Yanzi Valley of Jingcheng
Chapter 51
Chapter 51
When Ni Die was instilling information about the industry situation to Guan Hongwei, it felt like she was doing a live broadcast, but this time Ni Die was trying to market herself and the 300-person team behind her.
Some of Ni Die's viewpoints were not understood by Ren Tianxing, and some were diametrically opposed to Ren Tianxing's research conclusions.
For example, Ren Tianxing originally believed that the live streaming anchors do not export content externally and are not content-based KOLs, but in fact, a live broadcast room without content will inevitably not be able to retain the number of viewers, and it will not be large, let alone become a top streamer.
Ni Die said a lot after that, but what Ren Tianxing gradually paid attention to was not what Ni Die said, but her dark circles under the eyes that became more obvious due to the fading of the concealer.
Looking closely at Ni Die, although her eyes are bright and resolute, what she can't hide is the fatigue caused by lack of sleep.
Before she knew it, it was 5:30 pm, and the alarm clock reminded Ni Die that she had to go back to the studio to start preparing for tonight's live broadcast.
Before Ni Die left, Xiao Jie suddenly smiled and asked her, "How often do you go back to your hometown now?"
Ni Die put away the bag and said, "When I was still in the lipstick factory, I was not used to the food in the cafeteria, and I was quite homesick. Later, my mother also persuaded me, saying that Qingyang is under such a heavy pressure, why stay here Suffering, but I always say that Qingyang is very good, just wait a little longer, wait a little longer and then go back, and then wait for ten years."
Ni Die's words shocked everyone. It turned out that this hard-working lipstick sister hadn't been home for ten years.
Guan Hongwei couldn't take it anymore after hearing this, and immediately reminded Ni Die, "If my daughter Guan Sha asks you this question next time, you have to lie."
"Okay!" Ni Die smiled sassyly, "I told her that I would come back once a year."
"No, no, it must be said twice a year! At least twice!" Guan Hongwei emphasized solemnly.
Everyone laughed.
Ren Tianxing looked at the back of Ni Die going away, knowing that she must continue to work later, the broadcast will start on time at 8:00 in the evening, and there is a high probability that after the broadcast, there will be a product selection meeting with all the merchants. I don’t know when I can go to bed. The aura of the actress actually stems from her extraordinary efforts.
Thinking of this, Nintendo is full of energy.
Right now, although he needs to squeeze the subway to commute, and Mo Ru and the two are living a tight life every day, Ren Tianxing really doesn't feel how hard life is, but feels that the days of striving upward are sweet and hopeful.
After Ni Die left, Guan Hongwei asked Xiao Jie bluntly, "Do you think Ni Die has a high success rate in branding?"
Xiao Jie thought for a while and replied: "She is professional and close to the market. She knows what consumers want. It is not difficult to sell products based on her fan base and influence, but it takes time to develop a brand."
Guan Hongwei twitched his eyebrows, "So you mean... you can vote?"
Xiao Jie shook his head, "Vote for her, the efficiency is too slow, I have a better idea."
"Oh? What do you think?" Guan Hongwei became curious.
"Guan Zong, your funds have already held a lot of shares in Ye Taodu through us, and Ye Taodu is now the number one in the industry. Although it has been a bit difficult recently, as long as we help consolidate the position of the boss Still stable."
"Then Ni Die won't vote, right?" Guan Hongwei asked.
When Ren Tianxing heard this, he really broke into a cold sweat for Ni Die. Just now she talked non-stop for more than two hours just to get financing from Guan Hongwei, and now it seems that she might be in vain.
Xiao Jie took a leisurely sip of tea, "We must make use of Ni Die's professionalism and influence."
Speaking of which, he looked at the confused Guan Hongwei and smiled slightly, "Mr. Guan, didn't Nana accept Yun Xiabai? How about we let Ye Taodu merge with Ni Die?"
Guan Hongwei frowned slightly after hearing this, "That's good, but is Ni Die willing? Isn't she just thinking about building her own brand?"
