Yanzi Valley of Jingcheng

Chapter 52

"You young man Jin Quan is really nice and honest. There are not many people who are honest these days."

In a high-end club in Jingcheng District of Qingyang, Guan Hongwei praised Ren Tianxing with Xiao Jie while wiping his golf clubs.

Guan Hongwei likes to play golf as soon as he is full, especially indoor golf. This kind of activity that requires little exercise and does not need to drive all over the mountains to pick up balls is Guan Hongwei's favorite.

After the three left the teahouse, Ren Tianxing left under Xiao Jie's hint, and Guan Hongwei invited Xiao Jie to play together.

Guan Hongwei admired Ren Tianxing so much, it was natural that Ren Tianxing fully reported his crash in Yanzi Valley to Guan Hongwei.

Ren Tianxing not only admitted that he was unfamiliar with driving skills, but also confessed that the reason why he had to bite the bullet and took the car keys handed over by the leader was that he was afraid that his weakness of not being able to drive would affect his entry-level financial rights.

Xiao Jie hadn't heard of this before, but he knew how much Ren Tianxing valued this job, so it's not surprising that Ren Tianxing could make such a move.

"Live streaming, what do you think?" Guan Hongwei suddenly asked Xiao Jie this question. He really wanted to know Xiao Jie's opinion. After all, it was Ni Die and Ren Tianxing who expressed their opinions in the teahouse before. I haven't spoken yet.

"Top anchors like Yun Xiabai and Ni Die have actually encountered bottlenecks long ago, and their fan base growth has slowed down," Xiao Jie said.

"Oh? Then how do you think it should be broken?" Guan Hongwei asked.

"If we break the game, we can only let them cross-platform, that is, go out of the circle, engage in live broadcasts or short videos on other platforms to attract fans, and then feed back the newly attracted traffic to the original live broadcast platform."

Seeing Guan Hongwei nodding thoughtfully, Xiao Jie continued: "The current live streaming is actually a combination of offline sales and e-commerce, so that online celebrity consumers like Ni Die and Yun Xiabai can experience the products. functionality, taste and texture."

As soon as Xiao Jie mentioned Yun Xiabai, Guan Hongwei hurriedly asked, "You told me that Yun Xiabai is a coyote, and he joined Nana, so our Ye Taodu..."

"Don't worry about this." Xiao Jie said, "Yun Xiabai's style of play is to keep promoting sales. His personal influence can indeed increase the sales and market share of Nana's products in a short period of time. But this kind of online celebrity marketing and selling goods at lower prices, lowering costs, is just a surprise and guerrilla war. Short-term harvests are fine, but long-term ones can’t. As far as I know, many factories are already unwilling to cooperate with Nana. If he continues to operate like this, sooner or later there will be problems with the supply chain."

Guan Hongwei nodded when he heard the words, but his expression was still dignified, so Xiao Jie added, "Nana's goods are not comparable to Ye Taodu's, and the quality is much worse.

Yun Xiabai really boosted Nana’s sales this year by himself, but an anchor like him is actually just a product showcase and sharer. Whether people recognize the brand or not depends on the quality of the product. For example, when we go to When buying goods at the counter, the goods are the most important thing, not the counter sister. "

Although Xiao Jie was calm on the surface, he was a little nervous in his heart.

Guan Hongwei is still not aware of the deterioration of the investment income of Hongfeng Invesco No. 1 Fund. In fact, from the first moment Xiao Jie saw Guan Hongwei today, he was hesitant to confess to him.

Xiao Jie thought that if he didn't say anything, Guan Hongwei would definitely blame himself if the fund encountered difficulties in repaying the principal in the future, and it would be difficult to ask him for accommodation at that time.

But if it is said now, Guan Hongwei may not be willing to extend the investment period, and may even redeem the fund shares in advance. If so, it will make Xiao Jie's work worse.

