You'd better wrap me

Chapter 81 Give you a chance, you are useless

For sneaker endorsements, how much money you get is really a trivial matter, and you don't care whether you can surpass LeBron to become the number one.

Su Yang wants to use the resources and influence of Adidas, Nike or Reebok to do something for Chinese basketball. In addition to the basic training camp, he also wants to hold a league to attract more fans and build infrastructure. Long-term training of talents.

If you want to achieve that effect, you need to be able to organize more people, and the talents and experience accumulated by the two giants of Adidas and Nike over the years, as well as the strong brand effect, can just be borrowed. more fierce.

If you are alone, even if you invest billions of dollars, it will take many years to achieve similar results.

Money is obviously less important than time.

For example, Reebok basically doesn’t think about it, it’s only used as a means of raising prices. After all, Reebok has been linked with the entertainment industry in the past two years. Before that, it cooperated with JAYZ to sign shoes, and even launched an independent brand with Pharrell Williams. , very ambitious.

"I hope to cooperate with you to co-organize a college-level league in China, and invite people like NCAA coaches to serve as coaches, lead the team and cultivate more basketball talents, and by the way, increase your sales and influence... "

For more than ten minutes, Su Yang roughly explained his plan, and finally said: "As a reward, I can only pay 66% of the dividend of the signature sneakers, including independent brand management in the future, I only need [-]% of the dividend..." Seeing that Adi is very sincere, he Don't engage in any drama of negotiating with shares, as long as the dividends for the signature sneakers are half of Jordan's [-]% dividends.

Taking 33% less for one year may have no effect, but taking 33% less for seven years is a huge profit, and Su Yang is also very sincere.

Although the influence of Adidas ABCD training camp is not as good as every year, it is still doing well. If I join, it will definitely be a butterfly effect. I am confident that I will become Adidas' Jordan and help reverse the current decline Adidas is facing, especially when the Nike Elite Invitational is suspended. With years before a restart and LeBron taking off, the odds are vastly better.

Anyway, the Chinese market is the biggest reliance. Putian-style piracy can grow bigger, and cheap Adi series can also occupy the market.

As the voice fell, David Bond's expression flashed a bit of embarrassment, and he smiled quickly: "I knew you had the idea of ​​surpassing athletes. I must say that the idea just talked about is a very great idea, which shocked me, but it also comes explain…"

If the word "but" appears in a sentence, then the previous statement doesn't have to be taken seriously. Su Yang thought it was probably yellow.

What needs to be reported to the CEO and the board of directors, what the foundation in China is still shallow, what Duncan McGrady didn’t get a dividend, one after another came out of David Bond’s mouth, and hinted whether LeBron James also got a dividend, let alone an independent brand...

There is only one true God, Jordan. When Nike had not yet risen, he got Nike shares and then independently managed the Jordan series. It did not mean that Su Yang was not as good as Jordan, but that he was treated like that and needed to be discussed after Su Yang became famous.

After a few minutes of rambling, David Bond finished speaking.

Su Yang nodded slightly: "I understand your concerns, and I also stick to the current plan. If you agree to the requests I just made after discussion, we can discuss it again, or you have a better plan."

Speaking of this, Rob Pelinka stood up to see off the guests tacitly, and David Bond and others stood up and shook hands in greeting.

After seeing off the Adidas team, Bran Pelinka suddenly gasped: "Oh, it's so uncomfortable to participate in this negotiation!" He raised his hand and patted his chest. "The signing fee of 1000 million U.S. dollars, plus the contract is 3000 million U.S. dollars. I think it is the top offer. Adidas may be worried, but they definitely don't want Nike or Reebok to get you, otherwise they are basically finished."

Su Yang smiled lightly when he heard this,

Although Bran has a narrow vision in terms of money, his analysis is quite correct. Regardless of the Adi Five Tigers or Howard, who is about to enter the league, the sales and potential of the sneakers that have been sold are average. He definitely does not want to see himself and LeBron endorse Nike at the same time. , the two markets of China and the United States with the largest growth of sneakers, Adidas will all be overthrown, and the impact will only last for at least 20 years.

"The signing fee of 1000 million US dollars is just a signing fee. LeBron also faced the same choice at the Reebok headquarters last year. He did not accept it on the spot, and I have a more ambitious goal, of course I will not accept it, let alone Nike. .”

Hearing Su Yang's remarks, Bran Pelinka was stunned. LeBron could resist the temptation of tens of millions of dollars.Rob Pelinka, who was standing next to him, shook his head, thinking that my stupid brother just has never seen big money, and he doesn't know how to estimate the market potential.

"I support your decision!"

Old Hicks said solemnly: "During the negotiation just now, I noticed that two of them had some impatience that quickly flashed. It is estimated that they did not fully agree on how to recruit you, and even thought that The conditions offered are definitely enough for successful recruitment, but not enough respect for you, if you have a meeting next time, you must ask clearly."

"Let Adi reconsider first..."

Rob Pelinka raised his hand and looked at his watch, "According to the plan, the Nike team should come to the company to recruit at two o'clock in the afternoon, but the president of their team just texted me and told me that they are already waiting at Venice Beach and can come anytime, what do you say?"

Su Yang thought for a moment when he heard the words, "Then let them come over now and finish the talk early so that we can train in the afternoon."

Rob nodded, then took out his mobile phone and called the Nike team, who was informed that they would be there in 15 minutes.

There is nothing to prepare. Su Yang took the time to watch the news and found that ESPN broke the news that McGrady and the team president were at odds. The two accused each other of being responsible for the poor record. Strong ability to lead the team, but the Magic management, especially the Magic owner must be a fool, because they once let Shaquille O'Neal go for nothing.