"It's not a problem, Ye Taodu can also have multiple sub-brands, right?" Xiao Jie added, "Ni Die can do what she wants, and at the same time she can also do a good job of marketing Ye Taodu's other products. It would be a pity for such a big KOL to change from the front of the stage to behind the scenes by giving full play to her advantages as an anchor with goods."
Guan Hongwei lowered his eyebrows and pondered for a while, and when he was about to say something, he heard Xiao Jie say, "Of course, this is just my idea, whether the two parties are willing to cooperate is another matter, but if Mr. Guan agrees, we Jin Quan can try our best to facilitate this thing."
"Ye Taodu allows Ni Die to develop his own sub-brand, as long as he distributes the benefits well, I have no objection." Guan Hongwei said.
Ren Tianxing, who was listening on the sidelines, couldn't help feeling in his heart that the two men in front of him had arranged Ni Die's fate in a few words.
Ren Tianxing guessed that the sub-brands under Ye Taodu mentioned earlier should be similar to Parkson Catering Group's catering brands such as KFC, Pizza Hut, Taco Bell, Ed Bear and Haizike. If this is the case, Ni Die should be willing .
In Ren Tianxing's eyes, Ni Die's biggest competitor is Yun Xiabai. After all, as a top streaming anchor, Yun Xiabai already has his own brand.
After joining Ye Taodu, the probability of Ni Die killing Yun Xiabai will be much higher than if she does it alone.
"Young man, what do you personally think of the live broadcasting business? Especially the thing about swiping traffic." Guan Hongwei suddenly asked Ren Tianxing, with a very kind smile on his face.
Ren Tianxing was refreshed and knew that his opportunity to perform was coming, so he said seriously, "I think this kind of traffic swiping is unavoidable in the short term. In the Internet age, superficial data can deceive most people."
"Then when do you think no one will swipe data?"
The person who asked this question was no longer Guan Hongwei, but Xiao Jie.
Xiao Jie's sharp gaze made Ren Tianxing's heart beat extremely fast. Ren Tianxing had never considered this question before, how would he know when everyone can stop using traffic?I guess even ghosts don't know...
But Ren Tianxing warned himself that he had to answer this question, let alone answer it wrongly. This was the first time Xiao Jie directly checked whether Ren Tianxing's "homework" was in place. up.
The cold sweat on Ren Tianxing's back kept breaking out, but his facial expression was still calm, his eyes stayed on the empty plate on the table for a moment, and then he replied: "When no one is willing to swipe the data, it is the market. At a time when no one in the world cares about these data.”
Xiao Jie didn't have any special expression on his face after hearing this, but it was this expression that made the string in Ren Tianxing's heart tense even more.
He didn't know whether Xiao Jie was satisfied with his answer or not.
So Ren Tianxing hurriedly added, "Of course, the easiest thing to present in the Internet age is data, because data is placed there every day, and all kinds of changes, whether true or false, are also reflected there. Many people nowadays just want to save trouble, and don't look at the content. Look at the data. The data of a live broadcast room is like the appearance of a house. Some people think the house is good when they see the house is tall and the brick walls are new. So these brush data will definitely not disappear in the short term.”
After hearing this, Xiao Jie still didn't speak, as if he was waiting for Ren Tianxing to continue.
Ren Tianxing couldn't help biting his lip, he knew that Xiao Jie didn't seem to be satisfied with what he just said, or not completely satisfied.
What is he waiting for himself to say next?
Ren Tianxing immediately turned his brain around. The last sentence he said just now was: So these swiping data will definitely not disappear in the short term.
But Xiao Jie’s question just now is: Then when do you think no one will go to brush data?
Ren Tianxing suddenly realized that what he said just now did not draw a definite conclusion to Xiao Jie at all. If it will not disappear in the short term, it means it will exist for a long time. How long will it last?
