Yanzi Valley of Jingcheng

Chapter 37

"Haha, there is such a saying?"

Guan Sha is very interested in Ren Tianxing's Internet-derived term about "planting grass".

Today, the three of them happened to meet at the gate of the live broadcast base, so they walked side by side.

Guan Sha, who occasionally visits Little Blue Book before, naturally knows that "planting grass" means Amway and promoting, and "being planted" means being promoted by Amway and being promoted.

If there is "planting", there will be "pulling". Everyone has a green space in his heart. If he likes it, he can plant grass, and if he doesn't like it, he can pull it out.

So of course Guan Sha also knows that "pulling weeds" means "pulling out" the itchy purchase desire in her heart and canceling the purchase plan.

It's just that what Ren Tianxing told her was more comprehensive and profound.

Ren Tianxing said that he was also surprised, why do you have to contact "grass" for a good shopping behavior?The meanings of the two are very different.

It was only after research that he realized that sometimes the seemingly imprecise Internet terms are more vivid than normal words.

In our life, we will inevitably see all kinds of advertisements.

For example, in variety shows, movies, corridors, subways, radio, public account articles, short videos, live broadcasts and other media, there are goods or services everywhere that stimulate our desire to buy. Road outside the wall".

When we finally persuade ourselves that we must never buy our hands again, but when we see something we like, desire grows at the same speed as grass. With some sunshine and rain, it will rush out of the soil, as if it can never be completely eliminated. "Wild fire, in spring".

"The public's desire to buy will change with the seasons, and the seasons will naturally change the mood, and the things they want to buy will also change. This is 'Li Liyuan and grass, one year old and one dry and prosperous'." Ren Tianxing said.

"Haha, you really searched hard!"

Guan Sha smiled brightly, this smile was like the layer of crushed peanuts and caramel sauce sprinkled on the top of the cream, Ren Tianxing could even smell a little bit of sweetness when the breeze blew.

"Have you chatted enough? The elevator has been open for a long time!" Du Jing stood beside him with his hand blocking the elevator door, with an extremely depressed expression like a giraffe.

"I can eat a ton of grass if you talk about it again!" Du Jing walked out of the elevator, too lazy to appreciate Guan Sha and Ren Tianxing's jokes and laughs, it felt twisted like drinking a whole glass of sprinkle Honey citron tea with black pepper.

Guan Sha and Du Jing came to the live broadcast base this time to discuss cooperation with the twin sisters, and Ren Tianxing naturally continued his market research.

Today, when Ren Tianxing stepped into the live broadcasting base again and saw the anchor posters with KOL on the wall, his understanding of it was different.

Except for Ni Die and Yun Xiabai, most of the other live broadcasts that Ren Tianxing watched were relatively monotonous and boring, and the content of some anchors Pi Li Pa La was so boring that it was heinous.

The person sitting in front of the camera is obviously a big living person, but he speaks like a robot, introducing the selling points of the product in one tone, and then uploading a link for everyone to buy.

Therefore, Ren Tianxing believes that there are actually some differences between live streaming anchors and KOLs.

The essence of KOL is a content creator, who can produce interesting content in his own field, such as knowledge, movie reviews, outfits, jokes, chicken soup for the soul, etc.; It is more about product understanding and marketing skills. To put it bluntly, live streaming is to change the original offline 1-to-1 sales into online 1-to-N sales.

When Ren Tianxing and Guan Sha walked to the studio of the twin sisters, the twin sisters hadn't come yet, and they were greeted by a red-haired selection manager.

"We came at about this time last time, they were all there..." Guan Sha was a little puzzled.

The product selection manager explained, "Yesterday they downloaded it too late, and there are too many products for Ye Taodu's special show."

Guan Sha blinked, "Ye Taodu special session?"

"Yes, last night's slot was bought out by Ye Taodu, and Ye Taodu bought a lot of slots this week. Currently, there is only one slot left for tonight."

Didn't Ye Taodu only work with top anchors like Ni Die before?
Why have you found twin sisters now?
Guan Sha couldn't help biting her lower lip, feeling a little frustrated.

She didn't think that a domestic brand like Ye Taodu was too far out of reach, but now she really wants to compete head-on with her own products, but she can't buy out the whole night pit with the same pride as others.

"Our cooperation is a pit fee plus commission model. You should understand it? The pit fee is 8, and the commission is 20%." The product selection manager said that since he had seen Guansha's products before, he went straight to the point this time. .

"Is it 20% of the profit?"

When the product selection manager heard Guan Sha's question, his expression suddenly became a little complicated. He seemed to think that Guan Sha was too an amateur, so he said patiently, "No, it's 20% of the price, 20% of the product price, this is the industry practice , whichever anchor you ask is the same."

