Rebirth starts from e-commerce

Chapter 137
Compared with the current sales of Pinru, the shipments of e-commerce students are not worth mentioning.

But what Luo Xiu looked at was not their current achievements, but the infinite possibilities in the future.

Sow seeds in the spring and wait until the fall to harvest.

Luo Xiu is now a small tree and also a sower.

When his little tree grows into a towering tree and is about to face a storm.

Those seeds sown inadvertently have become a forest, and they come from all directions, clustering around his big tree.

They are the students of the e-commerce class, the veteran employees like Xiao Zhuying who left Pinru to start a business, and the countless students who followed Luo Xiu to start a business.

Han Yixuan is a student majoring in e-commerce.Has a name like the hero of an idol drama, but does not have the corresponding appearance.

He has always had low self-esteem because of his height since he was a child, and he dared not take the initiative to contact girls.

But recently, he found that he was lucky. A sophomore senior asked him for his mobile phone number, and often chatted with him with excuses.

Of course, he wouldn't be so narcissistic that he thought that the senior was attracted to his appearance, and it must be because of other aspects that attracted the senior.

Soon he found that the topic of senior sisters always revolved around e-commerce, and he suddenly realized.

It turned out that it was because I opened a Taobao store.

"Sister, I made another order today."

After Han Yixuan saw the customer paying, he immediately showed off to his senior sister.

"Student is awesome, keep working hard!"

"Well, I will continue to work hard and strive to sell ten orders a day in the future."

"Brother Yixuan, I heard that Luo Xiu helped you with two classes, can you lend me your notes?"

"Okay, I'll take it downstairs to your dormitory now."

When Han Yixuan handed the notes to the senior sister and asked her to take a walk by the lake, the senior sister rejected him.

Later he found out that the senior is also a Taobao store owner, and she can sell dozens of orders a day, which is far beyond the comparison of his new store.

Only then did he discover that the senior sister didn't like him, but just for prostitution of his class notes.

Realizing that people's hearts are sinister, he angrily typed a sentence in the class: fire, theft, and senior sister.

……

In the third week of the class, Luo Xiu arranged for Pei Xuelin, who was in charge of the company's through-train promotion, to come and take the class instead of him.

As soon as Pei Xuelin stepped onto the podium, he found that the class with more than 40 people was full, and some people even sat on the windows to listen.

Other teachers must be very envious when they see this scene!
"Good morning, everyone. I am your senior, Pei Xuelin from the Department of Mathematics. I am mainly responsible for the promotion of through trains in Pinru E-commerce. Today, I will replace the boss and give you a lesson about the promotion of through trains."

"Shh~~"

His answer was boos.

"Not you!"

"We want Teacher Luo!"

"Change Teacher Luo to the class!"

……

The more embarrassing these students are seeing you, the harder they are booing.

"Quiet, quiet..." Pei Xuelin patted the lectern, "Although our boss is very strong, he has a specialization in technology. I am a through-trainer for professional research, and I am no worse than the boss."

"Then do you know how to drive a black car?"

"Do you know how to get traffic for a dime?"

"What is the reasonable proportion of promotion expenses?"

"Why did I spend 100 yuan, but no order was sold?"

……

Pei Xuelin frowned when he heard these questions, "I have a way to spend 1 promotion fees to get [-] yuan in sales, do you want to listen?"

"want!"

This time everyone answered very neatly.

"Lie in bed, close your eyes, and dream."

After Pei Xuelin finished speaking, he laughed first.

"cut!"

When everyone found out that they had been tricked, there was another burst of boos.

"What I'm going to say next is what our boss told me back then."

After Pei Xuelin finished speaking, everyone fell silent instantly.

Sure enough, they still believed in Luo Xiu.

"I know you want to hear some dry goods. For paid promotion, I have indeed summed up a set of rules. I know how to spend the least money and get the most traffic. Do you want to hear it?"

"miss you!"

"But I won't tell you."

"Cut, are you afraid that we will take your job?"

"You guys are still far away from stealing my job. I won't tell you because the rules I have summed up are only applicable now. Maybe Taobao programmers will change a set of algorithms tomorrow, and these rules won't apply. If you still use I'll teach you how to do it, and you'll die badly."

Pei Xuelin paused, and continued: "Teaching people how to fish is worse than giving them fish. What I'm going to teach you today is the method of discovering the rules."

"what way?"

"First of all, we need to know that the through train is a promotion tool similar to Baidu PPC. What is the most important purpose of Taobao launching this tool? Can someone tell me?"

"In order to make money."

Several people rushed to answer.

"That's right, Taobao stores do not charge commissions for transactions, and stores in malls only charge a few points of commission. Taobao can only make a profit from promotion fees.

I will continue to take Baidu search as an example. Several of the results found by Baidu search are advertising positions.

So the question is, do you know what are the disadvantages of doing this?For example, some patients want to search for a hospital through whiteness. "

"It's easy to find a bunch of unscrupulous hospitals." A classmate replied.

"That's right, because black-hearted hospitals are more profitable than regular hospitals, so black-hearted hospitals can pay a high price to get search rankings.

The same is true for Taobao. If the ranking is determined only by the rule that the one with the highest price wins, some inferior and low-cost products may be ranked first. If consumers always buy these bad products, people will gradually no longer buy them. Believe in Taobao. "

When Pei Xuelin said this, everyone had quieted down and listened to him alone.

"So, Baidu and Taobao must strike a balance between [earning more promotion fees] and [finding good products for customers]. The ideal state is that the platform can earn promotion fees, and the search results are all Good product."

"This is something Taobao has to consider. What does it have to do with us?" Someone asked.

"Taobao has tens of thousands of products. If programmers want to pick good products from them, they must set up many rules. Those that meet the conditions will be given high marks, and those that do not will be given low marks. If our products are rated high in the system points, then you can rank first with a very low bid.

There are many standards, such as high dynamic comments, high click-through rate, high repurchase rate...

It is said that the system has thousands of latitudes to judge whether a product is good or bad, but as long as there are standards, we can cater to these standards.

Merchants will keep looking for system loopholes, and the platform will keep patching loopholes. This is a long-term process of fighting wits and courage.

So I can't tell you the specific vulnerability now, because the vulnerability may be patched tomorrow. "

……

Pei Xuelin gave two lectures like this.

These are the most basic principles, Luo Xiu was too lazy to waste his time, so he sent Pei Xuelin to teach them.

As for Luo Xiu, he is no longer at school and went to see his feet.

It's not that he has a foot fetish, it's just that to make women's shoes now, he needs to find some good-looking foot models.

(PS: Double Eleven is coming soon, and I am working overtime. The update will be in the evening these days. Although it is late, it will be updated twice a day as much as possible.)
(End of this chapter)