"So President Xiao..." Ren Tianxing continued to break down, and he also thought while talking, "I think when the data is not swiped, it means that the entire live broadcast marketing industry will no longer speak with data, but with the value generated by the content. At that time, both merchants and our consumers, ordinary people, fully adapted to the routines of the Internet age, knowing that we should not only look at the appearance of things, we must walk in with a deep heart, that is... uh... that is, when we When the mentality is no longer impetuous!"
No one knows when the human mentality will be less impetuous, but it will definitely not be possible in the short term. If everyone does it, there will naturally be no need for those exaggerated data in the live broadcast room.
Ren Tianxing's answer did not give a specific time point, but the conclusion he gave was something that Xiao Jie could not refute.
Before Xiao Jie could say anything, Guan Hongwei on the side gasped in admiration, "The young man is pretty good! How did you meet the little girl Guan Sha?"
Originally, Guan Hongwei asked a very simple question, but Ren Tianxing fell into a struggle again. He couldn't say that it was because his driving skills were too poor, and he stepped on the gas pedal while reversing. As a result, he hit Guan Sha's Porsche and put Guan Hongwei's daughter in a dangerous situation. ...
If you say that, then the goodwill you have built up with Guan Hongwei with great difficulty before will be gone.
"Garage, I met in the garage of Yanzi Valley." Ren Tianxing had a simple and honest expression, "At that time, Guan Sha was looking for a parking space in the garage, and I was just about to help the leader of our team back out..."
When Ren Tianxing said this, he deliberately stopped and looked at Guan Hongwei.
"Oh, so she wants to get into your parking space." Guan Hongwei said.
Ren Tianxing nodded quickly, "Yes."
Ren Tianxing didn't know if Guan Sha wanted to enter Ma Yu's parking space at that time, but he thought that if he had already backed out the car and there was an empty parking space, Guan Sha would not have driven in, so there was nothing wrong with explaining it this way.
But after all, this still omits the intermediate process, Ren Tianxing feels uneasy about this, doesn't he say that this process is really no problem?Ma Yu knows Xiao Jie, Xiao Jie knows Guan Hongwei, and Guan Sha is Guan Hongwei's daughter. Don't you say that paper can really cover fire?
(End of this chapter)
When Ni Die was instilling information about the industry situation to Guan Hongwei, it felt like she was doing a live broadcast, but this time Ni Die was trying to market herself and the 300-person team behind her.
Some of Ni Die's viewpoints were not understood by Ren Tianxing, and some were diametrically opposed to Ren Tianxing's research conclusions.
For example, Ren Tianxing originally believed that the live streaming anchors do not export content externally and are not content-based KOLs, but in fact, a live broadcast room without content will inevitably not be able to retain the number of viewers, and it will not be large, let alone become a top streamer.
Ni Die said a lot after that, but what Ren Tianxing gradually paid attention to was not what Ni Die said, but her dark circles under the eyes that became more obvious due to the fading of the concealer.
Looking closely at Ni Die, although her eyes are bright and resolute, what she can't hide is the fatigue caused by lack of sleep.
Before she knew it, it was 5:30 pm, and the alarm clock reminded Ni Die that she had to go back to the studio to start preparing for tonight's live broadcast.
Before Ni Die left, Xiao Jie suddenly smiled and asked her, "How often do you go back to your hometown now?"
Ni Die put away the bag and said, "When I was still in the lipstick factory, I was not used to the food in the cafeteria, and I was quite homesick. Later, my mother also persuaded me, saying that Qingyang is under such a heavy pressure, why stay here Suffering, but I always say that Qingyang is very good, just wait a little longer, wait a little longer and then go back, and then wait for ten years."
Ni Die's words shocked everyone. It turned out that this hard-working lipstick sister hadn't been home for ten years.
Guan Hongwei couldn't take it anymore after hearing this, and immediately reminded Ni Die, "If my daughter Guan Sha asks you this question next time, you have to lie."
"Okay!" Ni Die smiled sassyly, "I told her that I would come back once a year."
"No, no, it must be said twice a year! At least twice!" Guan Hongwei emphasized solemnly.
Everyone laughed.
