Witness of the film and television world

Chapter 96 The acquisition failed
……

"Dale Linson!"

Peyton looked at the middle-aged man in front of him with interest. This man was very interesting. He was originally a DC cartoonist, but later became a salesman after losing his job due to the impact of the federal environment.

With the expansion of Peyton Comic Company, this person was called in, and because of his special experience and talent, he was gradually promoted to be the supervisor of the marketing center.

Dale Linsen's eyes were a little excited. Yesterday he got the news that the big boss wanted to see him, and it was said that he admired him very much. He was naturally elated and flew over by plane without stopping.

"Hello, Mr. Chris."

"Don't be nervous, I think your three-level fan division is very good, can you talk about it in detail?"

Dale Linsen nodded, and then began to narrate: "I am actually a loyal fan of DC comics. I often talked with my friends about plot development and hero settings, wrote letters to DC, and later even studied art. A DC cartoonist..."

Peyton nodded from time to time. He never thought too highly of himself. He was sure that the elites of each era might not be as broad-minded as himself, but there must be something worth learning.

Hearing Lin Sen talk about his understanding of fan audience and marketing, and many characteristics of this era, Payton also opened his eyes.

For example, he never thought that fans would write letters to cartoonists on a regular basis to discuss the plot, and they also received high attention from cartoonists, which even played a guiding role in the development of comics.

In Lin Sen's statement, the combination of Batman and Superman originated from letters from many fans. They hoped to see two superheroes appear in one world view.

This worldview also became an important source for DC to develop its own universe.

This is also the starting point for the rise of the team, emphasizing that unity is strength, and youth is the mainstream at that time.

Also under the premise of the harsh environment of the Federation, many loyal fans actually proposed some advanced concepts.

For example: Bypassing taboo heroes to face the society, creating and constructing a legendary realistic style, only after the editors and cartoonists changed, DC can still burst into vitality in the harsh environment.

At the same time, Lin Sen pointed out that as some fans get older, they also have more needs for plots and stories. Youth is not as good as adulthood. They have actively reflected these problems to DC.

Therefore, in recent years, DC's comics have deepened from the youth system, gradually become realistic, and began to conduct some social discussions.

This is also the main reason why DC comics took the lead in opening up the fandom worldview in the 80s and [-]s, turned the world around, got rid of childish comics, and favored "adults", becoming suitable for all ages.

Peyton kept nodding his head, he really didn't expect DC to have come this far.

"DC's attention to fans should not be underestimated. In this regard, our Marvel is still far behind."

Peyton sighed in his heart, and then asked: "In your opinion, which of these three types of fans is the most important?"

"They are all important! If you really have to make a choice, the third level is the most important!"

Payton was a little curious: "I thought you would say the first pole?"

Dale Linsen smiled: "The public is long-lasting, and the characteristics of loyal fans determine that they will only be a small group, and the smaller the group, the easier it is to deteriorate. This is not a problem for creation. Good thing."

"Of course, the first level and the second level are also very important, which involves a cultural symbol."

"It is difficult to be popular for ten years with the third level alone, but with the first two, it can become a lasting model."

Peyton nodded. He was very satisfied with this answer.

"Dell, I have a mission, would you like to try?"

"Of course, I'd be happy to help you!"

Peyton laughed: "You don't even ask what the task is?"

Dale Linsen said respectfully: "I heard from Mr. Chris that an excellent leader can often put his subordinates in the right position. I am willing to make your decision."

"Haha, you also watch the peak of power?"

"Well, the people in the entire company are your loyal fans, and every cartoonist has high respect for you who saved Marvel."

Peyton carefully looked at the artist with thick eyebrows and big eyes. He never expected this kind man to be so slippery, so he couldn't help but joked:

"Aren't you afraid that I'll put you in the wrong place?"

"It must be that I have not been able to fully inquire about my characteristics and develop my talents in this position?"

Dale Linson said seriously.

Peyton smiled: "Well, I'm not joking anymore, I intend to let you be the chairman of the Marvel Club."

"Marvel Club?"

Peyton explained: "This is an organization with our official organization, similar to a sports club, including the first batch of loyal fans as members, who are responsible for related operations and expand Marvel's influence..."

Dale Linson nodded from time to time, he probably understood the meaning of this club.

From a small point of view, this is an organization that attracts and organizes fans. From a large point of view, this is an organization that spreads the cultural symbols of the Marvel system.

Once Marvel develops well, this agency will become a core part of the Marvel system!

"I understand!"

Payton nodded: "Let's do it, remember to set the club's threshold a little higher, and gather the rest of the fans from this as the center."

"understand!"

……

"Boss, failed!"

"Huh?" Peyton frowned slightly, and then asked: "The reason? The price is not enough?"

"No! Their boss directly refused. At the same time, DC has already contacted toy companies near Manhattan, planning to launch DC series toys."

"Okay, I see, keep up, I want to understand the specific situation."

"Yes!"

After hanging up the phone, Peyton slowly pressed his temples with both hands.

Hearing Lin Sen talk about DC's situation before, Peyton realized where Marvel fell short, and moved his mind to win DC!

It can not only attract a large number of valued fans, but also enrich its superheroes, and at the same time, launch related series of toys.

Batman and Superman are fascinating.

But as soon as he asked his subordinates to contact him, he was told that his plan had failed!

The other party also seemed to be interested in the toy market.

After thinking for a moment, Peyton made a call: "Collect the situation of the boss of DC Comics as quickly as possible, I want to know his financial situation!"

"Yes, Mr. Chris!"

……

Another day, Peyton shook his head as he looked at the information in his hand.

The other party's funds are in good condition, and many methods will not work.

As for a normal acquisition, unless Payton can offer a sky-high price, the other party is absolutely unwilling.

Moreover, the comic market has begun to pick up in the past two years, and DC, a high-quality asset, has also shown more value.

The more proactive Payton is, the easier it is to be caught.

If you really want to give a sky-high price, how much is the sky-high price?
Is it worth it?
"Forget it, since you don't agree to the acquisition, let's continue the competition and see who can have the last laugh."

……

(End of this chapter)