Rebirth starts from e-commerce

Chapter 112
The time came to the end of June.

Pinru firmly occupied the No. 09 summer clothing sales position in Taobao Mall in [-], laying a solid foundation for the next autumn and winter models.

From now until the autumn and winter clothing comes on the market, Luo Xiu doesn't need to put too much energy on products such as clothing.

The only thing that needs attention is Taobao’s first Double Eleven this year. We must prepare well and create miracles.

For a new brand, this kind of deeds that can be recorded in the history of e-commerce is more effective than any advertisement, and it will also be the first time that Pinru Clothing has gone out of the circle.

But there are still a few months before Double Eleven, Luo Xiu must take advantage of this free time to devote all his energy to electrical projects.

Strive to be the third or even the first in the home appliance category before the arrival of the first year of electrical appliances in 2010.

Regarding the trademark of electrical appliances, Luoxiu thought for a long time, and among a dozen names such as "Pinjia", "Pindian", "Taste", he finally decided to stick to "Pinru".

Xiaomi has expanded into a grocery store, why not Pinru?
Luo Xiu simply registered the trademarks of Pinru Furniture, Pinru Food, Pinru Maternity and Baby, Pinru Beauty Makeup... all categories.

Even if you don't make these products yourself in the future, you must prevent others from preempting registration and use your brand reputation to sell products.

Compared with clothing, electrical appliances are much more complicated.

In terms of qualifications, 3C certification is required, energy efficiency labels are applied, outer packaging is designed, and after-sales standards are formulated... Many things need to be done by Luo Xiu himself.

The preparation cycle took more than a month.

During this process, the application for opening a flagship store of Taobao products such as electrical appliances was finally approved, while JD.com’s self-operated store is still going through the process due to some procedural issues.

Now, Luo Xiu once again called all the operation personnel to the meeting room, and everyone brainstormed together to come up with a marketing plan.

"How about we invite a celebrity to endorse? It's expensive, but it's still possible to hire a second-tier celebrity for hundreds of thousands."

"It's better to invite celebrities to advertise in the Yangcheng subway, the flow of people is large enough."

"It's more cost-effective to advertise in the station, and fill up the gas on the through train."

……

Luo Xiu asked everyone to come up with at least one idea, so various strange plans were proposed.

In the end, these solutions were either too difficult to realize, or the cost was too high, or the effect was not good, and were rejected one by one.

This was already expected by Luo Xiu.

Calling them into a meeting does not expect them to come up with a perfect plan, but to let them personally participate in the process and combine teaching and practice.

"Have you noticed that Taobao has few electrical appliances that sell more than [-] a month. If we sell [-] rice cookers on the first day of opening, what will happen?" Luo Xiu asked.

"That must be a sensation on the Internet!"

"[-] units a day, how is this possible?"

"Even if Taobao gave us all the traffic, it won't sell [-] units, right?"

"Unless you don't need money."

Luo Xiu smiled, "Then we don't need money, and we will give away [-] units for free."

"Brother Xiu, are you kidding me?"

"It must be a joke. You don't laugh, it's too embarrassing for the boss."

Everyone knows that the boss likes to joke, so he doesn't take it seriously at the moment.

"The rice cooker of our smallest specification is usually priced at 30 yuan. When the quantity of goods purchased reaches 10 pieces within a year, 30% can be refunded, which is equivalent to only 21 yuan for the purchase cost, plus express delivery and backstage deductions. And other expenses, the cost is less than 30 yuan.

Even if we give away 30 units for free, it is equivalent to spending [-], which I can fully afford. "

Everyone heard Luo Xiu's words so seriously, and knew that this time it might really not be a joke, so they all fell silent immediately.

"Do you know what you can exchange for the 30 yuan? I can take it to Taobao Xiaoer and ask him to give me an advertisement on the homepage. I can advertise on major forums on the entire network, and countless netizens will spontaneously Go to the QQ group."

Luo Xiu stood up and said with a firm gaze: "Being famous is fast, and building a brand is also fast. Our new product launch must be a hit, otherwise there will be no chance of being popular in the future."

"But... will consumers feel that the things that are given away for free will be too cheap, which will affect the value of our brand." Some people questioned.

"Good question, it shows that you are thoughtful." Luo Xiu praised, and then explained, "So this money can't be returned from me, but returned in the name of Taobao subsidy to consumers."

"Let Taobao launch a [electric appliance special offer, 99 million yuan subsidy] activity. Consumers buy our rice cooker at the original price of [-] yuan. After receiving the goods, Taobao will return the money to consumers. We'll take it."

Whether this plan can be implemented depends on whether Taobao will cooperate, but Luo Xiu believes that he will be able to convince Xiaoer.

At present, Taobao mainly sells clothing, while JD.com mainly sells electrical appliances.Consumers who want to buy electrical appliances online will trust JD.com more.

So now Taobao is very eager to develop the electrical appliances category and seize the customer source of JD.com.

Sure enough, Luo Xiu only roughly shared his thoughts with Xiao Er, and the other party immediately expressed great interest.

If it's just an ordinary shopkeeper contacting Xiao Er, the other party may not pay attention to you, but Luoxiu is different. The new summer promotion last time set a small record on Taobao and became a Taobao KA merchant.

They will definitely pay attention to Luo Xiu's proposal.

What's more, the electrical appliances category is of strategic significance to Taobao, even if it makes them lose a little money, they are willing to do it.

……

A detailed program of activities will be forthcoming.

This time, more than a dozen electrical appliances merchants were also invited to participate, and asked them to voluntarily take part of their products into the [-] million yuan subsidy plan.

Most of these merchants only offered ten or twenty pieces, and the one with the most only offered one hundred pieces.

They didn't know that there was a madman planning to give away [-] products to customers for free.

When the warm-up of the event started, a banner was directly displayed on the Taobao homepage:

[Taobao subsidy of [-] million yuan, free delivery of [-] rice cookers]

The merchants burst out laughing when they saw it.

"Is this Pinru Electric a typo? Did you write [-] units instead of [-] units?"

"If the Wool Party finds out, it is estimated that the store will have to be closed."

"This activity is directly posted on the Taobao homepage, can it not be discovered?"

"The store manager must take the blame for it, for fear that the boss will not chase him down with a knife."

"You don't need to ask, the store manager must have run away overnight."

……

(End of this chapter)