Ren Tianxing looked at the back of Ni Die going away, knowing that she must continue to work later, the broadcast will start on time at 8:00 in the evening, and there is a high probability that after the broadcast, there will be a product selection meeting with all the merchants. I don’t know when I can go to bed. The aura of the actress actually stems from her extraordinary efforts.
Thinking of this, Nintendo is full of energy.
Right now, although he needs to squeeze the subway to commute, and Mo Ru and the two are living a tight life every day, Ren Tianxing really doesn't feel how hard life is, but feels that the days of striving upward are sweet and hopeful.
After Ni Die left, Guan Hongwei asked Xiao Jie bluntly, "Do you think Ni Die has a high success rate in branding?"
Xiao Jie thought for a while and replied: "She is professional and close to the market. She knows what consumers want. It is not difficult to sell products based on her fan base and influence, but it takes time to develop a brand."
Guan Hongwei twitched his eyebrows, "So you mean... you can vote?"
Xiao Jie shook his head, "Vote for her, the efficiency is too slow, I have a better idea."
"Oh? What do you think?" Guan Hongwei became curious.
"Guan Zong, your funds have already held a lot of shares in Ye Taodu through us, and Ye Taodu is now the number one in the industry. Although it has been a bit difficult recently, as long as we help consolidate the position of the boss Still stable."
"Then Ni Die won't vote, right?" Guan Hongwei asked.
When Ren Tianxing heard this, he really broke into a cold sweat for Ni Die. Just now she talked non-stop for more than two hours just to get financing from Guan Hongwei, and now it seems that she might be in vain.
Xiao Jie took a leisurely sip of tea, "We must make use of Ni Die's professionalism and influence."
Speaking of which, he looked at the confused Guan Hongwei and smiled slightly, "Mr. Guan, didn't Nana accept Yun Xiabai? How about we let Ye Taodu merge with Ni Die?"
Guan Hongwei frowned slightly after hearing this, "That's good, but is Ni Die willing? Isn't she just thinking about building her own brand?"
"It's not a problem, Ye Taodu can also have multiple sub-brands, right?" Xiao Jie added, "Ni Die can do what she wants, and at the same time she can also do a good job of marketing Ye Taodu's other products. It would be a pity for such a big KOL to change from the front of the stage to behind the scenes by giving full play to her advantages as an anchor with goods."
Guan Hongwei lowered his eyebrows and pondered for a while, and when he was about to say something, he heard Xiao Jie say, "Of course, this is just my idea, whether the two parties are willing to cooperate is another matter, but if Mr. Guan agrees, we Jin Quan can try our best to facilitate this thing."
"Ye Taodu allows Ni Die to develop his own sub-brand, as long as he distributes the benefits well, I have no objection." Guan Hongwei said.
Ren Tianxing, who was listening on the sidelines, couldn't help feeling in his heart that the two men in front of him had arranged Ni Die's fate in a few words.
Ren Tianxing guessed that the sub-brands under Ye Taodu mentioned earlier should be similar to Parkson Catering Group's catering brands such as KFC, Pizza Hut, Taco Bell, Ed Bear and Haizike. If this is the case, Ni Die should be willing .
In Ren Tianxing's eyes, Ni Die's biggest competitor is Yun Xiabai. After all, as a top streaming anchor, Yun Xiabai already has his own brand.
After joining Ye Taodu, the probability of Ni Die killing Yun Xiabai will be much higher than if she does it alone.
"Young man, what do you personally think of the live broadcasting business? Especially the thing about swiping traffic." Guan Hongwei suddenly asked Ren Tianxing, with a very kind smile on his face.
Ren Tianxing was refreshed and knew that his opportunity to perform was coming, so he said seriously, "I think this kind of traffic swiping is unavoidable in the short term. In the Internet age, superficial data can deceive most people."
"Then when do you think no one will swipe data?"
The person who asked this question was no longer Guan Hongwei, but Xiao Jie.
Xiao Jie's sharp gaze made Ren Tianxing's heart beat extremely fast. Ren Tianxing had never considered this question before, how would he know when everyone can stop using traffic?I guess even ghosts don't know...