The remarks made by the management of the Magic have won the support of many fans. It is indeed too stupid. Back then, they were reluctant to give O'Neal a maximum salary, and even planned to train Penny to become the boss. I really don't know what the magic boss and management are thinking.

"This is the difficulty of the small ball market..."

As someone who has experienced it, Su Yang can understand the Magic management a little bit. Orlando was such a small ball market at the time, and its earning power was biased and playing. It was impossible to afford two superstars with a maximum salary. They could only keep one. Considering the impact of ticket sales, it is understandable to keep pennies, but it should not be possible to sign first and then exchange, at least some draft picks must be exchanged.

McGrady's predicament is the same now. Although the contract should not expire, but because of the new labor agreement, the renewal cannot afford a higher salary. There is still a Hill in the team recovering from injury. There is a high probability that he will find a way to send the dissatisfied McGrady away. Do it all over again.

The small ball market is like that. A little mistake will lead to the collapse of years of accumulation. The Timberwolves are also facing embarrassment if they don’t let Garnett go. , is that difficult.

Like the Nuggets, the team has players who have won the MVP, but they can't even get a Christmas game.

After thinking about it, the Nike team arrived.

Surprisingly, there were only three people, one was the founder Phil Knight, the other was senior sneaker designer Scott Morris, and the CEO Mark Parker. After a brief introduction and greetings, everyone sat down to chat.

Before Rob Pelinka could speak, Phil Knight smiled and said, "Su, I want to emphasize one point to you, that is, if I show any hesitant expressions when I listen to you next, it's because I didn't To understand, not to refuse.

By the way, as long as you don't want to have a signature sneaker launch on the surface of the moon, I can do it. "

Everyone laughed lightly.

Not to mention whether it can really be done, anyway, it sounds much better than David Bond's excuses before, and the atmosphere is not deadlocked.

Recruitment began immediately. CEO Mark Parker first introduced the operating concept, which is very similar to Adidas and is also "beyond athletes". However, compared with Adidas' focus on Asians, Nike advocates more as a representative of new youth and helps the world become a better place.Su Yang heard it suddenly, and almost thought it was Li Ning's post-90s make the change, and some post-[-]s.

There is also a star co-production plan. Compared with the Adi Five Tigers, Nike directly moved out Jordan and Kobe.It is also necessary to shoot a series of promotional videos with LeBron to create the concept of a peerless double star. As for cooperating with other entertainment stars, there is no problem.

After the operation concept was finished, Scott Morris, a senior sneaker designer, directly took out a pair of sneakers. Compared with Adidas’ sketches and preparations for mass production, they had already been produced, and he began to introduce them directly in comparison with the actual sneakers, and let the upper corner experience the experience.

In order to better match the length and width of Su Yang's soles, there are even three pairs of different sizes, Nike's details and sincerity are full, and Scott Morris also mentioned that this time is too anxious, and the Chinese dragon element has not had time Add to…

Su Yang felt okay after trying it on, and after thinking about it, he suggested: "I am very satisfied so far, let's talk about money directly."

"as you wish!"

CEO Mark Parker nodded, then took out two documents and handed them to Su Yang and Rob Pelinka respectively, "Our full guarantee offer is 1 million US dollars for seven years, and there is also a bonus clause of 4 million US dollars, and 2100 The signing fee of tens of millions of dollars can be advanced 1% in advance, but we also have a condition that a rookie must meet within four years, that is, at least two All-Stars, averaging 40+ points per game, leading the team to the playoffs once, signing $20 million in sneaker sales…”

Before Mark Parker finished speaking, Su Yang jokingly said, "That's it? I can still challenge more difficult things!"

Rob Pelinka chuckled and agreed, and Mark Parker wisely stopped talking. Su Yang continued: "I am also satisfied with the offer, but I am interested in the following aspects. If you can do it, I can ask for 26% less dividends..."

During the conversation, Su Yang once again talked about his desire to lead the establishment of the Chinese University League, and said it in more detail.

After nearly 10 minutes of speaking, Phil Knight turned his head to look at Mark Parker, then turned to look at Su Yang, and said with a smile: "I thought about it carefully, and I feel that holding a college league is better than holding a signature sneaker launch conference on the surface of the moon." Easier things."

Everyone laughed after hearing the words.

There is a cheerful atmosphere in the air.

What to keep the personal brand LOGO, what sneaker dividend is 10% more than Adidas, increase to 40%, what to operate independently like AJ in the future, Phil Knight agreed to all, Mark Parker and Scott Morris did not show any impatient expressions.

The meeting turned to an end, and it was basically decided to sign with Nike. As for the humiliation and the squinting of the model, I would not let such a thing happen, and compared to the benefits brought to the men's basketball team, it is a small thing that can be tolerated for the time being. things, nothing to worry about.

But in order to be fair to Adi, Su Yang did not sign the contract on the spot, after all, he promised to give him a chance to reconsider.

Send off the Nike trio and order a Sichuan food takeaway to celebrate.

Rob Pelinka mentioned that Li Ning of the mainland said that he could give shares, and it could be as high as 5%.Su Yang shook his head again and again: "I can't afford to offend the brand that is the endorsement. As for Reebok, just cancel the meeting." Hearing this, Rob and Old Hicks were in a daze.

The training in the afternoon continued as usual, and Rob arranged the next step, discussing Coke endorsement with PepsiCo.

Su Yang didn't pay much attention to it, those things had little influence, and he was going to get it done as soon as possible, and then pay attention to the lottery meeting.

　Ask for tickets to follow up! Thanks to 'Happy Farmers, 11 Needs' for the reward.

　　
　
(End of this chapter)