Yanzi Valley of Jingcheng

Chapter 42 Small Probability Events

Xiao Jie's advice to Guan Sha is: don't start.

He didn't use buffers like "better not start" or "better not start".

"Don't start", the three words are clean and neat, with an unquestionable certainty.

"We invested in a company, Ms. Guan, you must have heard of it, Ye Taodu." Xiao Jie said.

"Of course I have, but Mr. Xiao, please don't call me Miss Guan..." Guan Sha smiled awkwardly.

"Okay, then I'll call you Guan Sha, and you call me Xiao Jie, don't use 'you' either."

"it is good……"

Guan Sha originally thought there was nothing wrong with using an honorific title, but Xiao Jie didn't seem to like it very much, so he deliberately used the title "Miss Guan" in return for herself.

"The head anchor Ni Die and the former Yun Xiabai have a cooperative relationship with Ye Taodu. Of course, Yun Xiabai's company later merged with Nana, so his cooperation with Ye Taodu has also terminated."

Xiao Jie has been doing a lot of make-up lessons these days. Although there are no cosmetics companies among his favorite investment targets, since he wants to solve Ye Taodu's troubles, it is impossible for Xiao Jie not to learn about the live broadcast that most beauty companies are currently using. E-commerce sales model.

"A person who is good-looking can be an anchor, and someone who has a cheerful personality and likes to chat with people can also be an anchor. The profession of an anchor gives people a lot of room for fantasy, but Guan Sha, you have to ask yourself first, can you be an anchor? suffering." Xiao Jie said.

"I dare to start a business, so why not be afraid of suffering?" Guan Sha looked directly into Xiao Jie's eyes, "Shouldn't it be broadcast for four hours a day, and then every day without interruption, without sleep at night? I can do it!"

"But... I remember that you only have one product right now?" Jiang Yifan asked his own question, "One product should not broadcast for four hours a day..."

"Uh... that..." Guan Sha felt a little embarrassed, "I can also bring other people's goods first, interspersed with my own, and wait until I become popular one day, and then specialize in making my own brand."

Even though Guan Sha doesn't really want to do this in her heart, this is indeed a way. Who makes the pit fees of other anchors so "crap" and the commission so expensive!
"Have you been to Hangzhou Jiubao?" Xiao Jie asked Guan Sha.

Seeing Guan Sha shaking her head, Xiao Jie smiled slightly, "I just went to Jiubao, Hangzhou, where the anchors go to grab goods every day after the broadcast.

I have seen with my own eyes that those anchors will be very anxious if they can’t find the right product, because if they can’t find the product, they will have nothing to talk about the next day. Even if they find it, the supply of good products is limited. Always intense.

If you become an anchor, the source of goods alone can make you very anxious, because if you want to do it for a long time, you have to ensure the quality of the goods in your live broadcast room, which means you have to grab others from the source. You have to start the broadcast regularly every day, and you have to talk continuously for three or four hours, even if your voice is hoarse, you have to continue. After you become popular, you can’t stop when your popularity increases. This is the foundation of survival in the live broadcast industry. "

The possibility of a hoarse voice may have been expected by Guan Sha long ago, but she was indeed negligent about the source of goods that Xiao Jie pointed out.

Guan Sha thought that the difficulty of being an anchor was only in sales, as long as she did a good job in sales, she would be able to stand out. She never thought that the strength of the procurement side would have to be strong to make a living.

Just listen to Xiao Jie continuing, "As far as I know, there are tens of thousands of live broadcasts on major platforms every day. Behind these tens of thousands of live broadcasts are thousands of anchor organizations and tens of thousands of individual anchors. 30% of the market share is owned by Yun Xiabai, 20% by Ni Die, and the remaining 50% is owned by major, medium and small anchors."

Du Jing on the side gnawed on the chicken feet and listened with gusto.

She likes to listen to Xiao Jie's speech, because Xiao Jie speaks very well every time.

Many years ago, Du Jing listened to Xiao Jie's analysis of the competition pattern of the domestic catering industry in his hot pot restaurant.

Industry dynamics, cost analysis, development of potential competitors, expansion speed of chain stores, etc., all of which Xiao Jie analyzed clearly and logically. Many of the viewpoints were convinced by industry practitioners like Du Jing’s parents. Therefore, since then, Du Jing has a strong sense of admiration and trust towards Xiao Jie.

In the end, the facts also proved that some research and suggestions put forward by Xiao Jie at that time did provide a solid theoretical support for the cross-regional development of Du Da Niang Hot Pot Restaurant.

"You are entering the arena now to compete with tens of thousands of individual anchors for the remaining 50% of the market share." Xiao Jie said seriously to Guan Sha, "You may say that as long as you work hard and persevere, one day you will He will stand out, he will become the second Yun Xiabai or the second Ni Die, right?"

Guan Sha didn't speak, and everyone didn't speak.

I just heard Xiao Jie continue, "But as I said before, statistically, this is a small-probability event, and it is almost impossible to happen. The birth of a head-carrying anchor does not depend on personal efforts alone, it also needs time." , Geographical advantages and harmonious people.

For example, Yun Xiabai and Ni Die, they actually caught up with the earliest bus with goods for live broadcasting, they were the first batch of people to get on the bus. When they started live broadcasting, no one knew that live broadcasting can make money, so they When you started, there were almost no competitors, but now you Guansha has thousands of opponents.

Furthermore, they are actually developing along with the platform, and the platforms they rely on are phenomenal super apps, such as Taobao Live, such as Kuaishou and Douyin.

The surge in fans of Yun Xiabai and Ni Die is largely due to the traffic dividends of the platform's own development. Guan Sha, think about it, where is the next Taobao, Kuaishou and Douyin?How many such super platforms can be produced in a year? "

When Xiao Jie said this, Jiang Yifan took a sip of tea, Du Jing stopped chewing the chicken feet, and the chopsticks in Guan Sha's hand fell to the ground with a "crack".

Where is the next Taobao, Kuaishou and Douyin?How many such super platforms can be produced in a year?

These two questions for Xiao Jie are quite acute. This kind of national-level hot app has never appeared a few times in the entire history of Internet development, let alone a year.

Guan Sha didn't care about the chopsticks that fell on the ground, but stared at Xiao Jie closely, "So you want to tell me that if I don't become a top KOL in the end, it's not because I can't do it, nor because I didn't work hard enough, But did it not come at a good time?"

"Yes, but it's not just that." Xiao Jie replied.

Just as Xiao Jie was about to say something, Guan Sha's cell phone rang, and the caller was the business manager of Ni Die's team.

Guan Sha hurriedly signaled Xiao Jie to wait a moment, and then answered the phone.

Originally, Guan Sha was still hesitating about whether to cooperate with Ni Die for her new "Sha Huang" brand lipstick, but when the call was hung up, she felt that there was no need for any hesitation.

(End of this chapter)