Yanzi Valley of Jingcheng

Chapter 64 It's Not a Risk

While Hu Hai and Xiao Jie were having a leisurely meal in Junshangwangfu, the meeting room of the headquarters of Nana Beauty Makeup Group exploded, and the primary target of public opinion attacks was Yun Xiabai, an Internet celebrity anchor who was proud of the spring breeze a while ago.

"Our market share this quarter has been overtaken by Ye Taodu!"

"I said before that you can't only do live broadcasts, and all major platforms need to be exposed to rain and dew!"

"Little Blue Book and similar platforms are now dominated by Ye Taodu, what should we do? Spend money to grab territory?"

"Our live broadcast room has been doing promotions, and the discounts are so discounted that we can't make money at all, and even many orders are still losing money!"

"The suppliers are also in a tight spot. We have lowered the factory price too low. Now a bunch of factories have put us on the blacklist and will not cooperate. I heard that they have formed an organization to boycott us, Nana!"

Gritting her teeth, Yun Xiabai suddenly stood up and shouted, "Stop talking!"

As soon as these words came out, all the executives shut up.

Although they didn't name their names in what they said just now, the person targeted was naturally Marketing Director Yun Xiabai, because the company's relevant policies were only implemented after Yun Xiabai came.

"All the products are sold in my live broadcast room because everyone here voted for it!" Yun Xiabai's voice seemed to be able to break glass, but his voice was still very strong.

"I saved millions of dollars in advertising costs for the company in a year. Why don't you mention it?! I have tens of millions of fans on the entire network platform, and the goods I prepare are often not available. Why don't you mention it? In this case If we are still casting a net like Ye Taodu, you can ask the factory if it can bear it!"

"The lack of stock is not because many factories don't renew their contracts with us..." A bold executive put forward his opinion, "I was opposed to reducing the factory's profits to such a low level before, but now..."

"Did I call out the lower purchase price alone?" Yun Xiabai snapped.

"I didn't target anyone, Director Yun, don't be so excited."

"Heh, who are you not targeting? Anyone with a discerning eye will understand who you are targeting!"

At this time, the general manager of Nana Group, who was sitting in the middle of the conference table, was in a state of desperation. He was annoyed by the meaningless quarrels in front of him.

The original idea of ​​the general manager was: to occupy the market with low prices, quickly destroy Ye Taodu, and then slowly increase the price after the company has stabilized, so as to restore the profit margin of the supply chain.

But now, Ye Taodu's overwhelming advertisements caught Nana by surprise, and the plan was completely messed up. For a while, everyone didn't have enough money to come up with favorable countermeasures.

Yun Xiabai is indeed a super head KOL with tens of millions of fans. Not only does he have many followers, but he also has strong purchasing power. If Yun Xiabai's level of sales is measured by sales, it is definitely the first in the industry.

But no matter how popular Yun Xiabai is, he can't match the entire market by himself. What's more, Ye Taodu recently brought Ni Die under his command, coupled with the advancement of various marketing channels, Nana's market share has returned to the industry. Second child.

Nana's general manager asked, "Did Ye Taodu have a new marketing director?"

"Yes," said an executive.

"Who?" Yun Xiabai asked impatiently.

"I heard...it's Hu Hai." The other party replied.

People in the beauty field may not have heard of Hu Hai, but Yun Xiabai, who has been in the e-commerce industry for many years, is very familiar with the name Hu Hai.

When Yun Xiabai was an ordinary merchandiser in a trading company, Hu Hai was already the marketing director of the company's e-commerce department.

Hu Hai's talent is not only reflected in marketing.

He has shown a higher level of command than ordinary people in terms of organizational structure optimization, workflow optimization, personnel structure optimization, warehousing and logistics optimization, distribution channel optimization, incentives optimization, and store operation optimization.

Hu Hai is not only good at carrying out drastic reforms to a company, but also good at inspiring the momentum and fighting spirit of employees.

The company once managed by Hu Hai is not called a company, it is an army, a professionally trained regular army.

When Yun Xiabai became his own boss back then, he hesitated whether to spend a lot of money to recruit Hu Hai, but his dignity and arrogance made him finally deny this idea.

Yun Xiabai does not allow someone in his own company to surpass him in ability, thereby threatening the chair under his ass.

"Don't worry! What Ye Taodu is doing is just short-term popularity, and it will definitely not make a lot of money in the long-term! Such a mobilizing advertising is just like Pinduoduo's tens of billions of subsidies. If you don't replenish the goods, you won't be able to sell them! It's the non-stop medicine mode! This way we can't fight a protracted war!" Yun Xiabai said sourly.

The chief financial officer, who was silent all the time, couldn't help but said weakly, "But Ye Taodu is now No. 1 in the e-commerce makeup list, and this quarter's revenue has increased by 70% compared to the previous quarter. They are just advertising. There is no price reduction, and new products are constantly being introduced, and the new products are selling well, and the price is more expensive than the old products.”

The subtext of the chief financial officer is: people spent a lot of money on advertising, but it didn't hurt the company's profit margin, that is, the profitability of Ye Taodu's products was not affected.

On the other hand, Nana, Yun Xiabai was doing sales promotions in the live broadcast room all day long, and the average gross profit rate of Nana's products dropped again and again, and because Yun Xiabai had suppressed the prices of factories too much before, many factories stopped cooperating with Nana. Immediately there were irreparable problems in the product supply chain.

The chief financial officer's words undoubtedly reprimanded Yun Xiabai for not hurting the supply chain just because of the good sales of his live broadcast room.

Yun Xiabai's cheeks bulged with anger when he heard this, and the atmosphere in the audience became extremely awkward.

……

"Mr. Xiao, I can understand that Ye Taodu is now in the stage of burning money and expanding, but the proportion of marketing expenses is growing too fast."

Ren Tianxing, the co-pilot in Xiao Jie's car, couldn't help expressing his worries. At this time, they had already bid farewell to Hu Hai and were about to leave the parking lot.

"Last year, this ratio was 41%, and this year it has increased to 62%, which is 30% to 40% higher than that of the same industry. It is equivalent to Ye Taodu selling lipstick for 100 yuan, and 62 yuan will be spent on marketing, but in contrast they The proportion of scientific research expenses is less than 1.5%...that is to say, the research and development expenses are less than 100 yuan for selling 1.5 yuan lipstick."

The corner of Xiao Jie's mouth turned up slightly, and while turning the steering wheel, he asked, "What do you want to say?"

"I want to say that the Internet and big data mentioned by Hu Hai just now are very high-end, yes, but this company doesn't pay much attention to research and development. To put it bluntly, Ye Taodu doesn't have any core technology in my opinion."

"The research and development level is not high. When Ye Taodu goes public in the future, we can let the investment bank write it in the prospectus as a risk warning, but..." Xiao Jie paused here, and said slowly, "We still have to deal with Ye Taodu. We need to invest more."

"Why?" Ren Tianxing was puzzled.

"When we look at risks, we have to look at the whole. Look at Ye Taodu's current or future competitors. If the same risk runs through the entire industry, then it is not a risk."

After Xiao Jie sent Ren Tianxing back to Yanzi Valley, he turned around and was about to drive out of the village in the city. He accidentally noticed a woman wearing a light green chiffon dress squatting by the side of the road.

The woman put her arms around her knees, buried her head low, and seemed to be crying.

Although Xiao Jie didn't have the conditions to see the woman's face clearly at a close distance, his intuition told him that this woman was none other than Guan Hongwei's beloved jewel—Guan Sha.

(End of this chapter)