Yanzi Valley of Jingcheng

Chapter 244 The Real Loss

In the large conference room on the top floor of the Jinquan Building, Xiao Jie continued: "The business logic of long-term rental apartments is very different from that of domestic beauty cosmetics, but it is undeniable that Ye Taodu's system is indeed Put themselves in an invincible position. They can accurately know what consumers want in advance, and then carry out targeted research and development and production, so their new products can always become hits. This actually conforms to the new consumption in the current market environment The characteristics of consumers are constantly changing, and their needs are also constantly changing, so we must have a set of effective and effective systems to tell us after collecting massive data, new channels, new scenarios, new groups of people and new designs in the future Where exactly is it, I think this logic applies to all current consumer industries, and long-term rental apartments, especially long-term rental apartments that are not self-built properties, are actually consumption.”

"Mr. Xiao, what you are talking about is just a kind of Internet empowerment." A gray-haired committee member said that he was sitting closest to Xiao Jie, and his attitude was not very polite. "The previous happy baby, Jinling Shoes, including Ye Taodu has indeed succeeded, if the company's products are mass consumer goods, we can all understand, but long-term rental apartments..."

The white-haired member paused at this point, and then continued, "Many top companies have also talked about Internet empowerment before. They have talked about it for several years, but almost no companies have implemented it. In the end, they still use their brains to make rents. Loans, finance with fast money, looking for venture capital to ask for money round after round, although for consumers, renting a house is also consumption, but for operators, its business model is different from that of general manufacturing companies There are still differences, so if we want to invest in this project, we need a more specific plan."

When the white-haired member finished speaking, everyone nodded.

At the moment when investing in long-term rental apartments, everyone has no idea. This is different from the time from 2010 to 2013. At that time, there was no decent pioneer in the long-term rental industry in China. You can draw whatever you want, everyone thinks that this track is immeasurable, but now many of the horses on this track, especially those that are fast and strong, have been beaten to death. The rider was frightened.

The committee members present were actually afraid that Xiao Jie’s so-called Internet empowerment would not be successful. In the end, Yanzigu Apartment would become a company that only sucked blood but barely produced milk, just like the hundreds of parents who have fallen down renting apartments. Same.

How could Xiao Jie not know the worries of the professionals present, if it wasn’t for him being the president, Guan Sha wouldn’t even be able to make it to the meeting, everyone took the time and patience to discuss it together, but it was for Xiao Jie save face.

Faced with everyone's concerns, Xiao Jie just smiled when he heard the words, and he clicked on the remote control of the projector, and a very detailed plan diagram appeared on the screen, which included the things that the data analysis system should do, and each The proportion of cost savings corresponding to the item, everyone present can see that the figure on the sum of the proportion column is exactly 10%.

In other words, the software and data analysis system independently developed by Yanzigu Apartment needs to reduce the company's total cost by 10 points.

"Mr. Xiao, the things you have asked for inside and outside cannot be done by a simple system." A committee member said.

At this time, another person took over the conversation, "Yes, I remember that Ye Taodu's Hu Hai team also formed for half a year. I visited that department when I was doing research, and there were hundreds of people."

"I think as long as we can make such a system, we can help build the team." The committee member surnamed Li just now said again, "The problem that can be solved by money and time is actually not a problem. The problem is that our Hongfeng It's about to expire, and now at this juncture..." He looked at everyone here, and then sighed softly, "In short, if the money is invested in vain, there is no way to explain it to investors at the end of the year."

"Then do you think there is a better way?" Xiao Jie asked, "Is there any better project for other project teams to choose recently? Have the companies in the pool found the next round of buyers? If so, Is the price fair? Is it necessary to cut the flesh or sell the blood? Who is responsible for the more you sell and the more you lose?"

Hearing what Xiao Jie said, everyone present fell silent.

It’s not that there are no projects, but there are still many, but they are almost unreliable. The only few reliable ones, other venture capital institutions are robbing, and in the end, the founders of the companies don’t want the money.

The downfall of Hu's Technology's fresh food group buying has really had a great impact on Jinquan. In addition, the reputation of the original Qingyang branch was severely damaged by Liu Chengnan and Wang Chao. Many middle-level managers who could dig projects ran away with their teams. The people who come in are still in the stage of "practicing hands", and the resources in the industry are limited. As the leader, Xiao Jie is an airborne recruit. Various reasons have led to the extreme shortage of good projects in the Qingyang branch of Jinquan Group, and even worse. Yes, it is less than 1 months before the redemption period of Hongfeng Invesco Fund No. 8.

"Ye Taodu is planning an IPO. Brokers, lawyers and accountants have already entered the market to do due diligence. Should we sell it?"

Seeing that no one answered, Xiao Jie continued to question, "The performance of Lynx Cafe has doubled. Taking advantage of the low rent in North America, the company will buck the trend and open 25 more stores in 100 core cities in North America. In the future, hot drinks will also enter Canada. , and Europe, should they be sold?"

Xiao Jie's tone was not questioning, but everyone could smell the biting cold from it.

If you sell a star company that is likely to be listed in the future, Jin Quan will only be blamed by the investor LP behind it. For those LPs, if the loss-making fund is not sold, they think that the loss is only short-term. As long as they can hold it, the loss has nothing to do with them.

But if the rising assets (company equity) are sold in advance, then the profits from the rising part will really have nothing to do with them, and the loss will immediately become a real loss.

Therefore, in the investment world, everyone knows that selling early is much more terrifying than buying early. If you buy early, there is a high probability that you can earn back the losses on the book, but if you sell early, you will have no time to make money for you. There are no more positions.

As the top investment company in the industry, Jin Quan will definitely become a laughing stock in the industry because of its short-sightedness if it sells its companies that have great development potential and even have entered the IPO preparation stage in order to maintain fund performance.

"At present, we still have a loss of about 2500 million, which is actually not a large amount. If we can keep the loss this time, we hope to convince investors to continue to trust us and not withdraw their capital." Xiao Jie said.

After a moment of silence in the conference room, someone spoke, "Then what is Mr. Xiao's plan?"

(End of this chapter)