But Ren Tianxing warned himself that he had to answer this question, let alone answer it wrongly. This was the first time Xiao Jie directly checked whether Ren Tianxing's "homework" was in place. up.
The cold sweat on Ren Tianxing's back kept breaking out, but his facial expression was still calm, his eyes stayed on the empty plate on the table for a moment, and then he replied: "When no one is willing to swipe the data, it is the market. At a time when no one in the world cares about these data.”
Xiao Jie didn't have any special expression on his face after hearing this, but it was this expression that made the string in Ren Tianxing's heart tense even more.
He didn't know whether Xiao Jie was satisfied with his answer or not.
So Ren Tianxing hurriedly added, "Of course, the easiest thing to present in the Internet age is data, because data is placed there every day, and all kinds of changes, whether true or false, are also reflected there. Many people nowadays just want to save trouble, and don't look at the content. Look at the data. The data of a live broadcast room is like the appearance of a house. Some people think the house is good when they see the house is tall and the brick walls are new. So these brush data will definitely not disappear in the short term.”
After hearing this, Xiao Jie still didn't speak, as if he was waiting for Ren Tianxing to continue.
Ren Tianxing couldn't help biting his lip, he knew that Xiao Jie didn't seem to be satisfied with what he just said, or not completely satisfied.
What is he waiting for himself to say next?
Ren Tianxing immediately turned his brain around. The last sentence he said just now was: So these swiping data will definitely not disappear in the short term.
But Xiao Jie’s question just now is: Then when do you think no one will go to brush data?
Ren Tianxing suddenly realized that what he said just now did not draw a definite conclusion to Xiao Jie at all. If it will not disappear in the short term, it means it will exist for a long time. How long will it last?
"So President Xiao..." Ren Tianxing continued to break down, and he also thought while talking, "I think when the data is not swiped, it means that the entire live broadcast marketing industry will no longer speak with data, but with the value generated by the content. At that time, both merchants and our consumers, ordinary people, fully adapted to the routines of the Internet age, knowing that we should not only look at the appearance of things, we must walk in with a deep heart, that is... uh... that is, when we When the mentality is no longer impetuous!"
No one knows when the human mentality will be less impetuous, but it will definitely not be possible in the short term. If everyone does it, there will naturally be no need for those exaggerated data in the live broadcast room.
Ren Tianxing's answer did not give a specific time point, but the conclusion he gave was something that Xiao Jie could not refute.
Before Xiao Jie could say anything, Guan Hongwei on the side gasped in admiration, "The young man is pretty good! How did you meet the little girl Guan Sha?"
Originally, Guan Hongwei asked a very simple question, but Ren Tianxing fell into a struggle again. He couldn't say that it was because his driving skills were too poor, and he stepped on the gas pedal while reversing. As a result, he hit Guan Sha's Porsche and put Guan Hongwei's daughter in a dangerous situation. ...
If you say that, then the goodwill you have built up with Guan Hongwei with great difficulty before will be gone.
"Garage, I met in the garage of Yanzi Valley." Ren Tianxing had a simple and honest expression, "At that time, Guan Sha was looking for a parking space in the garage, and I was just about to help the leader of our team back out..."
When Ren Tianxing said this, he deliberately stopped and looked at Guan Hongwei.
"Oh, so she wants to get into your parking space." Guan Hongwei said.
Ren Tianxing nodded quickly, "Yes."
Ren Tianxing didn't know if Guan Sha wanted to enter Ma Yu's parking space at that time, but he thought that if he had already backed out the car and there was an empty parking space, Guan Sha would not have driven in, so there was nothing wrong with explaining it this way.
But after all, this still omits the intermediate process, Ren Tianxing feels uneasy about this, doesn't he say that this process is really no problem?Ma Yu knows Xiao Jie, Xiao Jie knows Guan Hongwei, and Guan Sha is Guan Hongwei's daughter. Don't you say that paper can really cover fire?
(End of this chapter)
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