You'd better wrap me

Chapter 82
NO.17 Early in the morning, Su Yang and Rob Pelinka flew to New York to visit the PepsiCo headquarters.

Because they were still in March Madness, they had already communicated, and the endorsement talks went very smoothly.Su Yang also provided several classic Coca-Cola advertising ideas, what made fans of AC Milan and Inter Milan shake hands and make peace...

Take the creativity of Coca-Cola and help Pepsi!
When the person in charge of PepsiCo heard Su Yang's idea, he was both happy and surprised: How could a basketball player think about the Serie A league, and there are hidden vending machines that only appear when couples pass by. They are all genius-like ideas. .

The signing ceremony was completed very quickly. The six-year endorsement period and a total of 1200 million endorsement fees required that at least two commercials be shot each year, one for summer events and the other for major festivals, and the cost of advertising in China was calculated separately.

Promotional photos were taken on the spot.

Su Yang took advantage of the gap between makeup and sent a text message telling Irene that the contract with Pepsi had been completed, and the quotation and general details were also informed, so that Irene could break the first-hand news according to the situation, and Irene quickly replied: Thank you, next time Chance to play basketball together again.

Leaving the PepsiCo headquarters, Pelinka took the initiative to suggest that a Chinese agent should be hired, because it was difficult for him to identify and implement many endorsement invitations initiated by China.When Su Yang heard this, he immediately wanted to find a manager in the entertainment industry.

But I didn't think much about it, and it wasn't necessary for the time being.

While waiting at the airport, ESPN mentioned Su Yang’s signing with Pepsi in the program, earlier than Pepsi officially released the information. The commentator who participated in the program lamented: One year later, Su Yang restarted the competition with LeBron. Start with an endorsement...

ESPN's report quickly spread among major websites and fans, and even the passengers waiting for the plane also talked about it, but no one found Su Yang present.Rob Pelinka joked: "It seems that you are not hot enough, you have to work harder."

"Next time I wear a mask and sunglasses and ask twenty more bodyguards to clear the way, then someone will recognize me..." Su Yang joked, saying that even when Dayao was flying in China, there were many people who didn't know him or didn't know him. Found, after all, not high-profile enough.

Following the topic, Pelinka mentioned the establishment of a security team, and suggested that a short-term rental of a private jet could be used during the annual off-season. After all, it is not convenient to wait for the plane, and it can avoid many Little trouble.

After thinking about it, Su Yang made up his mind.

"The security team is not necessary for the time being. Every time you go to a crowded public place, you can have two bodyguards. Renting a private jet can be on the agenda, but if this kind of thing happens more often, you have to hire a personal assistant to arrange the travel plan. matter."

"I have recommendations for candidates for assistants. You can find them yourself. It's best to be familiar with things like your dietary preferences."

During the conversation, Su Yang proposed to let Pelinka SFX company become independent, set up a brokerage company, and bring together players such as Kobe, Kaman, Boozer and Iguodala under it to become a company that can influence alliance potential.

Anyway, go ahead of LeBron and Rich Paul's agency, grow bigger and stronger, and create brilliance.

But because of his status as a player, he can't participate in shares, so he can only find a way to lobby Pelinka for more players to join.

After hearing this, Pelinka was quite moved, and said to think about it carefully, after all, Su Yang is the only absolute client in his hand for the time being.

Flying back to Los Angeles, Su Yang continued to attend classes to learn about music production, and went to Jimmy Fox's studio in his free time, preparing to start shooting MVs for the three songs he produced before, to see if he could make a big hit.

NO.20 On this day, the Adidas recruiting team sent an email on behalf of David Bond, saying that after careful consideration, they could not accept the conditions proposed by Su Yang, but they could increase the endorsement fee to [-] million US dollars in ten years and set a lifetime contract challenge condition.

That means, as long as Su Yang can be selected as an All-Star starter four times in ten years, and be selected for the best team four times, or get MVP and FMVP, he can turn his contract into a lifetime contract, which is better than Iverson's ten-year contract. It's more enjoyable to receive money in Reebok for a few years.

Su Yang replied decisively and declined.

After sending the email, he immediately called the Nike team to express his acceptance of Nike's recruitment, and then flew to the Nike Group headquarters in Oregon with Rob Pelinka. Under the witness of multiple cameras, he was personally greeted by Phil Knight and walked on the red carpet to enter In the Nike Building, visit the classic series of sneakers of Jordan, Anfernee Hardaway and others, and finally enter the exclusive exhibition hall of Su Yang.

"These are all things that were prepared to recruit you before..." Phil Knight raised his hand and introduced them one by one.

Su Yang followed the gestures to watch one by one, and found that there are many classic photos, such as the ULCA Polly Center dunking DJ Stroberg, the Locke Park dunking LeBron, and the Staples Center not watching people rushing from the inside to the sideline to steal , McDonald's high school all-star steal lore, and NCAA finals backcourt lore, all of which are beautifully framed,

And there is no photo in the last frame, only a few lines of big characters that say 'The legend is still on stage...'

The key is that in addition to the exquisitely crafted posters, there are also videotapes of those games, which belong to a small museum.

"I must pay tribute to your work..."

Su Yang raised his hands and clapped his hands, his heart was filled with admiration. Then he thought about the fact that last year Nike recruited LeBron and prepared exclusive underwear for LeBron. I can only say that Nike is very good at handling things. .

