Yanzi Valley of Jingcheng

Chapter 48

Guan Hongwei signaled everyone to continue walking forward. Due to the overcrowding of the wholesale market, it was almost shoulder to shoulder. It was almost impossible for Guan Hongwei, Xiao Jie and Ni Die to keep walking side by side, so they sometimes separated and sometimes got together again. .

"Mr. Xiao, why didn't your previous fund have a cosmetics company?" Guan Hongwei asked seemingly casually.

"The main reason is that in the past, the domestic high-end cosmetics market was dominated by foreign brands, and domestic brands could only compete in the low-end and mid-end markets. From an investment point of view, small companies have little investment value, and large companies often have better cash flow and are not short of money. , so it is difficult for our venture capital to get involved.”

What Xiao Jie said is also true. Although the average growth rate of the cosmetics industry has been very fast in recent years, there are only a handful of firm investment cases.

The melancholy that began to appear on Guan Hongwei's face at this time was naturally captured by Xiao Jie, who quickly added, "But Mr. Guan, domestic substitution of cosmetics is inevitable, and the market will be huge in the future. 40 years ago, our Chinese per capita spent on cosmetics every year. The cost of online shopping is 1 yuan, ten years ago this figure became 180 yuan, and this year it has exceeded 1800 yuan."

Guan Hongwei was a little surprised when he heard that, "The speed is good!"

"Well, it's a pity to give up on this market, but the overall development of domestic cosmetics brands is still in its infancy. Companies like Ye Taodu are exemplary. If they operate well, they will definitely grow explosively in the next few years."

Guan Hongwei nodded superficially after hearing this, but he still had doubts in his heart. After all, Ye Taodu's business situation this year was not as good as expected.

"Speaking of Ye Taodu... Mr. Xiao, how did you Jin Quan fall in love with this company?"

Hearing Guan Hongwei's question, Xiao Jie rubbed his nose, he didn't like Ye Taodu, it was the work of Wang Chao, an investment ghost.

Although Xiao Jie and Wang Chao are both investors of Golden Power, they haven't met each other twice so far. Now that Wang Chao is still in prison, Xiao Jie naturally doesn't know Wang Chao's real thoughts when he took Ye Taodu back. what is it.

"Actually, there is not much difference in the composition and performance of various domestic brands of cosmetics. Ye Taodu's team is relatively more experienced. Almost all its founders and executives have been in the industry for more than ten years, and their brand management and sales planning capabilities are better than others. strong brand."

Xiao Jie can only answer tentatively, after all, Ye Taodu's marketing model is a bit outdated.

Before the new marketing director, Hu Hai, can't make any achievements, Xiao Jie can't continue to brag about Ye Taodu without factual basis, and he can't make any promises to investors like Guan Hongwei, so he takes the initiative to bring the topic to a different place. belt.

"In fact, investors from all walks of life are now interested in the cosmetics industry. After all, when cosmetics were traditionally retailed, most of the resources were occupied by top brands, but now our shopping has gradually shifted from offline to online. Some cosmetics brands in the e-commerce channel are controlled by small and medium-sized companies other than head companies, so the investment value of these small and medium-sized companies has also increased.”

The reason why Xiao Jie revealed such a fact to Guan Hongwei was firstly to let Guan Hongwei understand the industry trends, and secondly, naturally, to indirectly dispel Guan Hongwei's doubts about the investment target of Jinquan "Hongfeng Jingshun No. 1" fund.

The message that Xiao Jie wants to pass on to Guan Hongwei is, to put it bluntly:
Ye Taodu, Jinquan invested in this company because it was the most marketing-savvy group of stupid birds at the beginning, and now not only Jinquan Group, but also many other venture capital companies have begun to pay attention to the field of beauty, Internet sales, e-commerce, etc. Commercial live broadcasting gives small and medium-sized companies the opportunity to take off. This industry has huge development potential, and the industry leaders who invest in it are absolutely right!

