Yanzi Valley of Jingcheng

Chapter 294 Time's Friend

"As you all know, the housing prices in the past two years were not bad, but the rise and fall across the country were very uneven. I thought about starting a real estate investment consulting company. Compared with making beauty makeup, I didn't step into any pitfalls this time. Every The monthly growth rate of net profit is in double digits... But fortunately, it was stopped in time, otherwise you should know the current situation... Why can our Yanzigu Apartment keep getting so many [-]% off houses? Tell everyone the truth , It was provided to us by those quilt house speculators who wiped their tears."

As soon as Guan Sha finished speaking, everyone burst into laughter again, and the atmosphere in the entire conference hall became much more cheerful and relaxed.

"Making lipstick and selling beauty makeup is what I wanted to do at the beginning." Guan Sha continued, "Doing real estate investment consulting is something I can do, but I didn't become more successful because of it, until I founded Yanzigu Apartment... From my past entrepreneurial experience, I have concluded a truth, which is: what I want to do, what I can do, and what the society really needs are often not the same thing. "

The live applause sounded again, like a movement played by waves.

"Long-term apartment rental is something that the society needs. For this reason, the country has introduced many incentive policies, and it has been continuously increased for 20 years, from 2001 to 2021..." Guan Sha said, "I have been thinking, if possible, Can my personal ideals be bundled with the needs of the country to form a small family and serve everyone? This life is very short. I can’t do everything, but I must do meaningful things. Compound interest works when time is allocated to things that bring value.”

At this moment, Guan Sha finally saw Xiao Jie. Xiao Jie was standing far away, and the lights in the venue were intertwined, so that Guan Sha couldn't see Xiao Jie's face clearly, but she knew it was Xiao Jie.

It was only then that Guan Sha discovered that seeing Xiao Jie did not increase her tension, but instead gained a sense of steadfastness.

"I decided to be a long-term rental apartment. I think my goal is very good." Guan Sha continued, "But I must also admit that at the time I overestimated my own strength and underestimated the difficulty of this industry, which led to me For a long period of time, a set of houses could not be taken in, and riding a tiger was difficult.”

Guan Sha told everyone that in the past, she also doubted whether the long-term rental apartment industry, which has been regarded as a "cemetery" by the outside world, could regenerate excellent companies.

"As an individual, I make mistakes. As an entrepreneur, the mistake I often make is trusting others too easily." Guan Sha laughed at herself, "When I was investing in real estate, I told myself my entrepreneurial ideas without reservation. A good friend of mine, in the end, the company that others copied my homework and started was bigger than me; when I was working on the Yanzigu apartment, I also told a person who came to the company to apply for a job that I needed to do big data analysis and refined management. I thought he was here to apply for the job. I believed in my sixth sense at the time. I felt that he would definitely stay, because I thought he had nowhere to go... In the end, what I thought was only what I thought... Fortunately, it didn't have any bad effects in the end, after all, what I said was only a general idea, and everyone in the industry knows it, but what does this incident show? It shows that women's sixth sense is not accurate at all."

The audience laughed again and again. Guan Sha wanted to continue talking, but the host suddenly asked, "If you were given another chance now, would you still do it?"

"If you can do it all over again, of course not." Guan Sha replied, "But you can never do it all over again."

"What about after that? For example, will you tell Mr. Yan about the entrepreneurial experience of Yanzigu Apartment in the future?" The host asked with a smile, and everyone else also smiled and waited for an answer, including Yan Li himself.

Guan Sha thought for a while, "I will still say it, but only at the board of directors or shareholder meeting of Yanzigu Apartment, the premise is that Mr. Yan is a representative of Jinquan Group, not someone else."

Yan Li nodded and applauded with a smile, and the others also applauded the answer.

"The example I gave just now is just to tell everyone that as an individual, I will make mistakes, and more than once, I will grow up if I make mistakes, and I will pay attention next time, so why not as an industry?"

Guan Sha's question sparked everyone's thinking.

"The economy is developing rapidly, and there are many industries that make mistakes like long-term rental apartments. In the past, it was a group buying website, and then it was bicycle sharing, fresh food group buying, including film and television entertainment... If you make a mistake, do you stop doing it?" Guan Sha consciously He paused for a moment, "No, we still have to do it, we still have to try, because the demand is there, and whoever can meet this demand will be the final winner. It is much more difficult to draw on blank paper, the difficulty is that I have to erase the traces that have been imprinted in people's hearts first..."

At this time, the venue was unusually quiet, and even the waiters who were walking around stopped in their tracks.

"How to rebuild, I think it may be the common mission of our generation of entrepreneurs and investors. We should not be afraid of making mistakes or being slow. Regardless of the size of the economy, our country is still a developing country, and our per capita GDP is still very low. Low, we are like a thirteen or fourteen-year-old child, there are many opportunities to make mistakes, can we not require a child to go to college at the age of 13, can we let a child grow up healthily at his original growth rate ?It took 20 years for the EQR rental income to exceed 50 billion US dollars. We Chinese people work hard and strive to make progress, so we are fast, and we must be fast, but can this "fast" not be 5 years? Even if it is 25 years, It’s already doubled. If everyone thinks 1 years is a fantasy, then 25 years? It’s 10 times faster..."

Guan Sha calmed down at this point, facing the entire large conference hall that was completely silent, she concluded calmly and forcefully, "In the world of life, you are suddenly like a traveler, looking for everything to flow, looking for advances and retreats, I hope we Let’s return to our original heart together, be friends with time, and stick to long-termism calmly. Please believe that long-term rental apartments are still the best livelihood and basic industries in the future. In the future, my positioning of Yanzigu Apartment is not actually a company that provides leasing services It is a technology company that provides residential products and life services. Comfort, safety, convenience, fun and warmth are the purposes we pursue; exploration, innovation, sincerity and passion are our service attitudes. I hope that our Yanzi Valley In the future, what we provide is not just an apartment, but a haven and a home for young strugglers in the new era."

At the end of the speech, the whole venue applauded thunderously, warmly and loudly, like pouring rain, and lasted for a long time.

(End of this chapter)