Yanzi Valley of Jingcheng

Chapter 53 The price is low enough

How to do it?

Guan Sha squatted on the tiled floor of the living room of the rented house in Yanzi Valley, looking at the 1654 lipsticks piled up by the wall with a sad face.

These returned lipsticks, together with their outer packaging, were piled up in several cartons in a messy manner. The height of the cartons was much higher than that of Guan Sha who was squatting.

When Guan Sha learned from Ren Tianxing that the twin sisters were completely "brushes", her lungs were about to explode.

But what can she do?
These lipsticks have indeed been sent out, and the recipients have been checked by Guan Sha and they are real. Of course, it is not clear whether these recipients have accepted the "private work" of the twin sisters operating company to help with the order. Got it.

Guan Sha thought that even if she took this kind of incident to court, let alone the chances of winning, the lawyer's fees and the time spent in litigation are all costs, and Guan Sha can't afford it at all.

Damn it!
Why did you choose these twin sisters in a daze in the first place!

Guan Sha cursed here, snorted, and smashed the unsealed box on the top in front of her, causing hundreds of lipsticks to roll all over the floor.

"What's the matter?" Du Jing, who had just come out of the shower, saw the lipstick all over the living room, her eyes widened.

"Do you think the twin 'Brush' will fall?" Guan Sha asked angrily.

Du Jing rolled her eyes at Guan Sha, jumped to the sofa and said, "Well, it won't happen for a while, they still have a lot of real fans in the live broadcast room, didn't these real fans also buy your lipstick? How much is 1000?"

"1328." Guan Sha said.

"Yes, at least they sold 1328 lipsticks for you, didn't they?" Du Jing sat down on the sofa, "The disgusting man with long hair and a waist anchor we talked about before, his record is only a few hundred. Also, I heard that Ni Die’s live broadcast room sometimes only has this number, so the twins’ brushes’ are indeed small heads, and the pit fee for small heads is only this price, and the effect is just like this...”

"But I'm very aggrieved!" Guan Sha stood up suddenly as she spoke, almost wanting to cry. At this moment, her eyes suddenly went dark, she couldn't see anything, her legs were weak, and she almost couldn't stand still. .

Oops!

Forget about your hypoglycemia!

"what!"

Just when the "blind" Guan Sha was flustered, she suddenly heard Du Jing's scream, followed by the sound of something hitting the ground heavily.

When the picture in front of Guan Sha became clear again, she saw Du Jing slumped to the ground, her face writhing in pain.

"What's the matter with you?" Guan Sha stood on the spot with her knees slightly bent, she was confused, wasn't she the one who should have fallen?

Du Jing rubbed her buttocks and complained, "I was afraid that you would have hypoglycemia and rushed over to help you... Oh, it's all your fault for these broken lipsticks!"

Du Jing kicked away the lipstick on the ground that was stumbling her, but this kick made her buttocks twitch with pain.

Seeing that Du Jing was covering her buttocks and almost couldn't open her eyes, Guan Sha burst into a smile, thinking that it was fair this time, these lipsticks are not only stumbling her, but also Du Jing.

"Laughing at your grandma!" Du Jing complained, "Throw away these crap and don't sell it! You don't want to do this at all! It's troublesome to make some money!"

"Grandma Du, do you think it's not troublesome for your hot pot restaurant to make money?! The snow cows are cut piece by piece, and they also provide manicure services to prevent customers from waiting in line. It’s all chopped up by people with a knife?! It’s not troublesome for anyone to make some money?! You start from scratch and see for yourself?!”

Guan Sha knew that Du Jing was doing it for her own good, but she just refused to accept it.

The lipsticks all over the floor, in the eyes of Guan Sha at this time, are not lipsticks, but 128 yuan all over the floor, but they are also empty checks that cannot be cashed out.

Guan Sha remembered that when she and Du Jing visited the factory, the boss with small eyes said:
"Now the price is low and easy to sell, otherwise your live broadcast competitiveness will not be as competitive as others. Look at their lipstick sister, Ni Die, and Nai Xianger. Isn't it the lowest price in the entire network? You have to compete with others for the price what to do?"

"The current market is all about cost performance."

Guan Sha thought of the "mother fox" in Fengnian Factory when she talked about Nana, the second domestic beauty brand, and said,
"The characteristic of their house is that they are cheap. They want cheap goods. It can be said that they are extremely cheap. You can come as cheap as you can."

"Don't talk about quality with Nana, cheap is good, choose whichever factory offers the cheapest, and the factories that cooperate with them basically can't make money..."

Guan Sha thought of Xiao Jie, and Xiao Jie said to her in a very serious tone: "

"Do you know why Ni Die asked you to go back to change the product and re-produce it, and the last 128 yuan lipstick was only sold for 48 yuan? Because she not only wants your product to be good, but also your price to be low. It is the core competitiveness of her studio."

"I'm not surprised that Ni Die asked you for the lowest price on the entire network, or even the lowest price in the next three years, because if she doesn't have such bargaining capital, her fans won't be able to keep them, and they will go to other places. The live broadcast room of the anchor with a lower price.”

Almost everyone is reminding Guan Sha that if she wants to survive in the cosmetics and live broadcast industry, she must meet a necessary condition, which is that the price is low enough.

But this necessary condition just doesn't apply to Guansha's concept of being a mid-to-high-end brand, so she gradually discovered that she went the wrong way from the beginning.

"I'm talking to you, can I still have a good talk?!" Du Jing sat back on the sofa with an angry face, "I haven't started a business before, but I don't know you yet? Unreliable! By the way, Brother Yifan told me that your home is Guanhong Real Estate. Why did you say you were so secretive at school? They were all bought by your family... I don't understand, can't you do something that you are good at? For example, something related to the house, what's the matter with messing around with cosmetics... This industry is too deep and not suitable for us Kind of white to play!"

"You said, my lipstick with a cost of 10 yuan sells for 128 yuan. Is it really expensive?"

Guan Sha didn't seem to hear Du Jing's long list of complaints at all, she tilted her head and thought.

The selling price of 128 yuan, the cost of 10 yuan, what is the extra 118 yuan?
In accounting, this part is gross profit, but what is gross profit?What does gross profit represent?
Does it represent the value-added part of the product?
But why is this value-added part worth 118 yuan?
Is it because of the brand premium?
But for a brand that has just been born, why does it have a cost premium of 10 yuan at a cost of 118 yuan?
It was only now that Guan Sha began to seriously think about this issue.

"Ding dong!" The doorbell rang, Guan Sha and Du Jing looked at each other, wondering who would come to ring the doorbell at night.

"Is anyone there?" A young woman's voice came from outside the door.

(End of this chapter)