Yanzi Valley of Jingcheng

Chapter 50

At first, Ren Tianxing couldn't understand Guan Hongwei's words. How can a father not want his children to succeed?
But after thinking about it, he guessed that Guan Hongwei did this because he didn't want Guan Sha to succeed in the field of beauty makeup.

Guan Hong Real Estate has such a huge family business, if there is no heir, or if the heir is not doing business properly, the Guan family will suffer a lot.

"Mr. Guan, no matter what, I think Guan Sha is dedicated to making the product well. Her lipsticks are made of the best materials."

Ren Tianxing began to praise Guan Sha in front of Guan Hongwei, and he directly came to a conclusion, "After researching so far, I think that whether it is live streaming or beauty makeup and skin care, the success is all because of the good products.

During this period of time, I watched a lot of live broadcasts, and various products with very ordinary textures were hyped up by the anchors.

For example, there is an "artifact to save women's aunts". The anchor said that it has a technology called EEFIT, which can inject high-energy light into the human body to solve the problem of dysmenorrhea. But I checked the Internet and found that the gold content of this EEFIT technology is very low. "It seems contrary to scientific common sense that a single irradiation can increase the heat content of coal.

So I carefully read the test report on this technology. The difference in the composition of the coal submitted for inspection is the core reason for the difference in the heat content identification results. It has nothing to do with the photon irradiation. In fact, even the patentee himself thinks this The gold content of the patent was too low, and I didn't bother to continue paying the patent fee in the end. The so-called artifact was actually a warm baby worth more than 500 yuan. "

"What happened later?" Guan Hongwei asked.

"Later, this so-called 'artifact' really faced various customer complaints, and some anchors were about to be banned, so..." Ren Tianxing smiled and glanced at Ni Die when he said this, "If the goods are not good, I think Ni Die Miss Ni, no matter how eloquent and contagious you are, it is impossible to become a top streamer, but your live broadcast room has always had a high praise rate, which proves that Miss Ni, your product selection team is very serious and responsible."

Ren Tianxing's words made Ni Die feel at ease in his heart. Ni Die didn't like this young guy at first, but now the more he looks at the fat on Ren Tianxing's face, the more cute he feels.

While admiring Ren Tianxing, Ni Die certainly did not forget to strike while the iron was hot. She immediately said, "Yes, there are no fakes in my live broadcast room, because I know that if I make money by selling fakes and gain popularity, I will definitely be born in the end because of traffic and lose money." Give trust, lose client trust, and my career is over."

Guan Hongwei nodded repeatedly after hearing this, and Xiao Jie, who had been silent for a long time, said, "Mr. Guan, a head anchor like Miss Ni not only has good goods, but also has strong bargaining power. She can often get the lowest discount from merchants." , which is unmatched by small and medium-sized anchors.”

"Yes!" Ren Tianxing echoed Xiao Jie, "When I went to the live broadcast base for interviews, some small anchors told me that they tried to avoid Ni Die in their selection.

If a product has been broadcast more than twice in Ni Die's live broadcast room, they will not broadcast it again, and even if it is broadcast, it will take a longer time interval. "

When Ni Die heard this, she glanced at Ren Tianxing with a smile. At this time, she felt that not only the fat on Ren Tianxing's face was cute, but the fat on his whole body was also cute.

The waiter at Daoxiangyuan served all the refreshments at once, so everyone began to eat one after another.

As for the next topic, Ren Tianxing couldn't talk about it for the time being, because it was mainly Ni Die who introduced to Guan Hongwei how she was engaged in brand live broadcast operations.

Ni Die said:
"In fact, the core advantage of my live broadcast room is not that I, Ni Die, can bring more goods, but the selection ability of our entire team. If a product wants to be displayed in my live broadcast room, it can pass three tests. First, our investment promotion and quality inspection team will first screen , The second is to designate a person to experience and try out the product, and finally I and my assistant will try it out, and it will only be broadcast if all pass."

"Before, Ms. Guan's lipstick was not so easy to use, so I gave her advice. After she changed it, it would definitely sell better. I, Ni Die, have the ability to give her targeted advice because I face consumers every day. You guys Thinking about how I chatted with consumers for 4 hours a day for three years, I must understand consumers better than her and those businesses.”

"Some people say that the KOLs we broadcast live are not real KOLs. We have no content, but how can we have no content? How can we retain people without content? For the same product, the selling points given to us by the brand are limited, but our anchor When we introduced, we talked about our own feelings and experience of using it, which is actually the content, and what the society is fighting for now is actually content creation.”

Ni Die also said that now it is the supply chain that determines the upper limit of the capacity of the live broadcast room.

"Our business started with live streamers, but it must eventually end up in the supply chain. Now that consumers have diverse needs, many products require reverse customization, which places high demands on the supply chain, especially in our live broadcast room. It is very easy to produce various Explosive models, orders of tens of thousands and hundreds of thousands at once, which have very high requirements on the production capacity of the factory, inventory level and logistics. "

(End of this chapter)