Yanzi Valley of Jingcheng

Chapter 259 One Point Cost
The joining of Jinquan Group's Value Mining team has made Guan Sha even more powerful. Although the team members did not have a deep understanding of the long-term rental industry at the beginning, as the time spent together increased, these people's strong learning and innovation capabilities were reflected day by day.

Some of them spent a lot of time studying all the text and videos published on Shen Li's public platform, and then proposed to Guan Sha the goal and vision of Yanzigu Apartment. No longer wandering.

Guan Sha thought that this sentence really condensed her basic values ​​of being a long-term rental apartment, so she immediately used it as the company's promotional slogan.

"Ye Taodu's data analysis system is specifically aimed at tenant preferences." A member of Value Mining said, "We have studied the top two companies listed before, and they actually have their own big data intelligence systems, but Their system is more developed to determine the price, such as how much is the house, how much is the rent, we can actually add this module, from house collection, house measurement to house sale, the whole system is as standardized as possible, and at the same time We must also make effective use of the huge amount of housing prices in the market, and let the system conduct independent analysis."

"The accuracy should be more than 95%." Someone mentioned.

"What does this accuracy refer to?" Guan Sha couldn't help asking.

"It is the degree of deviation between the actual rent-in and rent-out price and the price predicted by the system. It is best not to exceed 5%."

Guan Sha pondered, "That is... that is, for example, the monthly rent of a certain house measured by our system is 5000 yuan, and the actual rented price must be within 5% of the range, that is, 4750 to 5250 yuan." Yuan?"

"Yes." The man replied.

"Accuracy is not difficult." Ye Taodu left the deputy chief engineer in charge of updating the system and said, "The difficulty is the data. The accuracy of the prediction depends on whether the data source is reliable."

"So we still need the data from Renfang.com, right..." Seeing everyone nodding their heads, Guan Sha marked this item as a key point in the computer notepad.

Rentuan.com... Rentuan.com...

Guan Sha has a headache when she thinks of this, she doesn't know anyone from Renfang.com at all, and if she wants to talk about acquisitions, what if the other party speaks loudly?
Even if the price offered by others is reasonable, Guan Sha currently does not have enough working capital to pay for it. The Internet fission effect brought about by the rise of Shen Li's video account has made the expansion of Yanzigu Apartment much faster. Guan Sha was dazzled by all the customers, but fortunately, there is already a big data system that can help with primary screening.

At present, more than [-]% of the funds of Yanzigu Apartment are invested in the decoration of new houses, and [-]% of the funds are used to maintain existing houses and meet unexpected needs. There is no spare money to buy other companies.

"The former head apartment couldn't continue because their operating system was not capable of fine-grained management." At this time, the voice in the office brought Guan Sha back to reality.

"This is already being done." CTO Ying Tian said.

"The promotion fee can be offset in the newly signed contract with the supplier, coupled with the plan to let the tenant do the subtraction of furniture and home appliances, the total cost can be saved by about 5% in five years." The finance said.

The so-called contract signed with the supplier offsets the promotion fee, which means that Shen Li's million video account helps the supplier advertise, and the advertising fee can offset part of the payment for the goods.

The plan of subtraction from the selection of furniture and home appliances was proposed by Guan Zhenzhen.

Guan Zhenzhen found out that when she took people to see the house, some tenants said that they were in the photography business, and the whole house needed to be converted into a studio, so he didn’t need beds and cabinets; some tenants said he didn’t like it. Turning on the air conditioner, and talked to Guan Zhenzhen for half an hour about the harm of turning on the air conditioner to the human body. This kind of "civil science" made Guan Zhenzhen dumbfounded; even the tenant complained that the main electronic lift table in Yanzigu Apartment was very thin, saying that he just liked wood The table, logs, thick, and must be light-colored, other tables are not used at all...

Facing tenants with various demands, Guan Zhenzhen came up with a solution.

She suggested that Guan Sha should directly give a list of the standard furniture and appliances in the apartment when negotiating the contract with the tenant in the future, and let the tenant take the initiative to cross out the items they don’t need. Note that they can’t be replaced, they can only be crossed out. That is to say, tenants can only make subtractions in this list.

Of course, ordinary tenants want to squeeze the company’s wool, even if they don’t need things, they have to let the apartment give them away for nothing. Guan Zhenzhen, who comes from a sales background, knows this kind of greedy for cheap. .

"If the tenant crosses out an item, we will give the tenant cash back. The amount of cash does not need to be large, as long as it is about 20% of the purchase price of the unselected product." Guan Zhenzhen said to Guan Sha, "For example, the value of 100 yuan If the tenant doesn’t like the stool and wants to return it and buy it again, as long as he crosses the option of the stool in the list, he can get 20 yuan in cash immediately, and the cash does not need to be paid separately. It will be deducted from the first month’s rent Just do it."

Guan Sha doubted the effectiveness of Guan Zhenzhen's method at first, but after practicing it for a period of time, she found that many tenants who really didn't like the standard furniture and appliances took the bait because they were greedy for petty gains. This undoubtedly saved Yanzigu Apartment a lot of money. expenses.

Guan Zhenzhen's method not only saves the fixed cost of a single house, but also saves the variable cost that may occur in the future, that is, the maintenance cost.

Because Yanzigu Apartment is not responsible for maintenance of non-official furniture and appliances, this point of legal affairs is also specified in the contract terms, so the more tenants like DIY, the less furniture and appliances will be maintained by Yanzigu Apartment in the future.

Although the total cost saved for the company by doing so is very limited, and the cost saved by the marketing of the video account only accounts for 1% of the total cost, Guan Sha is still very grateful to Guan Zhenzhen. She feels that the more she gets along with Guan Zhenzhen, the more she finds that she is a useful Brain, a treasure girl who can think, she is simple, but that doesn't mean she is stupid.

Careful people can always find things that others can't see.

Many companies hope to save operating costs, but that is easier said than done. From this, Guan Sha thought of Lei Jun, the founder of Xiaomi. Find a supplier to renegotiate the contract, thousands of dollars. Whether an accessory in a mobile phone is a few cents more expensive or a few cents cheaper may not really matter to consumers, but it is sloppy to mobile phone manufacturers. No, in the traditional industry, who doesn’t pick out everyone’s cost in this way?

Traditional industries are the mainstay of social development, carrying the most people's livelihood and employment, but they are currently the most difficult to survive, and they are also the industries least favored by capital. If they want to survive, they must continue to innovate while tightening their belts.

(End of this chapter)