Witness of the film and television world

Chapter 95 Grab the Wealth Code
……

In the office, Payton was drinking coffee leisurely, looking at the financial statement in his hand, which was a wealth statement about the toy company.

It has been nearly four months since the acquisition of the toy factory in early October and the establishment of the company.

He spent a lot of effort to promote and publicize, and it was time to reap the rewards.

Peripheral toys of "Transformers" and other comics have already been rolled out in the Commonwealth through the relationship of the publishing house. With the blessing of Peyton's traffic during this period, various sentimental marketing, it is very popular.

"160 toys of various types!"

"The sales volume is 320 million, and the profit exceeds 80.00%, reaching 270 million!"

Previously, Payton had a concept that sales were very good, but the specific figures were not yet known.

Now that I glanced at it, I was taken aback. I expected that the sales would be good, but I didn't expect it to be so good.

This is still the beginning, if it is further developed, it will definitely expand the market and increase profits.

Profit 270 million, one quarter!
Couldn't the annual profit reach tens of millions?
What is this concept?
The largest cotton factory in Birmingham employs more than [-] workers, and its profit last year was barely that high.

Random House is also relying on the original sin series, the financial statements of these years are better, otherwise the annual profit may not necessarily exceed this figure.

What does this mean?
A comic book company plus a toy factory, plus the attributes of entertainment, marketing and marketing, can completely go public and harvest leeks like Random House.

Peyton felt as if he had mastered the wealth code!
Even, judging from the current situation, even if it does not need to go public and manage well, this industry is still a gold-swallowing behemoth, which can quickly withdraw funds.

Children's money is really easy to earn!

Suppressing the joy in his heart, Payton continued to study the financial statements for a while.

More than 70% of the toys sold are Transformers series.

In terms of toys, this series does have a unique advantage. This series of Hasbro is born for toys.

Before the figure culture has fully emerged, this mech-style toy is the most eye-catching choice.

At the same time, the Transformers series of comics is currently the most popular and best-selling comics in the Federation. The sales volume of each issue can reach 35, and even very few can reach 40 copies.

The audience of this manga is mainly primary and secondary school children. One book may affect a class, and the number of fans has definitely reached millions.

For the rest of the heroes, the sales of Fantastic Four, Iron Man, and Spider-Man are the main ones. These combined account for more than 25%.

Marvel's traditional American team and other Marvel's previous toy figures account for less than 5%.

This is quite normal. Although the newly released comics such as Fantastic Four are not as good as Transformers, they are also extremely popular comics at present.

Especially for the former, the sales volume of each issue can reach about 25 copies. The sales volume alone is not inferior to the combination of Superman and Batman.

In addition, several heroes such as Spiderman and Iron Man are mixed and matched from time to time, which is extremely hot!

Seeing the profit column, Peyton frowned slightly.

"15% of the profits come from Captain America and the rest of the Marvel characters."

The total profit is 100%, Transformers is unique, accounting for 60%, Fantastic Four plus Iron Man, Spiderman reaches 25%, and the original Marvel heroes account for the last 15%.

This is a very strange phenomenon. Only 5% of the sales volume is small, but the profit is very high, accounting for 15% of the total.

After some research, Peyton quickly grasped the key points.

The price of the original Marvel series toys is almost 60.00% higher than that of toys with the same quality and cost!

Of course, the euphemistic name is - limited edition classic!Times style!

"Classic! Hunger marketing? 60% price increase? Whose idea is this?"

Peyton immediately became interested, and soon, he found a document from a stack of documents.

This is a document written by a sales executive named Dale Linsen. He pointed out that fans are divided into levels, from level one to level three, corresponding to super loyal, sentimental audience, and popular fans.

The first level, extremely loyal, basically like season ticket owners of some NBA teams, they will try all the products launched by the company, and they are willing to communicate with the company's managers, quite a sense of ownership, generally Is strongly attracted by a certain hero or series.

The second level is the emotional audience. The fans at this level are very special. They may be very loyal, or they may have never purchased the company's products, but they have obvious feelings for certain deeds, characters, and products of the company, as in, " The slogan "Lakers Championship" was chanted by a group of sentimental fans during the process of getting married.

The third level is popular fans. They follow the popularity of the surroundings and their love for comics to decide whether to buy products.

The new heroes launched by Marvel have not been around for a long time, and they are mainly based on the third-level popular fans and the first-level super loyal fans.

These two levels of fans also basically bear most of the sales.

Fans of feelings still need some time to settle down, and some stories and legends are attracted.

And heroes such as Captain America and Aquaman are typical emotional audiences!
They are not popular now, but they have accompanied the growth of a generation of federal people.

There are not many people who buy it, but most of them have a unique feeling, and these people don't mind the extra 60% at all.

They are willing to pay for their feelings.

Even, they will be proud of their favorite toys, which are more expensive than other toys, forming a subjective sense of satisfaction, thinking that their youth is worthwhile.

Below the file, a piece of data analysis is listed to maintain the above statement.

Peyton nodded, he understood these concepts very well.

Although the division here is relatively rough, the specific meaning is expressed.

Peyton, who comes from the traffic era, has his own views on this set of things.

The so-called first-level loyal fans are actually similar to the career fans and fans of certain celebrities. They pay attention to the career and development of celebrities, and even compete for various resources for their own celebrities.

The third level of popular fans is similar to a certain type of beauty fans, drama fans, and stem fans. They come and go quickly. Under the auspices of loyal fans, they also become the basic composition of the fan circle, and even form transformation. .

The second category, sentimental fans, are similar to veteran fans with excellent works. They think they are superior, but they are the most rational and weakest. Usually, they can only bring a group of applauding people, a large number of kings and queens. , In fact, there are such people, as long as the marketing is good, they can explode with great power.

The division of these three categories is relatively rough and can be subdivided.

Peyton called his assistant: "Give me a copy of this person's information."

"Yes!"

(End of this chapter)