Yanzi Valley of Jingcheng

Chapter 243

Ye Taodu's office building is quite satisfactory. The only thing that impressed Guan Sha was the floor pattern, which was a grid floor composed of large cubes. On the gray tile floor, but this kind of splashing has a very beautiful artistic sense.

The sales director's office is small, equivalent to the second bedroom of an ordinary residential building, except for the desk, there are three soft chairs placed against the wall.

Xiao Jie knocked on the door, and Guan Sha heard "Come in" from inside the door, but the words were spoken by two men at the same time.

After Xiao Jie pushed open the door, Guan Sha really saw two middle-aged men sitting in the room, one was thin with sallow skin, the other was obese, wearing a white sports cap.

"This is Mr. Hu and Mr. Fang that I mentioned to you." Xiao Jie introduced to Guan Sha one by one.

"Hello, Mr. Guan." Ye Taodu's sales director, Hu Hai, first stood up and shook hands with Guan Sha. Fang Yaowen, who was sitting behind the desk, nodded to Guan and Xiao, signaling them to sit down.

The reason why Guan Sha and Xiao Jie appeared in Fang Yaowen's office today is because Xiao Jie told her that there are many mature software developers and data engineers in Ye Taodu, which Guan Sha urgently needs, and the other party has agreed to cooperate, but Guan Sha needs to agree to a condition.

(Three days ago, Hu Hai's office)

"Hehe, why did Mr. Xiao suddenly become interested in long-term rental apartments? This doesn't seem to be your preference." Hu Hai said to Xiao Jie.

"What is my preference in Mr. Hu's eyes?" Xiao Jie asked curiously.

"Big consumption." Hu Hai said without thinking, "Many of the companies you invested in before were big consumption, including Hu's Technology, fresh food group buying is consumption, so is our Ye Taodu, and Shanmao Cafe, all of them It happened not long ago, I thought you would never change."

Xiao Jie laughed after hearing this, "Renting a house is actually a consumption." He said and sat down on a sofa in Hu Hai's office.

"The epidemic in North America is very serious now, how is Bobcat's business?" Hu Hai asked casually.

"It's doubled." Xiao Jie said.

"Oh? Monthly turnover?" Hu Hai was very interested.

"Yeah." Xiao Jie said in a steady tone, "It has doubled since the outbreak of the epidemic, delivery."

"Okay, it seems that those Americans who just lay flat really made us money."

"It's a pity that the storefront is well designed." Xiao Jie sighed.

"I heard about it, a big-name designer." Hu Hai unscrewed the lid of the thermos cup and took a sip of water, "It's just to make money, and if it catches a mouse, it's a good cat. , How do you say that? Consumption is our self-reconciliation with the world."

"Yes, consumption needs to be upgraded, and upgrading requires getting what you want. I have been thinking about this issue for so many years." Xiao Jie said, "This is the reason why I decided to invest in long-term rental apartments."

"Let's listen to the details." Hu Hai had already walked to the sofa beside Xiao Jie and sat down.

What Xiao Jie said to Hu Hai next, he also said at the investment committee of Jinquan Group on the financing of Yanzigu Apartment.

It should be the first time since Xiao Jie started his career that the investment committee confronted all the members present with his own strength. Still feel powerless.

Large investment institutions like Jinquan Group are different from other small and medium-sized venture capital companies. The business cannot be invested by the founders chatting with the business owner for a few hours in a hotel. If you want to get money from Jinquan, you must convince investors Committee.

It's not that Xiao Jie has never experienced the verbal battles in the investment committee, but he used to stand with the majority, but now there are many obstacles.

Xiao Jie said:
"For many consumer products in today's society, once the designers can perceive the needs of consumers in the first place and the company remains sensitive to the market, they can make explosive products in the segmented fields. Ye Taodu is a successful example. If Ye Taodu didn't have the big data analysis system he built later, we might not have won the previous battle with Nana."

Xiao Jie believes that the issue of consumption depends not only on demand, but also on supply. Whether the supply is good or not, the key is whether the company can know what the market wants from the source.

"From the design and decoration of Yanzigu Apartment, it can be seen that the founder Guan Sha is user-oriented." Xiao Jie and the committee members explained, "Although she is young, she is also a tenant, so she can stand Conceive furniture selection and interior design in the minds of tenants. The electronic lift tables placed in the apartment, the loft beds that can store a lot of storage, and fitness supplies are actually a reflection of the user’s thinking. Many of Guan Sha’s ideas can directly hit the users. Pain points, as a founder, this is commendable."

Xiao Jie then played some clips of Guan Sha’s entrepreneurship in Shen Li’s video account on the investment committee. After the broadcast, he went on to say, “There are already hundreds of videos like this in Yanzigu Apartment. Recording the process in the form of a video can effectively stimulate the resonance of users, allowing people with different attitudes to re-form a unified cognition, aesthetics and values ​​​​for the long-term rental industry. As far as I know, the first batch of Yanzigu Apartment is willing to sell the house The landlords have all seen these videos, and because of the sincere content in the videos, they finally agreed to cooperate with Guan Sha, and many tenants of Yanzigu Apartment are also fans of the video account.”

"Mr. Xiao, we do not deny the quality of the Yanzigu apartment, nor do we doubt the original intention of the founder." A committee member surnamed Li said, "These videos really resonated with me, at least personally, for people like Guan Sha I have respect for such young entrepreneurs, but whether we want to invest in this company is two different things. The existing business model of long-term rental apartments is doomed to make it difficult to make money. From the perspective of profit margins..."

"So Mr. Li, we need to optimize this business model." Xiao Jie interrupted the other party, "To increase the profit margin, the gross profit needs to be increased by at least 10 points, so that this business can continue."

Xiao Jie said while pacing in the conference room, "In order to increase the profit margin, we must first ensure the occupancy rate. Currently, the occupancy rate of Yanzigu Apartment is very good, above 95%, and it has never been lower than this number. 95% is our On the basis of this occupancy rate, we need to keep operating costs as low as possible, and we must find a way to completely break the diseconomies of long-term rental apartments.”

"How to break it?" Another member said lightly, with a look of mockery and disdain on his face.

Just as Xiao Jie was about to say something, the committee member surnamed Li just took over the conversation, "Is it digital transformation? Is it to build a big data analysis system like Ye Taodu?"

"Yes, but not all." Xiao Jie said.

(End of this chapter)