented house.

There will be a price difference between a whole lease and a sub-let. For example, if you rent a house for a whole house at 5000 yuan, but divide it into two tenants, each person will pay about 3500 yuan in rent. The total rent will be 7000 yuan. Subtract 7000 yuan from 5000 yuan 2000 yuan, the price difference of 2000 yuan is the main source of profit for Guansha Yanzigu Apartment.

When Guansha continues to develop housing sources in the future, the key is to find those apartment types that are prone to price differences, such as four-bedroom and three-bedroom apartments, and those with more bathrooms belong to this type of apartment.

"After we contact the landlord, we will tell them that we want to rent this house for a long time. Because of the long-term lease, it is stable, and we can also help the landlord to upgrade the decoration." Guan Sha said to Shen Li's camera, "Because We rent for a long time and we help with decoration and complete the home appliances, so we can often negotiate a more favorable price. In fact, it is not easy to rent a three-bedroom or four-bedroom house as a whole, so we need to take it apart. , but the principle we adhere to is that we will never pay high rents and low rents, let alone long-term collections and short-payments.”

"The battery is almost out, let's continue tomorrow." Shen Li reminded.

Guan Sha's face turned gray when she was talking about Xing, "Sister Shen Li, the battery life of your mobile phone is getting weaker and weaker..."

"It's like this if you use it too much." Shen Li was also very helpless, she said and plugged the phone into the charging port.

Guan Sha originally wanted Shen Li to use Lei Biao's pocket camera to record vlogs in the future, but she swallowed the words again.

Forget it, why do you meddle so much in other people's affairs?
Shen Li is already the mother of a junior high school student. She must have a good idea of ​​how to choose her future relationship destination. Guan Sha thinks that the most important thing at the moment is to continue the long-term rental apartment.

Guan Sha looked at the time, it was already 10:35 in the evening, Xiao Jie was still having a meeting in the room with the door closed, Guan Sha could faintly hear Xiao Jie's voice, but she couldn't hear the specific content clearly Sha didn't push the door to go in, but continued to write her entrepreneurial notes in the restaurant very sensiblely.

[Guan Sha's Notes on Entrepreneurship]

1. When signing the contract with the landlord, you must remember to sign the "Decoration Power of Attorney", so as to avoid disputes on the property.

2. The decoration depends on the state of the house to decide whether it is a hardcover or a simple decoration. The general decoration period is about 10 days. If the house is a rough house or an old house, it will take about 15 to 20 days.

3. After the basic decoration is completed and the furniture and appliances are configured, cleaning is still required. Each apartment type must have a set of sample flats. These sample flats need to spend some money to arrange the soft furnishings, and then take photos and record videos to upload.

4. Videos and photos can be posted on Tongcheng.com or various housing search apps. After posting, you must remember to respond to the tenant’s inquiries in a timely manner. When showing the tenant, you must explain it patiently and actively understand the tenant’s needs.

5. For the rent collection time of each apartment, it is necessary to prepare a form and set a reminder.

……

While Guan Sha was typing in the dining room, Xiao Jie had the following discussion with Jin Quan President Yan Li in the room:
"Real estate is now an era of stocks. Compared with developers, the value of intermediary channels is greater." Xiao Jie said.

"How big is my country's real estate stock market now?" Yan Li asked.

"About 450 trillion." Xiao Jie replied.

Yan Li thought for a while after listening, "450 trillion, which is equivalent to the sum of the United States, Europe, and Japan. If the annual turnover rate is 5%, it will be more than 20 trillion. It is still a big business."

"Yes." Xiao Jie said, "Even if the turnover is only 0.5%, it is still a trillion-level market."

"Well, it is still necessary to use the Internet to empower the real economy, and the communication in the middle should be transferred from offline to online as much as possible. Graphics, VR panoramas, short videos and live broadcasts can actually improve consumers' viewing experience. To save time, we still have to dig deeper in this area, keep digging, you saw the Burke movement very accurately last time."

Burke Sports is a sports retail brand invested by Xiao Jie four years ago. It now has more than 8000 directly-operated stores across the country and employs as many as 5 employees.

Burke Sports has introduced the digital centralized procurement function into traditional stores, and this system can collect the route map of customers walking into the store.

The system uses big data to help the company understand consumer preferences. It found that female customers entering the store are similar to men, but women's purchasing power is actually lower than that of men, accounting for only 30% of the total turnover.

The top executives of the Burke movement were very surprised when they saw this data, because women should be more willing to consume than men.

As a result, Burke Sports has increased the display of women's sportswear and sneakers, such as more women's sporting goods in the window or on the main shelf. After adjustment, the annual sales of Burke stores increased by 15%.

Not only that, Burke Sports regularly allows community users to communicate with each other by organizing activities such as various sports communities, sports knowledge sharing, and sports product selection guides.

The more events there are, the more data Burke has on user preferences.

They were surprised to find that people in the eastern region like to buy shoes more than those in the western region. People in Modu prefer limited editions, while people in Qingyang like trendy brands.

Today, this digital collection system has become an essential analysis tool for Burke Sports’ daily operations. With data, there are decisions; with decisions, there are processes; and with processes, the company can operate more efficiently.

In the Burke movement, data, decision-making, process and operation have formed a mutually reinforcing positive cycle relationship, which has played a vital role in guiding the growth of the company's physical business.

"Nowadays, many companies are actually not good at management, wasting a lot of resources, neither efficient nor creating value. They are shouting slogans, always talking about innovation, concept innovation, organizational innovation, and release vitality, but they often fail to implement them. Such companies should be vigilant. Of course, you and I can rest assured, you know better than me..." Yan Li said to Xiao Jie.

"Mr. Yan is over the award...but..." Xiao Jie hesitated to speak.

"But what?" Yan Li asked.

"If... I mean, if, if a company's own industry is currently in a bad situation, and we find a way to help it realize digital information collection for refined management, and take the road of Internet empowerment, will Mr. Yan also consider it? "

"What industry?" Yan Li asked directly.

"Everyone is not optimistic about renting an apartment for a long time." Xiao Jie said.

(End of this chapter)