Yanzi Valley of Jingcheng

Chapter 65 The Sweet Zone Theory

"Guan Sha."

When Guan Sha heard someone call out her name suddenly, her body trembled.

She looked up and saw that it was Xiao Jie who came, she immediately stood up and turned her back to prevent Xiao Jie from seeing her red eyes from crying.

Unexpectedly, at this moment, Guan Sha suffered from hypoglycemia again. The pedestrians and vehicles in front of her were instantly submerged in darkness, and even her legs were trembling slightly.

Guan Sha was already very experienced in dealing with this situation. She didn't try to grab anything with her hands, but habitually bent her knees slightly, trying to find a balance point that would prevent her from falling down.

"Are you okay?"

Seeing that Guan Sha was in a bad state, Xiao Jie instinctively wanted to help her up, but Guan Sha reflexively shouted, "Don't touch me!"

Guan Sha's voice was sharp because of fear, and the eyes of the pedestrians around immediately turned to Xiao Jie, and even the child with a popsicle in his hand stopped in his tracks.

In the eyes of everyone at this moment, Xiao Jie seemed to have turned into a handsome hooligan, trying to molested a girl from a good family in public.

After supporting herself for a while, Guan Sha calmed down a little, and the scene in front of her gradually became clear.

There was an endless stream of people passing by, and no one paid attention to her. The scene that was frozen because of her just now seemed to be forced to press the replay button by the inherent fast pace of this city.

"Don't go back yet?" Xiao Jie's voice came from behind, he was still standing at the original position, it is now 9:45 in the evening.

"I want you to take care of it! Why do you, President Jin Quan, come to our urban village? Are you watching a joke?!"

There was sarcasm in Guan Sha's tone, she didn't like Xiao Jie, and she especially disliked Xiao Jie's attitude of an elder when they met her for the first time.

Xiao Jie coughed twice, corrected Guan Sha, "I'm not the president of Jin Quan, I'm just a branch..."

"It's all the same!" Guan Sha interrupted, her back was still facing Xiao Jie, "You investors don't start your own business, you only point and point at other entrepreneurs! I, Guan Sha, hate people like you the most!"

Xiao Jie was taken aback when he heard this, and felt that the unreasonable girl in front of him was completely different from the polite girl in the teahouse that day.

"Hi..." Guan Sha unexpectedly hiccupped at this moment, and if there was a faint smell of wine emanating from her body, it was at this moment that Xiao Jie noticed the seven There were several empty beer bottles lying here and there.

Xiao Jie thought to himself that if Guan Hongwei saw this scene, Guan Sha would not even think about staying in Qingyang in the future.

"Is there a problem with the product?"

"Is it up to you?!" Guan Sha's head was a little dizzy, but she could still accurately hear the smile in Xiao Jie's words. The appearance of possibly falling.

Xiao Jie gained a lot of wisdom, and no longer tried to help Guan Sha, he simply put his hands in his pockets, kept an appropriate distance from Guan Sha, and asked, "Did you encounter financial difficulties?"

Guan Sha stopped in her tracks for a moment, because Xiao Jie guessed right.

Guan Sha now only has 900 yuan left in her card, and she has lost all the rest. Not only will she not be able to guarantee her rent for the next month, she will not even be able to guarantee her food for the next week, and she still owes Du Jing money.

The reason why she is in such a state of desperation is that after Guan Sha threw away all the old lipsticks, the new lipsticks have been unable to sell for a long time.

The related online advertising platform was almost dominated by Ye Taodu. As soon as the post about Sha Huang lipstick was posted, it was quickly submerged under Ye Taodu's marketing wave, unable to catch consumers' attention at all.

Those amateurs who have used Shahuang lipstick, although they have a good evaluation of this lipstick, but not many of them really pay for it to buy it again, because the same quality lipstick, those people are more willing to buy big brands; and if they are greedy for cheap, they will Choose a color-changing lipstick of more than a dozen yuan, and the effect on the upper lip is not much different from Guan Sha's lipstick.

