Yanzi Valley of Jingcheng

Chapter 67 Just an Ordinary Person
Guan Sha, who had completely declared bankruptcy, finally saw the "Industry Research Report" sent by Ren Tianxing by email. The content in the report was almost the same as Guan Sha's previous experience in actually running the market.

The big-name anchors in the e-commerce live broadcast want the lowest price on the whole network, so Yun Xiabai would completely block all the products of a certain international big-name two years ago because the price in his live broadcast room was 15 yuan higher than that of Ni Die.

Yun Xiabai thought at the time that he was getting the lowest price on the entire network, but it turned out not to be the case. The lowest price on the entire network appeared in the live broadcast room of other anchors, which not only damaged Yun Xiabai's personal reputation, but also deceived consumers. It will make people question the bargaining power of his Yun Xiabai live broadcast team.

Undoubtedly, the actions of this international big name have touched the foundation of Yun Xiabai's survival in the live broadcasting industry.

Ren Tianxing wrote in the report:

The live broadcast room is just a channel to display low-priced products, which is no different from Pinduoduo and Juhuasuan in essence.

The competition between anchors and anchors in the live broadcast room has never been a competition between the number of fans and the number of broadcasts, but a competition of price.

Those products that have become popular because of the lowest price on the entire network often cannot be sold after the original price is restored.

Obviously, if merchants choose to sell products through live streaming, it is tantamount to quenching thirst with poison.

Whether Ren Tianxing's conclusion is extreme Guan Sha will not comment. She knows that if she sets the price of Shahuang lipstick at 30 to 45 yuan from the beginning, she will definitely be able to harvest a wave of sales in the live broadcast room.

Guan Sha also now understands that if she is not doing it for sales, but for planting grass, and for raising brand awareness, then first making pictures, texts and short videos on a platform like Little Blue Book, the publicity effect will definitely be better than directly looking for the twins "Brush Sisters" "It's better to come.

Ye Taodu's current marketing strategy is to place a large number of advertisements intensively in a short period of time, quickly causing word-of-mouth fission on major platforms, and expanding its influence to the entire network.

Like Ren Tianxing, Guan Sha is not lacking in similar analytical skills, but in practice she has completely screwed up, and can only read Ren Tianxing's research report with hindsight.

Guan Sha’s entrepreneurial journey during this period can be summed up as: Yitong’s operation is as fierce as a tiger, and her level is not as good as that of [-].

Guan Sha, who just moved into this rented house, once overlooked the ants-like pedestrians downstairs by the window, and told Du Jing that 99% of those people downstairs were mediocre, and now she herself had to Accept the fact that this is:

The chairman of Guan Hong Real Estate, the chairman of the South China Business Council, and the daughter of Guan Hongwei, the chairman of the Sanyun City Entrepreneurs Association, Guan Sha is just an ordinary person.

Now, Guan Sha is not the only one whose career is not going well. Shen Li, who also lives in 3, 42nd Floor, Building 3428, Yanzi Valley, feels that the sky is about to fall, because the Xianling Wanghong Culture Co., Ltd. (MCM organization) where she works has gone bankrupt. up!

"It's normal to go bankrupt. If you lose your job, why don't you just get another one?" Du Jing said while cutting her nails on the sofa.

Shen Li cried all night, her eyes were so swollen that it was difficult to even open them.

"But my money is in there!"

"Ah?!" Du Jing stopped cutting her nails, and looked at Shen Li in shock, "What do you mean your money is in it? Don't you work for a mother fox?! You mean salary?! "

Shen Li lowered her head, hesitating, "No...it's not salary...I...actually I'm a shareholder..."

Du Jing and Guan Sha who put ice packs on Shen Li's eyes were stunned at the same time.

After a while, Du Jing threw away the nail clippers and jumped up, "My dear! It's hidden very deep, sister! You're still an investor! Isn't it too low-key for you, an investor, to squeeze into a rental house with us?!"

(End of this chapter)