Rebirth starts from e-commerce

Chapter 138 Foot Model
After doing a Double Eleven, Luo Xiu finally had a lot of money in his hands.

Goods such as clothing and electrical appliances can already develop steadily without spending too much energy on their own.

Moreover, the development has almost reached the bottleneck, and we can only wait for the market to grow.

Now if he wants to make more money, he can only expand new categories, so he set his sights on women's shoes and women's bags.

The manufacturer of the shoes has been found.

There are three places in Guangdong Province that produce women's shoes, namely Yangcheng, Huicheng and Guancheng.

Especially in Huicheng, there are thousands of shoe-making enterprises and hundreds of thousands of employees. It is said that more than 70% of women's shoes in the world come from here.

No matter what shoe you want, you can find it here, and the price is very affordable.

Relying on the advantages of the industry, Luo Xiu easily solved the problem of supply.

In fact, when girls buy shoes on Taobao, apart from a few brands, they really only look at the style.

Especially Taobao in 09, there is no brand at all, as long as it looks good, you can buy it.

Guan Shiyu once again demonstrated her amazing ability to choose styles. Among the piles of products, she can always find trendy styles quickly.

The most difficult product stage was solved easily.

The rest is pricing and sales strategy.

Luo Xiu opened the Taobao website and looked at all kinds of feet... No, I looked at all kinds of women's shoes, and found that almost all of them were cheap products.

Pinru Clothing focuses on fast fashion, targeting school girls and young white-collar workers, who are currently the main groups shopping online.The price is not expensive, nor cheap.

Of course, Pinru's shoes can't be made too cheap, and must conform to Pinru's own fast fashion brand positioning.

Taobao now generally sells shoes for 40 to 200 yuan, and Luo Xiu hopes to sell them for [-] to [-] yuan.

Of course, the quality will be better than the low-priced products.

Then the question arises, why in this era of Taobao, only shoes with a price of 40 to [-] yuan can sell well, and the sales of shoes with more than this price are very low?

Is it because everyone has no money?of course not.

Luo Xiu placed an order online and bought dozens of pairs of women's shoes. After careful comparison, he finally found the problem.

Customers can only see pictures when buying shoes online. There are two pairs of shoes that look the same. One pair sells for 40 yuan and the other sells for 150 yuan. The price difference is several times. Of course, most people choose the 40 yuan pair.

Then there was another model that looked similar, but it only sold for 30, so the 40 one couldn't be sold anymore.

After Luoxiu got it, he found that the quality of the 30 and 150 is still far apart, but the customer can't see any difference through the pictures.

Therefore, in order to be able to sell these shoes online, the prices are getting cheaper and cheaper, and the corresponding quality is getting worse and worse.

High-priced shoes gradually lost their living space.

This is the common phenomenon of "bad money drives out good money" in online commodities.

Consumers who really want to buy good products will gradually give up online shopping and return to physical stores.

There is no way to crack it. You must let customers see it at a glance. The visual presentation of your entire store is much better than those cheap products.

At first glance, customers feel that you should sell this item at a high price.

Customers feel different when they walk into a luxury store than a street grocery store, and an online store for high-priced products should also be differentiated from low-priced products.

Not to mention the poor quality of the pictures taken in these low-priced shops, when it is necessary to show your feet, you often find a random employee in the company to act as a foot model.

No matter how beautiful the shoes are, if they are worn on a chubby pig's hoof, their appearance will be greatly reduced.

As for the feet of a fairy, even if you wrap a few straws around your feet, it is still a pair of very creative straw sandals, which are worth buying at a high price.

The same pair of shoes, worn on different feet, can have completely different effects.

I heard that those foot models who make money with their feet, in order to maintain their feet, will also apply facial masks to their feet to make the skin on their feet more delicate, fair, smooth, and tender.

In addition, there are many rigid requirements, such as long and slender feet, neat and beautiful toes, and clear and complete toenails...

Luo Xiu compared these conditions one by one, and it seemed that his girlfriend was quite suitable.

In addition to her long legs, her feet are also very beautiful.

The last time we took a hot spring together in Japan, Luo Xiu stared at Guan Shiyu's feet most of the time.

However, she has to choose styles every day, and there are too many things to do, so it is impossible to waste time on shooting.

And when she was doing women's clothing before, she also refused to appear on the scene, and this time is no exception.

Now, in order to choose a good pair of feet, Luo Xiu found dozens of foot models and lined up to take off their socks for him to choose one by one.

Almost threw him up.

It turns out that not every fairy's feet are fragrant, and some of them have smelly feet.

And in order to protect their feet, they wrap them up tightly every day, and now they take off their socks, the smell... vomit!

The point is that in order to take their feelings into consideration, Luo Xiu could only pretend nothing had happened and proceed without changing his expression.

If I knew it earlier, I would agree to Li Shan's application and let him do this hard work.

After half a day of selection, Luo Xiu finally found a pair of feet that met the requirements.

To use Li Bai's poem to describe it, that is: the feet on the clogs are like frost, and the crow's head socks are not worn.

Du Mu: The size of the tin ruler is reduced by four points, and the slender jade shoots are wrapped in light clouds.

Cao Zhi: Lingbo walks lightly, and the socks are dusty.

If Li Shan was present, he would only say: Fuck, so white, so tender.

Say goodbye to this tough job.

Back at the company in the evening, Guan Shiyu helped Luo Xiu order a takeaway and placed it heavily on his desk.

He looked at the two elbows on the lunch box and suddenly lost his appetite.

After looking at the feet for a long time, what does it mean to give me two pig's feet now?
"This elbow is too greasy, can I change it?"

Luo Xiu asked helplessly.

"I thought you liked hooves?"

Luo Xiu sensed that something was wrong with her tone, and immediately pulled her to sit beside her, and said with a smile, "I liked it at first, but after seeing so many stinky feet today, I feel a little physically disgusted now."

"Fairy's feet are fragrant, how could they stink?"

"Stop talking, I'm feeling sick again now." Luo Xiu made a motion of vomiting, "If it wasn't for work, to earn [-] million as soon as possible, I wouldn't have sacrificed so much."

Luo Xiu had an aggrieved expression.

"Then do you still want to eat?" Guan Shiyu's heart softened immediately.

"Can't eat unless you feed me."

"I do not want it."

"Then I won't eat it."

"Okay, okay, hello, hello." Guan Shiyu took a mouthful of rice and brought it to Luo Xiu's mouth, "Come on, open your mouth."

She is also very helpless, she has found a boyfriend, sometimes it feels like she has found a son, and sometimes she feels like she has found a father.

It is said that girls turn faces faster than books, and boys can seamlessly switch between naive and mature.

(End of this chapter)