"I just wanted to rely on quality to open up the market and slowly establish my own brand...but now I realize that I was too naive. No one in this industry pays attention to quality at all." Guan Sha sighed.

"It's not that no one is paying attention." Xiao Jie walked in front of her at this time, "It's a lipstick with the same quality as yours, and it's already a big name. How do you compete?"

"Oh, I know! You don't need to repeat it!" Guan Sha became angry again for no reason.

"So you can't listen to other people's opinions?"

"I just don't want to listen to your opinion!" Guan Sha raised her head and gave Xiao Jie a vicious look, "I'm annoyed when I see you! I tell you that I have endured you for a long time!"

Xiao Jie didn't know whether to laugh or cry, "Miss, this should be the second time we meet, right? The last time we met was less than 3 hours..."

"It's been long enough for me! It's too long for me to see you for a minute! Get out of the way, or solve my problem for me, or go away!"

Xiao Jie felt that Guan Sha's attitude tonight needed to be controlled. Since Guan Hongwei asked him to "take care" of Guan Sha, he couldn't let her act wildly, even after drinking.

"In the cosmetics market, you don't have top KOL recommendations, so it's very difficult for new products to come out." Xiao Jie said, "The more you advertise on some ordinary platforms, the more consumers will think that your 'Sha Huang' is a miscellaneous brand. Even three-no products."

Xiao Jie naturally has his reasons for saying this. Thanks to Ren Tianxing, Xiao Jie knows the latest marketing strategy of Shahuang lipstick. He has long expected that Guan Sha will fail in starting a business. His inquiries just now are just pretending. .

Guan Sha's cheeks were red, but this kind of redness is drunken red, which has nothing to do with shyness. She grabbed Xiao Jie's collar and ordered, "Don't talk nonsense! You lend me money, I'll do it again! I'll find Ni Die!"

It was the first time for Xiao Jie to be grabbed by his collar like this, and he was very uncomfortable, "Let go first." Xiao Jie remained polite.

"No loose! You lend me money! Aren't you an investor!"

"That's not how money is borrowed, you let go first."

"I won't let you loose if you don't borrow me." Guan Sha's hand strength became stronger, and her chin almost touched Xiao Jie's chest.

Xiao Jie frowned suddenly, and pushed Guan Sha away, "Guan Sha, I consider you a friend, so I kindly give you a suggestion, you don't need to try beauty makeup and live broadcasting, because it's already too late , you have to do things that you have natural advantages, and learn to improve your ability to make decisions.”

Xiao Jie's tone was very serious, so serious that Guan Sha suddenly felt that the person standing in front of her was not her friend at all, but her former class teacher.

"On the same road, not everyone can be successful, even those successful people, if you ask them to take another time, they will not be successful."

"Are you going to borrow it or not?" Guan Sha asked stubbornly.

Xiao Jie paused, and then replied with a firm gaze, "No borrowing, no shares. There is already a Ye Taodu in the market, and Jin Quan is the biggest investor behind Ye Taodu. Jin Quan has its own investment The principle, this principle is: never vote for competitors.”

"Are you kidding me? In your eyes, I am Ye Taodu's competitor?" Guan Sha pointed at herself with a sad smile, "You think highly of me too!"

Xiao Jie tidied up his clothes, "Then let me put it this way, Jin Quan never invests in any potential competitors, and if your company is really big enough to compete with Ye Taodu in the future, I don't rule out suppressing you. "

"Oh?! How do you suppress me?" Guan Sha became curious.

"For example, using my contacts in the investment circle to sing you some black tunes, making it difficult for you to raise money in the market, and you can't even go to the bank to borrow."

When Guan Sha heard this, she was mostly sober. She blinked her eyes and looked at the tall and burly Xiao Jie in front of her, as if she had seen the truest appearance of the evil capitalist.

"You want to be an entrepreneur, but do you know what is the core ability of an entrepreneur?" Xiao Jie asked Guan Sha.