"Mr. Guan, now young people basically buy cosmetics online." Ni Die took over the conversation at this time, "Have you heard of Glossier? Its founder Emily Weiss also said not long ago that more than 70% of young people buy cosmetics online." Buy cosmetics through Instagram, and now the main platform for selling cosmetics in the United States is no longer offline retail stores, but YouTube."

Originally, it was time for Ni Die to sleep in the morning, but today she didn't sleep, but came to the wholesale market early, which she would never come to.

The reason is also simple. Ni Die has been working in the field of beauty makeup for ten years. What she wants is not only to help other businesses gain popularity, but to establish her own beauty brand and start a big business.

Since you want to do big things, you need money, a lot of money. Ni Die made a lot of money before, but most of it was taken away by the platform and the company that signed her. If she wants to build her own business empire, Ni Die needs more money.

Although Guan Hongwei doesn't know much about the beauty industry, he has a lot of money, not only money, but also interest.

So through the relationship between Ye Taodu and Jin Quan, Ni Die was finally able to communicate with Guan Hongwei face to face. Although she only slept for three hours last night, she still appeared in front of Guan Hongwei and Xiao Jie with a delicate face this morning.

"Miss Ni must be an expert. I don't doubt what you said." Guan Hongwei said with a smile, "You have so many followers in the live broadcast room. I was surprised when I saw it. It's not easy!"

Just as Ni Die was about to say something, she was pushed back by the oncoming crowd. Guan Hongwei then turned his head and said in surprise, "Young man, are you still here? Are you not doing research anymore?"

Behind Guan Hongwei, Ren Tianxing's neck turned red again, "Uh...that...I..."

"Follow." Xiao Jie on the side said, "I happen to have something to do with you later."

"Okay..." Ren Tianxing nodded quickly, thanking Xiao Jie for helping him out again.

The wholesale market was full of people, and the hawking was endless. The conversation between Guan Hongwei and Xiao Jie just now was heard intermittently by Ren Tianxing, who followed closely behind, but as long as he could hear a word, he would silently write it down. They are all outstanding figures in their respective fields.

Ren Tianxing hopes that one day, his circle of friends address book will be like Xiao Jie's, with Guan Hongwei and Ni Die such influential social elites in the industry.

"Haha, just right, young man! If you don't follow, I still want to ask Mr. Xiao for your phone number!" Guan Hongwei grinned.

"Ah?" Ren Tianxing was confused, wondering what a big guy like Guan Hongwei would do with a phone call from an unknown person.

"You and the little girl Guan Sha are friends, right?" Guan Hongwei smiled like a beckoning cat.

"Fuck... count..." Ren Tianxing said, "We live together."

"Ah?" Guan Hongwei's smile froze instantly.

Ren Tianxing hastily waved his hands, "No, no, I mean, we live very close together, both in Yanzi Valley, which is a newly remodeled urban village."

"A village in the city? Isn't that very messy?" The smile on Guan Hongwei's face completely disappeared.

Seeing this, Ren Tianxing immediately realized that Guan Hongwei didn't know much about his daughter's residence, so he hurriedly explained, "The street is a bit messy, but the security is still good. The farmer's house I live in is not good, but Guan Sha lives in a newly built community. ,she……"

Guan Hongwei snorted before Ren Tianxing finished speaking, "The newly built communities are all tube buildings, with more than a dozen households per elevator, right? It's impossible without a 30-storey building? A lot of villagers are collecting rent, right?"

"This……"

Ren Tianxing was powerless to refute this, he just secretly searched for Guan Hongwei on Baidu, what does he do?They are builders, and their main business is to build residential buildings. Does Guan Hongwei not understand such things as buying a piece of village land and then building commercial housing?

"Young man, what's your phone number?" Before Ren Tianxing could respond, Guan Hongwei's puffy face suddenly smiled again, "Let's keep in touch, and add one on WeChat!"

Ren Tianxing: "..."

(End of this chapter)