Rebirth starts from e-commerce

Chapter 114 Mapping Rate

Three days later, consumers began to receive the goods one after another.

Most people don't expect too much from online shopping, especially those free customers. They originally thought about things that cost nothing, and they are definitely not much better.

I didn't expect to be amazed from the moment I opened the box.

The white outer box, the logos and various parameter descriptions stipulated by the state are all placed at the bottom.Each of the other five sides is painted with a beautiful illustration.

The drawer-style opening method allows you to open the case smoothly. Each accessory is individually packaged and arranged in an orderly manner, just like opening a gift box.

After taking out the electrical appliances and accessories, the entire outer box can be placed at home and become a very beautiful storage box.

It not only embodies Pinru Electric's sense of responsibility for environmental protection, but also allows consumers to get real benefits.

In addition to the instruction manual and the three-pack aftermarket card, there is also a beautifully crafted cookbook.

The cookbook includes cooking methods of more than 20 delicacies, as well as the introduction of Pinru and other household appliances.

When the customer was attracted by the cake introduced in the recipe, he found that he still lacked an oven, so he couldn't help but went to the flagship store of Pinru Electric to buy another oven.

Later, they gradually discovered that Pinru's electrical appliances accounted for more and more in the home.

These appliances have a unified design style that makes other appliances in the home look out of place.

In the end, many people simply bought a full set of products, eliminating the trouble of choosing products.

Although Pinru may not make all the products the best, at least their quality is guaranteed and their appearance is good-looking.Buying their products may not be the best solution, but it will definitely not make you feel cheated.

There is no circle of friends in this era, and Weibo is only a few months away, but many consumers still can't help posting pictures on the Internet after receiving Pinru Electric Appliances.

"The packaging of Pinru's rice cooker really surprised me. Can you imagine that this is a product with an original price of 99 yuan?"

"Now I haven't thrown away the outer box of Pinru. It seems that my mother has passed on the problem of not wanting to throw away the cardboard box to me."

"Their fans are so pretty!"

……

Luo Xiu saw these real consumer voices on the Internet, and finally confirmed that he was on the right path.

Now the e-commerce merchants are too weak. With their own ability, they can easily win over these people and sell their products.

Luo Xiu has never been worried about the current sales volume, but only worried about whether Pinru has the capital to compete with them after the big brands enter the market in the future.

All marketing methods are temporary. Only by making good products and making your own unique brand identity can you win the trust of consumers for a long time.

In the absence of its own research and development team, Luoxiu must at least ensure that the product is superior to its peers in terms of appearance and packaging.

In the future, someone proposed a term called "mapping rate".It means how likely is your product to make consumers take the initiative to take pictures and share them on social networks.

This means that they are impressed by your product, become tap water, and are willing to promote the product for you for free.

Now Pinru's first products do just that.

This is also related to the fact that the packaging of electrical products is very ugly now, and if you do it better, you can win a lot from your peers.

……

In the school forum, many people were not optimistic about Luo Xiu who switched from clothing to electrical appliances.

They admit that Luo Xiu has made the clothes to the extreme, and they have been learning and imitating Luo Xiu's shop.

But electrical appliances are different from clothing. It is impossible to just go to the wholesale market to get some goods and sell them.

At the same time, they always believe that Taobao is an online shopping mall selling clothing.Electric appliances still have to go to physical stores to buy products.

At this time, seeing this new store has made such a good result, they were all shocked, and they all posted with emotion:

"I resigned from Pinru, thinking that I had learned [-]% of brother Xiu's skills, enough to open a Taobao store by myself. Now it seems that I haven't learned even [-]%."

"I'm still working now. The longer I work, the more I learn from my boss, the more I can feel the gap between me and my boss."

"You said the same nine-year compulsory education and the same university, why does he know so much?"

"Just kidding, he probably repeated it for several years."

"It's a pity that I didn't pass the interview at the beginning, otherwise I would be a member of Pinru now."

……

After Pinru Electric completed this activity, JD.com, which had been going through the process, passed all the approvals the next day.

JD.com's operations even took the initiative to call and urge them to deliver the goods to the warehouse as soon as possible.

As a major competitor, JD.com is of course keeping an eye on Taobao.Now that Taobao has a potential merchant, of course it will not let it go.

It's a pity that Taobao's event sells too hard, and there are not many goods left in the warehouse. Before the next batch of goods leaves the factory, they must be reserved for Taobao to sell.

The hot sale has already been made, and the stock must not be out of stock at this time, otherwise the previous promotional activities will be in vain.

Now Luo Xiu can only drive to Yucheng Electric Factory in person to communicate with their boss about additional production.

Of course, this time he didn't go alone, but brought three people with him.

The first one is Lu Tianyun, the store manager of Pinru Electric.A fresh graduate from the school next door became a full-time employee less than a month after entering the job, and volunteered to become the store manager of Pinru's flagship store.

He is very capable in all aspects, the only shortcoming is that he is too shy, so I took him out to meet more people.And many follow-up small things require him to communicate with suppliers.

The second is the old finance of the company.Although he is only in his thirties, he seems out of place in Pinru, a company whose average age is in his 20s.

This is also impossible, the three golden flowers in finance are still too young and need an experienced leader to lead them.

I brought him this time because there are many financial matters that need to be communicated with suppliers.

The last one, of course, is Guan Shiyu who insisted on following the past under the pretext of rubbing rice.

Fengcheng, as a gourmet city, has so many delicious food, she certainly doesn't want to miss it.

On the way, Lao Cai and Lu Tianyun couldn't drive, and the two of them sat in the back row.Guan Shiyu was sitting in the co-pilot, and Luo Xiu, the boss, could only take care of the driver.

"Why don't you wear your watch?"

Guan Shiyu raised her mouth.

She deliberately stole from home... No, she took a Rolex and gave it to Luo Xiu, in order to make him appear more mature when he went to meet clients, and not be looked down upon because of his young age.

"In the car, you can put it on after getting off the car. This thing is afraid of being scratched, and it's not as good as an electronic watch for telling the time. It's really useless." Luo Xiu said nonchalantly.

"Then I'll buy you a pink Hello Kitty electronic watch, you have to wear it every day." Guan Shiyu said with a smile.

"Okay!"

If I really become the richest man in the future, I don't need to care about famous watches.Even if you wear Hello Kitty, people will not think you are childish, they will only think you are cute.

(End of this chapter)