Seeing that Guan Sha did not answer, Xiao Jie continued, "The core competence of an entrepreneur is not how hard you work, how passionate you are, nor how high your IQ and EQ are, nor whether you can withstand pressure. These are the most basic. The core ability of an entrepreneur is the ability to make the right decisions, as long as you make a few key decisions right in your life, it is better than working hard for countless days and nights.”

Xiao Jie gave Guan Sha an example, that is, Buffett's investment concept - "sweet zone hitting" theory.

In Warren Buffett's office, there is a poster of an American baseball player named Ted, known as "the best hitter in history."

Among baseball players, there are two types of batters. One type hits as long as the pitcher throws the ball, regardless of whether the hit is hit or not, and swings the bat first; Hit the ball that you think you can hit with a high probability, and would rather stay still at other times.

Without exception, the top ten batsmen in the world are all of the second type, and Ted Williams is a master of this type of people.

"Instead of hitting every pitch, just hit the ones that are in the 'sweet zone,'" Ted said.

In his mind, Ted divided the hitting area into 77 small areas, each of which was only the size of a baseball, and only when the ball entered the ideal area, did he swing and hit, so as to maintain the highest hitting rate.Otherwise, if you hit a ball that is on the edge, your hit rate will be very low.

In a game, Ted will never swing the bat against the ball in the non-core area.

This strategy sounds simple, but it is very difficult for batsmen to implement in actual games, especially in the critical moments of deciding the outcome.

Tens of thousands of spectators outside the court are staring at you with bated breath. When the ball flies over, if you don’t swing your bat, you will be booed by the audience. Therefore, a batter who can strictly implement this strategy needs extremely strong concentration and stamina. Yu ordinary people's calm.

Buffett applied this strategy to the investment field and formed his own unique investment philosophy: only invest in high-value companies with moats, and ignore others at all.

Buffett said in a 2017 documentary:
"I can see more than 1000 companies, but I don't have to look at every one of them, not even 50. The secret to investing in this thing is to sit there and watch the ball fly over and over again, waiting for the most important one. The best balls are in your strike zone. People will let you hit them, ignore them."

"I know my strengths and my circle. I just stay in this circle, and I don't care about things outside the circle. It is very important to define what your game is and what advantages you have."

Xiao Jie repeatedly emphasized to Guan Sha at the end, "I have suggested to you before, think carefully about what you are good at and have advantages, try to start with what you are good at, why? Because you make the right decision in the area where you are good at The greater the probability, the greater the chance of success."

After hearing this, Guan Sha had to admit that Xiao Jie, the president, could not be appointed casually. Or a strategy that investors need to respect.

According to Xiao Jie's point of view, he only looks at companies with high value and a moat in the industry.

In the field of domestic beauty, Ye Taodu, currently ranked No. [-], has indeed become such a company, so what Xiao Jie has to do is to continue to invest in Ye Taodu, asking money for money and resources for resources. No need to look.

When Guan Sha came home, she saw that Shen Li's room was closed again, and the vague sobbing sound came again, Shen Li must have cried again.

But Guan Sha also knew that if she asked the question the next day, Shen Li would definitely smile and say, "How is it possible, are you hallucinating again?!"

Thinking of this, Guan Sha shook her heavy head vigorously, stumbled towards the room and lay on the bed.

Du Jing went back to Sanyun City today to attend his grandfather's 80th birthday. The whole room was filled with dull air and cold moonlight.

Guan Sha closed her eyes and fell into thinking: As a person who just graduated and failed in selling lipsticks, what is she good at?

What is your real advantage?

Among thousands of entrepreneurial choices, which industry is your "sweet zone"?
Also, why is Xiao Jie, the president of Golden Power, so powerful?

Why is he always wearing a dark blue T-shirt and jeans?
Does he have no other clothes to wear?
Or is he too poor to afford clothes?

This man named Xiao Jie is right in everything he says, but why is he so annoying?
(End of this chapter)