The contract has already been prepared,
The signing ceremony was held immediately, and Phil Knight asked all the executives in the building to participate in the atmosphere.

Anyway, Su Yang is full of face.

Su Yang changed hands and sent a message to tell Irene about the signing, but did not disclose the signing amount and other terms. He only said roughly that he would become the rookie with the highest endorsement fee in NBA history. Unfortunately, his status was worse than Jordan's and he had no shares.

No way, Nike is no different than it was in 84. Asking for shares is more difficult than going to the moon to hold a press conference.

After the signing was completed, Nike announced it to the public as soon as possible, but it was still a little later than ESPN, but there was news about the contract amount: 7 million US dollars in 1 years, and 4 million US dollars in signing fees, and 1 million US dollars in bonuses terms, plus 2100% profit sharing of personal signature sneakers, and will independently operate the brand in the future to cooperate and support the Chinese University Basketball League.

When the news came out, the NBA circle exploded,

It coincided with the Eastern Conference playoffs where the Pacers beat the Cavaliers 2-0 and the Timberwolves beat the Nuggets 2-0.

The reporter interviewed LeBron, who was a little depressed because of the loss after the game: "Su Yang officially surpassed you this afternoon to become the rookie with the highest endorsement fee in NBA history, and is almost twice as much as you. What do you want? explain?"

LeBron immediately smiled: "Wow! First of all, I want to welcome Su Yang to join the Nike family. He deserves such a high endorsement fee, because he is not only superior in strength, but also backed by a very large Chinese market. I can't wait. Want to meet him again in the NBA, I see a lot of things from him, that motivates me to be better and stronger..."

A reporter also interviewed Garnett, who was full of joy after winning the game: "Su Yang officially became the rookie with the most expensive endorsement fee in history this afternoon. Do you think he deserves a total of 1 million U.S. dollars?" Is it a contract?"

"Who are you talking about?"

Garnett immediately had a gloomy expression, deliberately pretending that he had never heard Su Yang's name, and when the reporter repeated that it was Su Yang, he curled his lips slightly and said: "As a once dominant high school student, I know high school and college leagues, compared to the NBA The strength of confrontation is much worse. Many high school or college players cannot achieve the same level in the NBA, such as the most well-known Kwame Brown and Michael Olowokandi. Both of them are not in good physical condition. Poor, but just can’t play at the same level as before. As for the Su Yang you mentioned, I will welcome him in the NBA to see how good he is..."

The two interviews were released, and there were heated discussions on major basketball forums.

"I support Garnett's point of view. Su Yang must have strength, but he has definitely not reached the point of becoming the first rookie in history. Take LeBron James as an example. He was also super dominant in high school and had a once-in-50-year chance. Physical talent, this season is only 20 points. Su Yang’s physical condition is not that good. In a high-intensity confrontation state, his efficiency will drop even more. His fancy dribbling is difficult to perform in front of the HANDCHECK rule. Nike miscalculated this time Already!"

A fan posted a photo of Battier’s desolate expression because he was ranked sixth in the draft in 01, and wrote: “At the time, Duke champion Sean Battier thought he should at least be in the top three. He was selected because he is versatile on both ends of the offense and defense, and he has the fastest lateral movement speed in the same class in the Chicago joint trial training, as well as super physical strength, which can be compared with the full-court switchback running dunk test, beating Jay Richardson, and now you all know how good he is..."

"Nike should pay more attention to the Chinese market behind Su Yang, rather than Su Yang's strength. After all, Su Yang's style of play can help Nike increase sales in China, especially when Nike has not signed a contract with YAO. This is a commercial act, and Nike has set conditions, if Su Yang can't meet it, it will reduce the contract amount, I think there is no problem."

"Anyway, I will not buy a Chinese signature shoe, let alone wear a Chinese signature shoe..."

Early the next morning, ESPN and TNT reported the opinions of more people in the circle, from players to owners, in various identities.

Kenyon Martin said: "I understand that Nike has commercial considerations, but such a contract is still an insult to many black stars. He fully deserves a better sneaker endorsement. Their contribution is definitely better than Su Yang is much older.

Regardless of what other people think, I'm angry and jealous, and I'll focus 100% against Su Yang in the future. "

Stephen Marbury said: "I can't understand! I watched Su Yang's game, and I don't think he is better than me, Iverson, or other guards. What he can do, I can do too. , I look forward to playing against him in the next game, allowing me to prove that he is not worth the price of Nike by knocking him out, just like I knocked down another Chinese player."

Gilbert Arenas said: "It's shit! At first I admired Su Yang a little bit, but he didn't join Adidas and got such an outrageous contract. I will beat him every time in the future to prove that I deserve more The sneaker endorsement contract of the amount..."

Bill Simmons said: "Nike made a crazy gamble in 84, let them become Nike today, and yesterday they completed a signing to change the basketball shoe endorsement environment, they will lose this gamble, but it doesn't matter, nothing more Losing $1 million, maybe even less, will help them reduce potential losses later on..."

All kinds of discussions exploded,

Su Yang ignored everything, and planned to invite Jessica Alba to shoot the MV before the lottery meeting.

　Ask for votes and follow up!

　　
　
(End of this chapter)