Guan Sha couldn't help but exchanged glances with Du Jing and Ren Tianxing. She never thought that finding an anchor to bring goods would be so high a commission, directly cutting off 20% of the product's gross profit!
Isn't this the same as cannibalism?
If a merchant wants to choose a marketing method such as live streaming with goods, the gross profit of the product itself must exceed at least 20% so that it may not lose money.

Ren Tianxing was not surprised by the commission rate mentioned by the selection manager.

Looking at the entire building, most of the consignment goods are IQ tax products. This kind of actual research is completely in line with his theoretical research of Ren Tianxing.

Guan Sha thought to herself that what she was selling was lipstick, the gross profit was high enough, and there was wool for these anchors.

The cost of Shahuang lipstick is 10 yuan per stick, and the price is 128 yuan per stick. For every lipstick sold, the commission Sha Guan pays the twin sisters is 1 yuan multiplied by 128%, which is 20 yuan.

After deducting the commission and cost from the selling price, Guan Sha can still earn 92.4 yuan per lipstick, which seems to be not bad. After all, Guan Sha originally just wanted to dispose of this batch of goods.

So there is only one remaining problem at present, which is the high pit fee.

So Guan Sha politely said to the product selection manager, "That's right. Since I have to prepare a batch of new products soon, my money is a little tight now, so the pit fee...can you make it a little less?"

"No more." The other party refused, "Our live broadcast room has hundreds of thousands of fans every night. It is absolutely no problem to sell your 3000 lipsticks. Think about it, once the goods are sold, the commission will be removed and the money will be returned. How many are there?"

"Uh..." Guan Sha immediately snapped her fingers and began to calculate in her head.

"Let me do the math for you!" The product selection manager took out his calculator and pressed it, "Look..."

Guan Sha then saw the string of numbers 277200 on the computer monitor.

"After removing the commission, you can still earn more than 27. Even if you deduct the 8 pit fee, you still have 19. 19 a night is fine! If you choose someone else, maybe you can sell a few!"

"Can you really guarantee to sell all of them?" Guan Sha was dubious.

"Guaranteed." There was no wave on the product selection manager's face.

In the end, Guan Sha thought for a long time, and finally made up her mind to sign the "Cooperation Agreement" with the twin sisters.

The pit fee must be paid by Guansha first, and the commission will be settled immediately after the broadcast that night, because the sales volume can also be announced that night.

Guan Sha comforted herself, let's gamble, there is no other way anyway, if you dare not gamble, what kind of career can you create?

After paying the pit fee, she immediately felt that all her burdens had been relieved. So far, all her net worth had been put into it, and she even borrowed some change from Du Jing. Whether she succeeds or fails depends on tonight.

Guan Sha discovered that having nothing was no greater pressure than the pressure of barely having enough food and clothing.

Not long after the three of them walked out of the studio of the twin sisters, Du Jing teased Ren Tianxing, "I said we have made you follow so many times in vain, will it help you write your research report?"

Ren Tianxing nodded immediately, "Of course! Thank you very much!"

"Then should you invite us to dinner?!" Du Jing asked with a smile.

"what?"

"Oh, you're still pretending to be stupid." Du Jing looked at the stupid Ren Tianxing, "So, if you treat us to dinner, let Miss Guan leave you a WeChat account."

After Du Jing finished speaking, she thought that Guan Sha would at least give her a glare, but she didn't expect Guan Sha to just quietly watch Ren Tianxing's reaction, with a smile on her lips.

Ren Tianxing wanted to say yes, although he was poor, he would still be happy to invite a beautiful woman like Guan Sha to dinner, and with Du Jing around, the three of them would not be embarrassed or afraid of being criticized, but The issue of not adding WeChat stumped Ren Tianxing.

If he added it himself, wouldn't he be directly beaten to death by Mo Ru when he went back? !
"What? Still hesitating?" Du Jing raised her eyebrows, "Do you not want us to use Guan Sha's WeChat account, or do you not want to invite us to dinner?"

"No, no...that...I...uh..." Ren Tianxing's tongue began to knot.

"Forget it, let's go!" Du Jing pulled Guan Sha and wanted to leave.

"I have a girlfriend..." Ren Tianxing finally choked out the words, "It's okay to eat, but I won't add WeChat for now. I'll send you the research report when I finish it."

Du Jing was angry and funny, "How do you send without WeChat? As far as I know, you can't send a report by text message?!"

"How about... leave an email address?" Ren Tianxing scratched the back of his head.

It has to be said that Guan Sha originally had no impression of Ren Tianxing, and now it is impossible not to remember this man.

The six words "Why don't you leave an email address" made Guan Sha laugh every time she thought about it afterwards.

She was very happy that whole day, because all the money was spent, and she had no savings, and at night she was in the live broadcast room of the twin sisters, and witnessed the scene where all her lipsticks in stock were sold out within 10 minutes .

"This damn society, I, Master Guan, will make my official debut!"

(End of this chapter)