Yanzi Valley of Jingcheng

Chapter 38 A Huge Pit
"Yes, let's make it more crimson." Guan Sha told the factory's formulator.

"Beep!" At this time, her mobile phone beeped, and the sound continued throughout the afternoon, but because Guan Sha put her mobile phone in the bag of the shoe and hat cabinet at the entrance of the laboratory, she never heard it.

It wasn't until she felt that today's work was almost done and was about to leave that she took out her mobile phone to read the information.

Nine deaths are talking about entrepreneurship, if this industry is created in such a short period of time by Guan Sha, who has "zero working experience" and "zero entrepreneurial experience", then society will be too messy.

Guan Sha's entire mobile phone desktop is the background reminder of the shopping platform, without exception, it is all return orders.

Today, less than 3000 days have passed since the twin sisters sold nearly 3 lipsticks.

Guan Sha thinks it is normal to have a certain return rate for e-commerce sales. She checked the details and found that the total number of return orders is 86. This number is acceptable to Guan Sha because the return rate is less than 5%.

But in the next hour, Guan Sha could receive many such return reminders, and the speed of sending the same messages not only did not slow down, but has been accelerating.

In the early morning of the second day, the total number of chargebacks received by Guan Sha had reached more than 400, and on the third night, Guan Sha and Du Jing looked at the total and broke 1000 orders.

"Sell 3000 and get 1000 back?" Du Jing couldn't believe it.

"The key is still retreating! How could it be like this!" Guan Sha was a little anxious.

Although Guan Sha does not need to pay for the customer's return shipping fee, the factory also needs money to help send it out, and Guan Sha will naturally bear these costs.

Originally, the product selection manager ignored the courier fee when calculating the income for Guan Sha. If it is included, Guan Sha's total profit is actually just over 17 yuan.

"Didn't these people see clearly after watching the live broadcast? Why did they quit?!" Du Jing was also very puzzled.

Guan Sha shook her head, bit her lip and said nothing, the return reminders on her phone were still one after another.

Du Jing's brows were wrinkled like rubbed newspapers.

"Obviously the advantages of your lipstick, the twin sisters have made it so clear, the upper lip color test effect is also very good, and their live broadcast room does not open beauty, the lip color customers should be able to see it clearly! To be honest I think looking at the pictures to understand the product information is not as good as the experience of the live broadcast room, and the return rate of general e-commerce is not so high..."

"Don't think about it!" Guan Sha stood up suddenly, propped her hands on the table, and kept looking at the return message that popped up on the phone's desktop. "The key is what should I do now?"

"What should I do..." Du Jing thought for a while, then he had a flash of inspiration, "Why don't we close the return channel?"

"Then how can I do it!" Guan Sha was annoyed, "My name and logo of 'Sha Huang' are printed on the lipstick package, if you don't let me return this brand, will you smash it?"

"If you smash it, just change another brand!"

Seeing what Du Jing said so easily, Guan Sha could not wait to pour the oatmeal milk tea on the table over her head. This is the brand name that she came up with after several months of thinking. For this reason, she opened a company and registered a trademark. The company name has been registered for the product, how can it be changed at will?
"Damn it, I want them to give me an explanation!" After finishing speaking, Guan Sha picked up the phone and dialed the twin sisters.

"How much was refunded? 1000? That's normal!" The other party on the phone said in a natural tone, "Our business has a return rate of 30% to 50%. If you don't believe me, you can ask other companies, even Ni Die. The anchor also had a return rate of more than 60% for some orders last year.”

Guan Sha was stunned when she heard the words, and immediately asked after reacting, "You didn't tell me about such a high return rate before!"

"We thought you knew all about it... and you didn't ask, but you asked us for sure."

"I..." Guan Sha clenched her fists, so angry that she wanted to bite the table with her teeth.

The return prompt on the mobile phone still rings at least once every few minutes, reminding Guan Sha what is "too young".

Ren Tianxing, who has been doing research for a few days, is currently writing a research report on the live broadcast industry.

In the past few days, he has been running to the live broadcast base and the major wholesale markets. As long as he catches idlers, he will start various interviews.

What Ren Tianxing learned was that some top live broadcast anchors and celebrities brought goods, charged hundreds of thousands of pit fees, and then brought the goods and overturned countless cars.

For example, when a well-known singer came to the live broadcast room to bring goods, he charged 15 yuan as a pit fee, and sold 130 million yuan that night, but the refund was as high as 125 million yuan. In the end, the actual sales were only 5 yuan.

For example, a well-known financial writer sold 50 cans of milk powder after receiving 8 pit fees, and returned 4 cans in the end;
For example, a well-known film and television star charged 20 pit fees, and finally sold only 6 teacups, with a sales volume of 556 yuan.

Ren Tianxing found that not only the pricing logic of women's consumer goods belongs to metaphysics, but even the pit fee pricing of the entire live streaming industry has no principles to follow.

The fees charged by some long-gone celebrities are even higher than that of popular artists, and the pit fees of niche financial writers can also be several times higher than that of popular national-level actors.

But these so-called celebrities with their own traffic are actually the same as the small and medium-sized anchors with goods. Their sales performance is very poor, and their return rate is very high.

It was a trap, and people had to pay to step on it. No wonder this fee is called a "pit fee". Ren Tianxing laughed when he thought of this. The coffee cup on his table has been used for three days in a row. Ren Tianxing If you continue to use it, the clerk's face will be darker than those of the merchants who were cheated.

So, Ren Tianxing finally bought a cup of coffee that was completely his own in the store.

Perhaps it was because of the real money spent, Ren Tianxing felt that this cup of coffee was particularly rich and sweet.

He connected his mobile phone to the computer, where he edited the key interview information recorded in the past few days.

"We also asked for a refund of the pit fee, but it was useless. It was true that there was no sign in the original contract that it could be refunded! So now I choose anchors who don't need pit fees and only charge commissions."

"What's the pit fee? Anyway, it's written in black and white. Do you know how many anchors use data secretly, young man?"

"You don't even know the statistics, brother? It's the number of people watching online, the comments and interactions. I voted for a talk show actor last year. It showed that the number of viewers was more than 300 million that night, but in fact only more than 8 were real people. Everything else is robots!"

"Oh my brother, are you new here? It's normal to use all kinds of data in the live broadcast room. Who doesn't use it? Now is the data age. If you don't use others, you are honest and honest, but you will never see your day."

"What's the point of swiping people's heads? The shameful thing is swiping orders, that is, after the anchor shouts, how much you actually sell is all fucking swiping, and it will be returned to you in the end!"

　Shangxue has completed the goal of 30 daily updates for 3000 consecutive days, and will return to 2000 words for each chapter in the future. Writing 3000 words is really tiring!

　　
　
(End of this chapter)