Xiao Jie rubbed his fingers, he had been with Guan Hongwei all day, if he said he didn't want to achieve something, it was impossible, but now Xiao Jie thought it was not the best time, so he continued to answer Guan Hongwei's question calmly.

"Yun Xiabai has cut off most of Nana's sales channels, mainly focusing on live broadcasts, especially new products, but if marketing is always obsessed with live broadcasts, it will be putting the cart before the horse. The most important thing is to continuously optimize products. Constantly improve the reputation of the brand itself.”

"Oh, I have to let my little girl Guan Sha learn a lot from you!" Guan Hongwei said with emotion, "Isn't she just focusing on being a brand? You have to guide her more, I think she wants to dive into the live broadcast right now! "

"Mr. Guan is relieved of this, and Qianjin attaches great importance to the brand itself." When Xiao Jie said this, he thought of something, and his face became serious. The operation mode is not light. Ni Die also said that the most important thing in this business is the supply chain. She not only has a large team, but also has her own factory. If you want to expand some diversified industries for Guanhong Real Estate, you may lighten the operation. It is more suitable for the industry of the model, such as investing in some Internet platform companies.”

It has to be said that Xiao Jie's words touched Guan Hongwei's heart.

The development direction of real estate companies like Guanhong Real Estate is to light assets, just like a soldier who removes unnecessary heavy objects from his body as much as possible so that he can go into battle lightly. He can not only move flexibly, but also run far.

"Listen to you!" Guan Hongwei said boldly, "You Jin Quan are really full of talents! Needless to say, even that kid Ren Tianxing is not bad."

When Guan Hongwei talked about Ren Tianxing, his eyes were shining, "You said that he is not only honest, but also very serious about his work." Guan Hongwei continued to praise Ren Tianxing after swinging a shot, "He went to the market, he really ran a lot of things. , Just what he said during the meal, why Ni Die broadcasted twice, other anchors dare not broadcast, what time interval, etc. How would you know if you didn’t really go to the market?!”

Speaking of this, Guan Hongwei put down his cue, "And you asked him about the matter of brushing traffic. I think his point of view is very correct. Content and quality are king, isn't it like this? There is no content and quality, only data What's the use? It's just a paper tiger!"

Xiao Jie himself agrees with Ren Tianxing's point of view.

When the entire live broadcast industry no longer speaks with data, but with the value generated by the content, it will be the time when the industry will truly develop and mature. Xiao Jie's prediction.

"... At that time, both merchants and our consumers, ordinary people, fully adapted to the routines of the Internet age, knowing that we should not only look at things by their appearance, but must walk in with a deep heart, that is... er... that is, when we When the mentality is no longer impetuous!"

In the era of the Internet and big data, people are no longer impetuous when they don’t scan data. Ren Tianxing’s argument has invisibly raised the industry research to a higher level.

Thinking of this, Xiao Jie couldn't help recalling that when Ren Tianxing discussed the shared power bank industry at that time, he expressed the truth that scientific and technological progress will never catch up with human greed.

Xiao Jie suddenly found Ren Tianxing very interesting. This seemingly silly young man has a deep understanding of human nature. This understanding seems to be innate in him, and he can use it inadvertently for industry research. In Xiao Jie's view, this ability is an essential skill for an excellent venture capitalist, that is, a thorough understanding of human nature.

Investment is investing in people. Although money enters the company, all companies are run by people. To understand a company, one must understand the company’s founders, executive team, other talents of the company, and the company’s main customer groups And the supplier group, it can be said that none of the investors' inspections of the company can leave the basic unit of "people".

Therefore, whether an investor has a transparent comprehension of human nature directly determines whether he will look at people, and whether he will look at the present and future of the company through people. As long as the person is right, the investment can basically be wrong.

"It's embarrassing for this kid. You haven't joined the job yet. If you don't join the job, you will do it like this. Who would be willing to do this now after 95? You say you are too..." Guan Hongwei suddenly complained to Xiao Jie, "Why don't you give it to me? I'm short of people here."

(End of this chapter)